Signpost India Limited

rs,

November 17, 2025 To: Listing Compliance BSE Limited, 25th floor, Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400023 Stock Code: 544117 Dear Sir/Madam, To: Listing Compliance

₹59.2 billion

verview 3 India’s OOH Industry Transformation • India’s OOH segment reached an all-time high of ₹59.2 billion in 2024, driven by its ability to deliver premium, high-impact visibility for brands • Growth was

60%

Transit DOOH 7 Rs. In Bn DOOH 13 In 2024, the OOH industry composition stood at approximately 60% Traditional OOH, 28% Transit OOH, and 12% Digital OOH (DOOH). Transit 16 2024 2027 40 Convent

28%

In Bn DOOH 13 In 2024, the OOH industry composition stood at approximately 60% Traditional OOH, 28% Transit OOH, and 12% Digital OOH (DOOH). Transit 16 2024 2027 40 Conventional 36 Convention

12%

24, the OOH industry composition stood at approximately 60% Traditional OOH, 28% Transit OOH, and 12% Digital OOH (DOOH). Transit 16 2024 2027 40 Conventional 36 Conventional 26 Transit By 20

51%

40 Conventional 36 Conventional 26 Transit By 2027, the share is projected to evolve to about 51% Traditional OOH, 32% Transit OOH, and 17% Digital OOH (DOOH) — underscoring the accelerating digi

32%

Conventional 26 Transit By 2027, the share is projected to evolve to about 51% Traditional OOH, 32% Transit OOH, and 17% Digital OOH (DOOH) — underscoring the accelerating digital and transit-led t

17%

nsit By 2027, the share is projected to evolve to about 51% Traditional OOH, 32% Transit OOH, and 17% Digital OOH (DOOH) — underscoring the accelerating digital and transit-led transformation of Indi

7.5%

orrow 4 4 DOOH is the Fastest-growing Segment Indian advertising market projected to grow at a 7.5% CAGR by 2027 OOH projected to grow at a 10.2% CAGR by 2027 DOOH projected to grow at a 24.3% CAG

10.2%

nt Indian advertising market projected to grow at a 7.5% CAGR by 2027 OOH projected to grow at a 10.2% CAGR by 2027 DOOH projected to grow at a 24.3% CAGR by 2027 1279 1184 7.5% 1088 1587 ) n o

24.3%

at a 7.5% CAGR by 2027 OOH projected to grow at a 10.2% CAGR by 2027 DOOH projected to grow at a 24.3% CAGR by 2027 1279 1184 7.5% 1088 1587 ) n o i l l i B . s R ( e u n e v e R s s o r G 10

88%

apturing share – DOOH to rise from 12% (2024) → 17% (2027) Digital 12% Digital 17% 2024 2027 88% Static (Traditional) 83% Static (Traditional) Growth Drivers Urbanization & Infra Expansion: m

“For the first half of FY26, revenue grew by 18% year-on-year to ₹271.7 crore, driven by healthy traction from both private and PSU clients, coupled with improved network utilization and steady asset monetization.”

“Cr) & Margin (%) +17% 387 453 332 +2% 155 177 124 37.3% 39.9% 39.0% FY23 FY24 FY25 FY23 FY24 FY25 EBITDA (Rs.”

Future Potential

2

Strategic Positioning

1

Asset Base

1

Growth Drivers

1

Competitive Advantages

1

Revenue Characteristics

1

Technology Leadership

1

Market Dynamics

1

Revenue Optimization

1

Network Effects

1

Strategic Positioning

Market leadership in high-density locations across major cities in WEST Zones (Work, Entertainment, Shopping, Transit).

Revenue Characteristics

Stable, recurring, with built-in escalation mechanisms and long contract durations 50% of Revenue Share SIGNs of Tomorrow 22 22 Digital Advertising

Future Potential

Programmatic advertising and dynamic pricing capabilities under implementation 28% of Revenue Share SIGNs of Tomorrow 23 23 Conventional Formats

Future Potential

Dynamic pricing capabilities under implementation 22% of Revenue Share SIGNs of Tomorrow 24 24 Asset Platform & Monetization Model Asset Platform City Contracts: Bus shelters, metro, airports, and digital assets (7–20 year contracts via H1 techno-commercial bidding) Capex: Infra construction + digital enablement; upfront security deposit (typically 50% of annual license) Opex: Maintenance, cleaning, design, and operational responsibilities Legacy Private Sites: Few in number, not core focus Monetization Channels Transit Advertising: Ads across public transport infra (bus shelters, metro stations); long gestation, embedded visibility, scalable to Tier-2/3 cities Digital Advertising: Cloud-connected, programmatic screens enabling hyperlocal campaigns, multi-client optimization, and real-time analytics Conventional Formats: Traditional static displays for stable revenue Contract Mechanics Stratified Revenue Recognition: Revenues booked as assets come online, ensuring gradual visibility Fr

Company

Signpost India Limited CIN: L74110MH2008PLCI79120 E: cs@signpostindia.com T: +91-22-61992400 www.signpostindia.com

Investor Relations Advisor

Strategic Growth Advisors CIN: U74140MH2010PTC204285 Mr. Parin Narichania / Ms. Drashti Shah E: parin.n@sgapl.net / drashti.shah@sgapl.net T: +91 9930025733 / +91 8767224442 www.sgapl.net drashti.shah@sgapl.net parin.n@sgapl.net www.sgapl.net 44