SIGNPOSTNSE17 November 2025

Signpost India Limited has informed the Exchange about Investor Presentation

Signpost India Limited

November 17, 2025

To: Listing Compliance BSE Limited, 25th floor, Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai 400023 Stock Code: 544117

Dear Sir/Madam,

To: Listing Compliance National Stock Exchange of India Limited Exchange Plaza, 5th Floor, Plot No. C/1, ‘G’ Block, Bandra- Kurla Complex, Bandra East, Mumbai 400 051 Stock Code: SIGNPOST

Sub.: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 Investor Presentation

(“SEBI Listing Regulations”) –

Pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed herewith a copy of the First Investor Presentation of the Company covering, inter-alia, the financial performance of the Company for second quarter and half year ended September 30, 2025.

The said presentation will be referred to in the future investor/analyst meets of the Company as and when scheduled.

This intimation www.signpostindia.com.

is also being uploaded on

the Company’s website at

Kindly take the above presentation on record.

Thanking you,

Yours Sincerely, For Signpost India Limited

Jenny Shah Company Secretary & Compliance Officer

Encl: as above

Website: www.signpostindia.com

Signpost India Limited

Investor Presentation – November 2025

Safe Harbour

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Signpost India Limited (the “Company”), have been prepared solely for

information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on

in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering

document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or

warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this

Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of,

or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and

collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks,

uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the

economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its

strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the

Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could

differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information

contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the

Company is not responsible for such third-party statements and projections.

SIGNs of Tomorrow

Industry Overview

India’s OOH Industry Transformation

•

India’s OOH segment reached an all-time high of ₹59.2 billion in 2024, driven by its ability to deliver premium, high-impact visibility for brands

• Growth was supported by urbanization, rising transit infrastructure (metros, airports, highways) and expansion of digital OOH inventory.

• Key spending categories: Real estate, FMCG, Retail, Consumer services, and Election advertising.

• Growth will be driven by premiumization of assets, transit media expansion, and integration with digital ad networks.

•

Implementation of standardized metrics like Roadstar is expected to enhance accountability and attract higher ad spends

OOH Industry Transformation: From Conventional to Digital and Transit

DOOH 7

Rs. In Bn

DOOH

In 2024, the OOH industry composition stood at approximately 60% Traditional OOH, 28% Transit OOH, and 12% Digital OOH (DOOH).

Transit

2024

2027

40 Conventional

Conventional

Transit

By 2027, the share is projected to evolve to about 51% Traditional OOH, 32% Transit OOH, and 17% Digital OOH (DOOH) — underscoring the accelerating digital and transit-led transformation of India’s OOH sector.

Source: FICCI-EY Media & Entertainment Industry Report

SIGNs of Tomorrow

DOOH is the Fastest-growing Segment

Indian advertising market projected to grow at a 7.5% CAGR by 2027

OOH projected to grow at a 10.2% CAGR by 2027

DOOH projected to grow at a 24.3% CAGR by 2027

1279

1184

7.5%

1088

1587

) n o

i l l i

. s R ( e u n e v e R s s o r G

10.2%

) n o

i l l i

. s R ( e u n e v e R s s o r G

24.3%

) n o

i l l i

. s R ( e u n e v e R s s o r G

2022

2023

2024

2027

2022

2023

2024

2027

2022

2023

2024

2027

DOOH is the fastest-growing segment, significantly outpacing overall ad industry growth

Source: FICCI-EY Media & Entertainment Industry Report

SIGNs of Tomorrow

DOOH Adoption is Accelerating Across India

Digital formats are capturing share – DOOH to rise from 12% (2024) → 17% (2027)

Digital

12%

Digital

17%

2024

2027

88%

Static (Traditional)

83%

Static (Traditional)

Growth Drivers

Urbanization & Infra Expansion: more premium DOOH inventory in metros & airports

Transit Expansion (50 new airports by 2030, metro/rail growth): high-dwell DOOH zones

Tier-2/Tier-3 MSMEs: adopting DOOH via programmatic buying

Ad-Tech Integration: DOOH shifting from static branding to performance-led, targeted campaigns

Data-Driven Micro-targeting: DOOH aligning with digital advertising habits

DOOH is transforming OOH from a static medium to a performance-led, accountable channel

Source: FICCI-EY Media & Entertainment Industry Report

SIGNs of Tomorrow

About Us

Company Snapshot

Top 3

OOH Player Nationally

12,500+

Assets Managed Transit platforms, DOOH & OOH

25+

Cities Across India Geographical Footprint

1,681+

Active Clients

14 years

Avg. Remaining Contract Tenure

Captura

Proprietary AI-Powered Media Planning Platform

75%

Direct Client Relationships

25,000+ Sq. ft.

Premium Digital Pannels

Positioned at the intersection of urbanization, infrastructure development, and digital advertising transformation

SIGNs of Tomorrow

Company Overview

Headquartered in Mumbai, with a portfolio spanning 12,500+ transit and digital assets across 25+ cities, SIL today serves 1,600+ advertisers, combining scale, digital capability and deliver measurable brand impact across the country.

operational

excellence

the

shift

from

Leading India’s OOH transformation, SIL has pioneered conventional billboards to a compliance-driven, PPP-led, and technology-empowered ecosystem — integrating data analytics, design innovation and digital media redefine urban engagement.

Incorporated in 2008, Signpost India Limited (SIL) has built a trusted, data-driven ecosystem by combining urban functionality, creative design and intelligent advertising solutions - anchored in long-term partnerships with city authorities, to emerge as one of the most future-ready players in India’s OOH industry.

in digital

Guided by a vision to create sustainable and aesthetically vibrant cities, SIL continues to infrastructure and smart invest mobility assets that enhance public spaces, strengthen civic partnerships and position the company at the forefront of India’s smart-city evolution.

Our Mission advertising experiences that drive success clients and engage audiences in meaningful ways.

impactful, data-driven for our

to provide

We operate with the Vision, "Signs of Tomorrow," placing data and technology at the core to evolve brands so they can connect with unique consumers, while investing in megaprojects to foster futuristic cityscapes.

SIGNs of Tomorrow

Setting Industry Benchmarks: A Journey of Firsts

First Indian Company to design and deploy smart IOT data systems into DOOH

India's First-ever Digital Media Integration (Trendsetter – Airports, Roads, Malls, Metros)

CRISIL – ST A2, LT BBB+/Stable (March 2025)

First to implement DOOH network across top 60 cities is been awarded - IOCL, BPCL & HPCL

India's first computer vision-based video analytics tool certified by IISc for traffic management and advertising intelligence

First to create India’s largest transit portfolio

Owns and operate 73.3 millions commercial display space

First DOOH company to be listed on NSE and BSE and ranked in the top 1,000 highest performing by BSE – 2023-2024

SIGNs of Tomorrow

Key Milestones

PPP pivot; winning first city-wide contracts for street furniture, bus shelters, metro/transit; focus on infra-led contracts.

Technological leap: early investments in cloud-based, digital OOH. Deep analytics, dynamic pricing, launch of “Captura” platform.

Year of Reimagination: leveraging tech, data and design amplification to evolve as a National ROI-led OOH solutions platform

2012 - 16

2020 - 21

2024

2008 - 11

2017 - 19

2023 - 24

2025

Foundation; Focused on commuter convenience and city beautification

Transit diversification; metro, airports, and oil marketing company (OMC) relationships seeded.

Reverse merger with Pressman Advertising, enhancing scale, governance, and legacy strengths while enabling listing for greater transparency and investor reach

Redefined internal systems, governance and capabilities to align with the company’s next phase of growth — a pivotal shift from a scale- driven model to a technology-led enterprise

SIGNs of Tomorrow

Geographic Presence

Agra

Delhi

Lucknow

Noida

Jaipur

Jodhpur

Nagpur

Mumbai

Pune

Goa

Bengaluru

Chandigarh

Bagdogra

Haridwar

Ayodhya

Siliguri OMC

Prayagraj

Kolkata

Bhubaneswar

Hyderabad

Chennai

Puri

Tirupati

Billboard

Bus

Digital

Bus Shelter

Airport

Metro

Thiruvananthapuram

Raipur

Port Blair

Maps not to scale. All data, information, and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness

SIGNs of Tomorrow

Key Focus Areas

Core Strengths

Experienced Leadership Visionary leadership team led by Founder–Managing Director Mr. Shripad Asthekar, supported by experienced professionals including Chairman Mr. Girish Kulkarni and Founder-Director Mr. Dipankar Chatterjee

Hyperlocal Solutions Delivering smart, location-intelligent advertising that’s contextually relevant to the local viewer — enabling sharper targeting, higher engagement and measurable ROI at the micro-market level.

Captura – Proprietary AI Platform Advanced video analytics and image-learning engine that tracks traffic patterns, vehicle and pedestrian flow and audience behavior in real time. Also drives tech-enabled campaign execution — from planning to delivery to invoicing — creating a seamless, data-driven media management chain

Strong Client Base Trusted by 1,500+ clients across sectors with 60% repeat business; 70% of revenue comes from direct client relationships and 30% via aligned partnerships — a rare strength in an otherwise agency-driven industry

Largest Transit and Bus Queue Shelter Operator Among the largest transit media operators in India and the largest bus queue-shelter operator nationwide, with a presence across high-traffic commuter corridors.

SIGNs of Tomorrow

Business Strategy

Ad-Tech Innovation Building a robust pipeline of open-source data leading to latitude–longitude-based assets across geographies, enabling measurable, data-driven and interactive campaigns.

Stakeholder-Centric Growth Committed to delivering value for citizens, urban authorities, investors, employees, and future generations via acquisitions, investments, and strategic alliances.

Sustainable Urban Infrastructure Leveraging expertise in self-sustaining assets like digital bus shelters, automated skywalks, city info panels, e-libraries, and e-bikes, enhancing both advertising and public utility.

Premium & Iconic Assets Focused on acquiring and operating iconic locations across top Indian cities through long- term contracts (avg. tenure >14 years) with strong renewal history.

Operational Excellence Deploying dynamic operation solutions to optimize resources, improve inventory utilization, and ensure efficient delivery.

Market Leadership in DOOH Established (DOOH) advertising, shaping the growth at speed globally, backed by consistent growth and multi-format presence.

in Digital Out-of-Home

leader

Strong ESG Commitment Targeting net zero by 2030 with 95% media on LED, fleet limited operating hours, and sustainable adoption.

SIGNs of Tomorrow

Competitive Advantage

Strong Market Tailwinds Signpost has an early-mover advantage in Digital Out-of-Home (DOOH), projected to grow at 30%+ CAGR - far outpacing the broader OOH market at 12%

Strategic Growth Optionality Platform extendable into urban analytics, mobility data, and smart infrastructure — unlocking future monetization streams

Proven Scale & Traction

Proven ability to execute large-scale projects simultaneously across multiple geographies with robust systems and cross-functional coordination

Professionally Managed Signpost stands among very few professionally managed player in industry - ensuring institutional governance, scalability and continuity without legacy constraints.

Sustainable Growth Model Long-term partnerships ensuring asset exclusivity in high-footfalls zones and recurring revenues

Technology Leadership Pioneering data intelligence, automation, and IoT integration to drive scalable, tech-enabled growth

SIGNs of Tomorrow

Scaling New Horizons with Strategic Partnership

Partnered with Ernst & Young (EY) to drive a comprehensive transformation aimed at unlocking ₹200 Cr+ topline expansion and scalable growth on vintage assets.

Exploring EY-Led Business Partnerships across marquee platforms, leveraging EY’s strategic relationships to open new revenue channels for Signpost.

Revising SOPs and Processes across functions, while fostering innovation and talent development to strengthen capabilities for onboarding new projects and clients.

Developing an Asset-Light Growth Strategy focused on optimizing capital efficiency and accelerating sustainable business expansion

SIGNs of Tomorrow

Board of Directors

Mr. Girish Kulkarni Non-Executive Chairman and Independent Director

With over four decades of experience, he is a seasoned leader known for building and scaling businesses with strong expertise in governance and strategic planning.

Mr. Shripad Ashtekar Managing Director

A visionary entrepreneur with a strong track record in strategic leadership and innovation. Experienced in scaling integrated AdTech businesses and driving long-term growth.

Mr. Dipankar Chatterjee Executive Director

Mr. Rajesh Awasthi Executive Director

distinguished

turnaround A specialist, his recognized exemplary achievements within the advertising industry.

for

A seasoned professional with over 20 years of experience in OOH Advertising, specializing in media acquisition, large- scale execution, infrastructure operations, and institutional sales.

d n a e v i t u c e x E - n o N

r o t c e r i D t n e d n e p e d n I

Mr. Sanidhya Mittal

A forward-looking leader shaping Greenply’s growth, innovation, and operational excellence across core business functions.

Mrs. Amita Desai

Ms. Sayantika Mitra

Mr. Prashant Sanghavi

A highly experienced professional with over 30 years of expertise in corporate governance, compliance, and advisory services.

An Advocate and Partner at Victor Moses & Co., Kolkata, skilled in legal research with the certification to practice in courts across India.

An accomplished professional with 25+ years in business development, structured finance, IPO listings, and fund-raising.

SIGNs of Tomorrow

Leadership Team

• Mr. Shripad is the founder and managing director of Signpost India Limited, a distinguished AdTech media company its independence and vertical integration.

India, renowned for

• Under his visionary

leadership, Signpost has emerged as one of the top three companies in India within its sector.

Mr. Shripad Ashtekar Managing Director

Mr. Nalin Kumar Somani Chief Financial Officer

• Mr. Nalin is a Finance and accounts professional with 12+ years of experience in financial planning, budgeting, taxation, reporting, cost optimization, and strategic analysis.

• A Chartered Accountant and Company Secretary with strong expertise in financial management, compliance, and corporate governance.

• Mr. Syed is a technology-driven business leader in scaling institutional

with over 15 years of experience innovation-led enterprises.

ventures

into

• Since 2019, he has built Signpost’s greenfield technology division, India’s first large-scale digital in-house OOH CRM the OOH network, and platform, Captura.

Mr. Syed Haseeb Arfath Chief Planning Officer

Mr. Roch Dsouza Chief Strategy Officer

• Mr. Roch is a seasoned Strategy and Marketing leader with over 20 years of experience in driving growth for some of India's most iconic brands. • An MBA in marketing, his pulse of the diverse Indian market and consumer has helped him deliver and businesses.

geographies

results

across

• Mrs. Swati has

joined us as Head of Human resources. She is a strategic and results – driven HR leader with close to 20 years of progressive experience, driving people strategy across different industries. • She brings

in talent strategy including workforce planning, attracting and retaining right talent, leadership development and coaching, DEI initiatives and change management.

in her expertise

Mrs. Swati Sinha Head – Human Resources

• Ms. Jenny Shah is an Associate Member of the

Institute of Company Secretaries of India.

• With over 18 years of experience in corporate secretarial and compliance functions, Jenny brings extensive expertise in Company Law and SEBI regulations.

Ms. Jenny Shah Company Secretary & Compliance Officer

SIGNs of Tomorrow

Awards and Recognition

2019

OOH Media Agency Of The Year 2019 At E4M Neon's OOH Awards

Best Implementation Team Award At EMVIES

2020

Most Awarded Agency At Afaqs Foxglove Awards 6th Edition

2021

The Best of Karnataka Award at the Pepper Creative Awards 2021

150+ Awards

2022

2024

Enginneering Design for installed project

Technical response for covid-19 at the Digital Signage Awards, London 2022

OOH & Ambient Media Award at Big Bang 2024

OOH Design & Super powerhouse award at Pinanacle Awards 2024

SIGNs of Tomorrow

Business Segments

Transit Advertising

Strategic Positioning: Market leadership in high-density locations across major cities in WEST Zones (Work, Entertainment, Shopping, Transit).

Asset Base: 12,500+ buses, metro networks, airport installations across major urban centers

Growth Drivers: India's public transportation expansion with 1.5L new electric/hybrid bus procurement

Competitive Advantages: Established relationships, regulatory compliance, operational expertise

Revenue Characteristics: Stable, recurring, with built-in escalation mechanisms and long contract durations

50% of Revenue Share

SIGNs of Tomorrow

Digital Advertising

Technology Leadership: First-mover advantage in cloud-based content management systems

Market Dynamics: 22%+ growth rate significantly exceeding overall OOH market expansion

Revenue Optimization: Multi-client sharing capability increasing revenue per square foot by 300-400%

Network Effects: 387+ strategically located digital assets across 25+ cities creating national reach

Future Potential: Programmatic advertising and dynamic pricing capabilities under implementation

28% of Revenue Share

SIGNs of Tomorrow

Conventional Formats

Stability Factor: Lower-risk, established revenue stream with minimal technology investment

Market Position: Selective participation in high-quality, government-backed locations only

Strategic Role: Cash generation for digital expansion and portfolio stability during transition periods

Evolution Path: Learning from data patterns to refine pricing and improve campaign performance

Future Potential: Dynamic pricing capabilities under implementation

22% of Revenue Share

SIGNs of Tomorrow

Asset Platform & Monetization Model

Asset Platform

City Contracts: Bus shelters, metro, airports, and digital assets (7–20 year contracts via H1 techno-commercial bidding)

Capex: Infra construction + digital enablement; upfront security deposit (typically 50% of annual license)

Opex: Maintenance, cleaning, design, and operational responsibilities

Legacy Private Sites: Few in number, not core focus

Monetization Channels

Transit Advertising: Ads across public transport infra (bus shelters, metro stations); long gestation, embedded visibility, scalable to Tier-2/3 cities

Digital Advertising: Cloud-connected, programmatic screens enabling hyperlocal campaigns, multi-client optimization, and real-time analytics

Conventional Formats: Traditional static displays for stable revenue

Contract Mechanics

Stratified Revenue Recognition: Revenues booked as assets come online, ensuring gradual visibility

Front-Loading of Capex/License: Creates short-term P&L mismatch, normalizes with utilization ramp-up

Vintage Asset Effect: Assets >12 months show improved ROC/EBITDA due to scale benefits

SIGNs of Tomorrow

Marquee Clients

SIGNs of Tomorrow

Key Projects

Iconic Digital Bus Shelter, BKC

Story Board, Mumbai Metro Line

Digital Bus Shelter, Mumbai

Switch Double Decker, Mumbai

SIGNs of Tomorrow

Key Projects

Conventional Board, Bangalore

Metro Station, Bangalore

Volvo, Bangalore

Digital Bus Shelter, Bangalore

SIGNs of Tomorrow

Key Projects

Digital Pods, Nagpur Airport

Conveyor Belt Screens, Nagpur Airport

Digital Screen, OMC, Port Blair

Cityflo’s Fleet, Metro Cities

SIGNs of Tomorrow

Key Projects

Digital Pods, CP, New Delhi

Digital Pods, Bagdogra Airport

Conveyor Belt Screen, Bagdogra Airport

SIGNs of Tomorrow

Financial Highlights – Q2 & H1 FY26

Management Commentary

“The first half of FY26 has been a defining phase for Signpost — a period where we have reimagined our approach, scaled new horizons and forged strategic partnerships that will drive the next leg of our growth. During this period, we have also focused on strengthening our internal competencies by inducting new talent across key functions, building a stronger foundation for the future.

Revenue for Q2FY26 stood at ₹134.0 crore. EBITDA for the quarter came in at ₹34.4 crore, with EBITDA margin at 25.7%. PAT stood at ₹15.7 crore, broadly stable on a year-on-year basis. Operationally for H1FY26, we have sustained the strong momentum built over the past year. For the first half of FY26, revenue grew by 18% year-on-year to ₹271.7 crore, driven by healthy traction from both private and PSU clients, coupled with improved network utilization and steady asset monetization. EBITDA for H1FY26 was up 14% to ₹66.2 crore and PAT higher by 14% at ₹30.9 crore, demonstrating consistent improvement in scale and profitability.

A major milestone of the quarter was securing the exclusive 9-year Bengaluru Metro contract, covering 67 stations and over 100,000 sq ft of premium media inventory, with revenue potential of up to ₹700 crore over the contract period. This reinforces our position as a commuter-centric, infrastructure-led media player with a proven ability to deliver large-scale transit projects.

Strategically, we continued to expand our footprint across newer geographies to reduce concentration risks and build a more balanced, pan-India network. Our objective remains to position Signpost as a company that stands at the intersection of commuter convenience and infrastructure-led solutions — one that combines long-term visibility with new-age thinking and technology-driven execution.

As we move ahead, the focus will remain on sustainable and profitable growth, deepening our presence across key markets and driving innovation in the Out-of-Home and Digital OOH domains. We are confident that the strategic initiatives and partnerships undertaken this year will translate into stronger performance and value creation in the coming quarters.”

SIGNs of Tomorrow

Mr. Shripad Ashtekar, Managing Director

Performance Highlights – Quarter & YTD

Revenue (Rs. Cr)

Gross Profit (Rs. Cr) & Margin (%)

EBITDA (Rs. Cr) & Margin (%)

PAT (Rs. Cr) & Margin (%)

+3%

130

134

-9.4%

47.3%

41.4%

+0.9%

-1.6%

26.3%

25.7%

12.3%

11.7%

Q2FY25

Q2FY26

Q2FY25

Q2FY26

Q2FY25

Q2FY26

Q2FY25

Q2FY26

+18%

272

230

+1.4%

+13.8%

+13.9%

107

46.4%

108

39.8%

25.3%

24.4%

11.8%

11.4%

r e t r a u Q

y l r a e Y - f l a H

H1FY25

H1FY26

H1FY25

H1FY26

H1FY25

H1FY26

H1FY25

H1FY26

SIGNs of Tomorrow

Consolidated Profit & Loss Statement

Particulars (Rs. Crs)

Revenue from Operations

Q2FY26

134.02

Q2FY25

129.70

Cost of Services

Gross Profit

Gross Profit %

Employee Expenses

Other Expenses

Operating EBITDA

EBITDA Margin

Other Income

Depreciation

EBIT

EBIT Margin

Finance Cost

Profit Before Tax

PBT Margin

Tax

Net Profit

Net Profit Margin

EPS

78.49

55.54

41.4%

11.22

9.88

34.44

25.7%

1.22

9.85

25.81

19.3%

3.23

22.58

16.8%

6.88

15.70

11.7%

2.94

68.42

61.28

47.3%

11.86

15.29

34.13

26.3%

0.96

8.45

26.63

20.5%

2.82

23.81

18.4%

7.86

15.95

12.3%

2.98

YoY

-9%

-3%

-5%

-2%

H1FY26

H1FY25

271.67

163.44

108.23

39.8%

21.43

20.61

66.19

24.4%

2.32

19.06

49.46

18.2%

6.60

42.86

15.8%

11.89

30.97

11.4%

5.79

230.17

123.44

106.73

46.4%

21.11

27.46

58.16

25.3%

2.29

16.73

43.71

19.0%

6.69

37.03

16.1%

9.85

27.18

11.8%

5.08

YoY

18%

14%

13%

16%

14%

SIGNs of Tomorrow

Quarterly Revenue Breakup

Segmental (By % of Revenue)

Geography (By % of Revenue)

Revenue (Rs. in cr.)

130

110

112

138

134

53%

51%

60%

58%

60%

58%

55%

50%

53%

59%

15%

26%

20%

27%

26%

23%

25%

16%

25%

17%

Q2FY25

Q3FY25

Q4FY25

Q1FY26

Q2FY26

16%

14% 10% Q2FY25

18%

13% 11% Q3FY25

22%

13% 10% Q4FY25

30%

12% 9% Q1FY26

28%

11% 8% Q2FY26

Transit Media*

Digital OOH

Conventional OOH & Static Media

West

South

North

East

Contract Vintage (By % of Revenue)

Client Category (By % of Revenue)

Relationship (By % of Revenue)

42%

32%

27%

59%

57%

66%

60%

28%

13%

20%

23%

10% Q1FY26

26%

14%

Q2FY26

Q2FY25

Q3FY25

Q4FY25

39%

51%

9% Q2FY25

70%

74%

16%

13%

9% 17%

66%

14%

20%

48%

40%

12%

81%

19%

67%

66%

33%

34%

51%

49%

Q3FY25

Q4FY25

Q1FY26

Q2FY26

Q2FY25

Q3FY25

Q4FY25

Q1FY26

Q2FY26

Legacy

Emerging

New Acquisition

Corporate

PSU

MSME

Direct Biz.

Aligned biz

Transit Media* - Includes Metros, Airports, Shelters; Aligned biz# - via Third Party Contracts

SIGNs of Tomorrow

Consolidated Balance Sheet

ASSETS (Rs. in Crore) Non-current Assets Plant and Property Equipments Capital Work-in-progress Investment Property Intangible Assets Right of use assets Financial Assets Investments Others

Deffered Tax Assets (net) Current tax assets (net) Other Non Current Assets

Current Assets Financial Assets

Trade Receivable Cash & Cash Equivalents Bank Balances Other than above Loans Others

Current Tax Assests (net) Other Current Assets

TOTAL - ASSETS

Sept – 25

Mar – 25

176.0 39.0 0.1 0.1 5.9

0.9 56.3 7.7 9.8 13.1 308.9

242.5 1.4 64.0 0.0 0.4 0.0 45.2 353.6

662.5

175.5 33.1 0.1 0.2 6.1

0.9 45.6 8.7 25.4 7.8 303.5

178.6 2.2 44.6 0.0 1.2 0.0 24.9 251.5

555.0

EQUITY & LIABILITIES (Rs. in Crore) Equity Equity Share Capital Other Equity Non- controlling interests

Liabilities Non -current Liabilities Financial Liabilities

Borrowings Lease Liabilities Other Financial Liabilities

Provisions

Current Liabilities Financial Liabilities

Borrowings Trade Payables Lease Liability Other Financial liabilities

Other Current Liabilities Provisions Current Tax Liabilities

TOTAL EQUITIES & LIABILITIES

Sept – 25

Mar – 25

10.7 240.2 3.2 254.1

85.6 4.6 1.7 2.0 93.9

116.9 168.9 1.5 5.3 16.7 0.7 4.4 314.4

662.5

10.7 209.5 3.2 223.4

85.8 4.8 1.6 0.7 93.0

81.5 129.1 1.3 5.4 4.5 1.3 15.7 238.7

555.0

SIGNs of Tomorrow

Consolidated Cash Flow

Particulars (Rs. in Crore)

Net Profit Before Tax

Adjustments for: Non Cash Items / Other Investment or Financial Items

Operating profit before working capital changes

Changes in working capital

Cash generated from Operations

Direct taxes paid (net of refund)

Net Cash from Operating Activities

Net Cash from Investing Activities

Net Cash from Financing Activities

Net Change in Cash and Cash equivalents

Add: Cash & Cash equivalents at the beginning of the period

Cash & Cash equivalents at the end of the period

Sept – 25

Sept – 24

42.9

24.2

67.1

-0.5

20.1

-6.4

13.6

-42.5

28.0

-0.8

2.2

1.4

37.0

22.0

59.1

-0.3

27.3

-11.3

16.0

3.4

-26.3

-6.9

8.1

1.2

SIGNs of Tomorrow

Historical Financials

Historical Financial Highlights

Revenue (Rs. Cr)

Gross Profit (Rs. Cr) & Margin (%)

+17%

387

453

332

+2%

155

177

124

37.3%

39.9%

39.0%

FY23

FY24

FY25

FY23

FY24

FY25

EBITDA (Rs. Cr) & Margin (%)

PAT (Rs. Cr) & Margin (%)

-3%

21.0%

21.4%

19.6%

-16%

10.7%

11.4%

FY23

FY24

FY25

FY23

FY24

7.5%

1.0%

FY25

SIGNs of Tomorrow

Historical Revenue Breakup

Segmental (By % of Revenue)

Geography (By % of Revenue)

28%

19%

FY24

52%

26%

19%

FY25

55%

6% 4%

18%

FY24

73%

10%

13%

17%

FY25

60%

Transit Media*

Digital OOH

Conventional OOH & Static Media

West

South

North

East

Contract Vintage (By % of Revenue)

Client Category (By % of Revenue)

Relationship (By % of Revenue)

72%

26% 2% FY24

52%

29%

19%

FY25

50%

37%

13% FY24

60%

27%

13% FY25

72%

28%

FY24

28%

FY25

Legacy

Emerging

New Acquisition

Corporate

PSU

MSME

Direct Biz.

Aligned biz#

Transit Media* - Includes Metros, Airports, Shelters; Aligned biz# - via Third Party Contracts

SIGNs of Tomorrow

Historical Consolidated Profit & Loss Statement

Particulars (Rs. Crs)

Revenue from Operations

Cost of Services

Gross Profit

Gross Profit %

Employee Expenses

Other Expenses

Operating EBITDA

EBITDA Margin

Other Income

Depreciation

EBIT

EBIT Margin

Finance Cost

Profit Before Tax

PBT Margin

Tax

Net Profit

Net Profit Margin

EPS

FY25

453.22

276.57

176.65

39.0%

42.71

45.04

88.91

19.6%

5.19

37.64

56.47

12.5%

11.02

45.45

10.0%

11.55

33.90

7.5%

6.34

FY24

387.45

232.84

154.61

39.9%

33.50

38.29

82.81

21.4%

8.11

16.85

74.07

19.1%

8.37

65.71

17.0%

21.64

44.06

11.4%

8.24

FY23

332.45

208.32

124.12

37.3%

26.06

28.35

69.71

21.0%

4.62

15.63

58.70

17.7%

8.27

50.43

15.2%

14.95

35.48

10.7%

6.64

SIGNs of Tomorrow

Historical Balance Sheet

ASSETS (Rs. in Crore) Non-current Assets Plant and Property Equipments Capital Work-in-progress Investment Property Intangible Assets Right of use assets Financial Assets Investments Others

Deffered Tax Assets (net) Current tax assets (net) Other Non Current Assets

Current Assets Financial Assets Investments Trade Receivable Cash & Cash Equivalents Bank Balances Other than above Loans Others

Current Tax Assests (net) Other Current Assets

TOTAL - ASSETS

FY25

175.5 33.1 0.1 0.2 6.1

0.9 45.6 8.7 25.4 7.8 303.5

0.0 178.6 2.2 44.6 0.0 1.2 0.0 24.9 251.5

555.0

FY24

160.4 22.3 0.1 0.5 2.9

20.2 35.5 3.7 2.2 1.2 249.1

16.2 154.3 8.1 29.8 0.2 1.7 0.0 16.2 226.5

475.6

FY23

60.9 26.5 0.2 1.3 1.9

21.1 27.9 2.7 0.5 0.1 143.0

23.9 173.6 0.4 20.5 7.5 1.0 0.0 9.2 236.0

379.0

EQUITY & LIABILITIES (Rs. in Crore) Equity Equity Share Capital Other Equity Non- controlling interests

Liabilities Non -current Liabilities Financial Liabilities

Borrowings Lease Liabilities Other Financial Liabilities

Provisions

Current Liabilities Financial Liabilities

Borrowings Trade Payables Lease Liability Other Financial liabilities

Other Current Liabilities Provisions Current Tax Liabilities

TOTAL EQUITIES & LIABILITIES

FY25

10.7 209.5 3.2 223.4

85.8 4.8 1.6 0.7 93.0

81.5 129.1 1.3 5.4 4.5 1.3 15.7 238.7

555.0

FY24

10.7 178.6 3.1 192.4

79.2 0.6 1.5 0.0 81.3

72.2 106.5 2.4 9.0 10.8 1.0 0.0 201.9

475.6

FY23

10.7 136.6 0.0 147.3

36.3 0.9 0.9 0.5 38.5

58.6 103.2 1.2 10.9 16.8 0.4 2.0 193.1

379.0

SIGNs of Tomorrow

Historical Cash Flow

Particulars (Rs. in Crore)

Net Profit Before Tax

Adjustments for: Non Cash Items / Other Investment or Financial Items

Operating profit before working capital changes

Changes in working capital

Cash generated from Operations

Direct taxes paid (net of refund)

Net Cash from Operating Activities

Net Cash from Investing Activities

Net Cash from Financing Activities

Net Change in Cash and Cash equivalents

Add: Cash & Cash equivalents at the beginning of the period

Cash & Cash equivalents at the end of the period

FY25

FY24

FY23

45.5

45.3

90.7

-36.1

54.7

-24.0

30.7

-37.9

1.4

-5.9

8.1

2.2

65.7

21.0

86.7

1.4

88.0

-24.5

63.6

-100.9

44.7

7.4

0.7

8.1

50.2

31.2

81.4

-63.8

17.6

-9.3

8.3

-44.3

34.0

-2.0

2.6

0.7

SIGNs of Tomorrow

Signpost India Limited

India’s Largest Transit & DOOH Media Company

Signpost India is one of the country’s leading Digital-Out-of-Home (DOOH) media and transit-art infrastructure companies. We specialize in large-scale urban environments through innovation, technology, and high-impact brand experiences.

communication,

transforming

public-space

With a strong presence across major Indian cities, Signpost India builds and manages state-of-the-art transit media assets—metro stations, bus shelters, premium bus fleets, airports, and landmark digital billboards— reaching millions of commuters daily.

From design to deployment, our integrated solutions combine creativity, data intelligence, and engineering excellence to help brands connect with audiences seamlessly throughout their journey.

Signpost India is committed to shaping the future of OOH by creating sustainable, scalable, and smart media ecosystems that add value to cities, citizens, and brands.

@SignpostIndiaHQ

Signpost India

@SignpostIndia

Signpost India

@SignpostIndia

Company:

Signpost India Limited

CIN: L74110MH2008PLCI79120

E: cs@signpostindia.com

T: +91-22-61992400

www.signpostindia.com

Investor Relations Advisor: Strategic Growth Advisors CIN: U74140MH2010PTC204285 Mr. Parin Narichania / Ms. Drashti Shah E: parin.n@sgapl.net / drashti.shah@sgapl.net T: +91 9930025733 / +91 8767224442 www.sgapl.net

drashti.shah@sgapl.net

parin.n@sgapl.net

www.sgapl.net

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