Jyothy Labs Limited
2,035words
3turns
0analyst exchanges
0executives
Key numbers — 40 extracted
rs,
50%
Rs 2,847 crore
6.4%
3X
1.3 Million
3.6 Million
Rs
500 crore
Rs 370
crore
Rs 757 crore
Rs 667 Crore
1.1%
Guidance — 3 items
Detergents
opening
“Reinforced local relevance through ground activations; achieved 24.5% market share in FY25.”
Detergents
opening
“Exo Dishwash Bar sustained its strong position in the category, with a 14% market share in FY25*.”
Detergents
opening
“Pril Dishwash Liquid recorded a market share of 13.1% in FY25*.”
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Speaking time
1
1
1
Opening remarks
Post Wash
• Ujala Supreme: Continued TV and digital campaigns featuring Vidya Balan to drive trials among non-users and strengthen brand relevance, with focus on category expansion. Ujala Crisp & Shine: Maintained ATL presence across high-reach platforms with Nayanthara; communication centered on clothes enhancing personal confidence in key markets. Ujala Young & Fresh: Newly launched in South India and Maharashtra; infused with Double Impact French Perfume for 12X longer freshness. Introduced in two premium variants – Aura & Bliss – across key modern trade and general trade outlets.
Detergents
• Ujala Detergent: Drove engagement in Kerala through a multimedia campaign featuring Manju Warrier. Reinforced local relevance through ground activations; achieved 24.5% market share in FY25. Henko: Rolled out a tactical promotional campaign with consumer offers and sampling for Henko Matic Liquid in metros and key urban centres to drive trial and visibility. • Morelight & Mr. White: Strengthened in-store visibility and consumer interaction via focused on-ground activations in modern trade and high-footfall general trade stores, especially in the South. 14 DISHWASHING: EXO AND PRIL • • Exo: Maintained robust ATL and digital presence with brand ambassador Shilpa Shetty, reinforcing the brand’s Anti- Bacterial Promise. Consumer engagement was further deepened through focused on-ground activations. Exo Dishwash Bar sustained its strong position in the category, with a 14% market share in FY25*. Pril: Continued to drive brand salience through high-impact television and digital campaigns f
New SKU Introductions
Margo National TV campaign featuring Raashii khanna Margo Super Saver Pack of 5 (MT) Margo Anti-Bacterial Handwash :700ml MEGA PACK in pouch format (MT) 16 HOUSEHOLD INSECTICIDE: MAXO • Continued the multimedia campaign featuring Kareena Kapoor in key markets. The campaign emphasizes the unique automatic feature of the Maxo machine. • Maxo launched Aerosol (Flying Insect Killer and insect killer) and Maxo Anti Mosquito crawling racquet. • Maxo LV market share in FY25 is 7.3%; and Coil market share is 24.6% Maxo Genius TVC featuring Kareena Kapoor ) r a e Y r a d n e l a C ( i Q I n e s l e N – e c r u o S * 17 OTHER MARKETING INITATIVES Ujala Supreme TVC featuring Vidya Balan Ujala Detergent TVC featuring Manju Warrier Ujala Crisp & Shine TVC featuring Nayanthara Exo & Pril TV & Digital initiatives Maxo: Raised awareness on Malaria prevention Exo print activation 18 FY25 NEW LAUNCHES 19 The confidence of Celebrities on Jyothy Brands! 20 ESG Overview: Moving Forward, Leaving No Footprin
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