SITINETNSE14 February 2019

Siti Networks Limited has informed the Exchange regarding Investor Presentation

Siti Networks Limited

February 14, 2019

To,

The General Manager Corporate Relationship Department BSE Limited Phiroze Jeejeeboy Towers Dalal Street, Fort, Mumbai- 400 001 BSE Scrip Code: 532795

The Manager Listing Department National Stock Exchange of India Limited Plaza, 5th Floor, Plot no. C/1, G Block Bandra Kurla Complex, Bandra (E) Mumbai- 400 051 NSE Scrip Symbol: SITINET

Kind Attn. : Corporate Relationship Department

Dear Sir,

Sub. : Investor Presentation on Financial Results

We are submitting herewith Investor Presentation on unaudited Financial Results of the Company for 3rd quarter of FY 2018-19 and nine months ended on December 31, 2018.

You are therefore, requested to kindly take the same on record.

Thanking you,

Yours truly,

SITI Networks Limited

Q3FY19 Investor Presentation

Formerly known as SITI Cable Network Limited BSE : 532795 | NSE : SITINET | Bloomberg : SCNL:IN | Reuters : SITI.NS www.sitinetworks.com

SITI Networks Limited – Confidential

1

Disclaimer

Some of the statements made in this presentation are forward-looking statements and are based on the current beliefs,

assumptions ,expectations, estimates, objectives and projections of the directors and management of SITI Networks Limited

(SITI Networks) about its business and the industry and markets in which it operates. These forward-looking statements

include, without limitation, statements relating to revenues and earnings. The words “believe”, “anticipate”, “expect”,

“estimate”, “intend”, “project” and similar expressions are also intended to identify forward looking statements. These

statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which

are beyond the control of the Company and are difficult to predict. Consequently, actual results could differ materially from

those expressed or forecast in the forward-looking statements as a result of, among other factors, changes in economic and

market conditions, changes in the regulatory environment and other business and operational risks. SITI Networks does not

undertake to update these forward-looking statements to reflect events or circumstances that may arise after publication.

2

SITI Networks Declares Strong Q3FY19 Results

3

SITI Networks Declares Robust Q3FY19 Results

• Operating EBITDA leaps 1.9x y-o-y & 1.4x q-o-q to Rs.930 Mn

• Operating EBITDA Margin jumps 1.7x y-o-y & 1.3x q-o-q to 24.5%

Subscription Revenue surges 21% y-o-y to Rs.2571 Mn

Total Revenue1 rises 12% y-o-y to Rs.3790 Mn

Digital Subscriber ARPU leaps 19%

SNL Subscription Collection Efficiency @ 94%

1. Excluding Activation

4

9M Performance: Growth momentum continues

• Operating EBITDA leaps 2.2x to Rs.2,161 Mn

• Operating EBITDA Margin jumps 937 bps to 20%

9M EBITDA surpassed FY18 performance: Driven by strong subscription growth

• Subscription Revenue surges ~24% to Rs.7,268 Mn

• Total Revenue1 rises 16% to Rs.10,820 Mn

1. Excluding Activation

5

Industry Overview

6

India C &S Market Overview TV Households are Growing Faster than the Universe

2016

2018

Total HH

286 Mn

297 Mn

TV HH

183 Mn

197 Mn

10% Analog Cable

13% Free Dish

31% Paid DTH

197 Mn TV Households

1% Terrestrial

44% Digital Cable

Penetration of TV HH has gone up from 64% in 2016 to 66% in 2018

Cable (Digital + Analog) controls 54% of India’s TV market

Universe Update BARC India July 2018

7

TV Homes Penetration Maximum Growth in East & South India | Small Towns & Rural are key drivers of Growth

# Growth in TV Penetration – Major Contributors

24% Bihar / Jharkhand

21% North East

# TV Owning HH (Millions)

12% Odisha

11% AP/Telangana

9% Karnataka

Universe Update BARC India July 2018 | Growth has been measured over 2016 report

8

Most Growth in TV Penetration in DAS Phase 3 & 4 areas

SITI Networks Well Positioned to Benefit from Tariff Order

06

• Subscribers pay Phase neutral Minimum Rental of

INR130 for 100 FTA SD channels; Can take additional FTA channels in bundles of 25 channels for INR20 each

• True A-La-Carte: Discounts on Bouquets restricted to

15% of A-La-Carte price of Pay channels

• HD Channels priced at <=3 SD Price or Maximum price

of Genre

• Broadcasters to provide 20% distribution fee for

collection and remittance of subscription

• Marketing & placement fee retained • Carriage capped @ 20 paisa & @ 40 paisa / subscriber/

channel/ month for SD & HD Channels respectively • >=5% to <10% - 75% of Base to be charged. • >=10% to <15% - 50% of Base to be charged. • >=15% to <20% - 25% of Base to be charged. • >=20% - No Carriage Fee to be charged

n o i t p i r c s b u S

e g a i r r a C

01

Consumer ARPU’s to rise

Increase dependence on systems / processes

05

Increase Transparency & Adherence to Compliance

New Tariff Order

02

Content Cost linked to Subscription & Consumer Choice

Minimum Return on Capital Ensured

04

Favors Organized Entities

03

Implementation of the network distribution model will shift the balance of power in favour of DPOs

9

Company Overview

10

India’s Leading Digital TV Network

• Present in 22+ States & UT across India

• Footprint across 580+ locations

• Delivering content to 55 Mn+ consumers 24/7

11

SITI Networks India’s Leading Digital TV Network

All metrics as of 31st Dec. 2018 | Does not include Analog

Launched in 199401OYCtool customer offered to LCOs02SITINET listed on NSE03Bouquet of Local Channels041stMSO launched in India1stMSO to giveCRM tool to Partners1stMSO listed on Stock Exchange1stMSO to launch local channelsNation-wideDistribution24,000+strong Distribution Network 0511.55 MnActive Digital Customers4.24LakhHigh Definition Customers580+Locations Footprint55 Mn+Consumers Reached1.7 MnBroadband Home Passes1.61LakhBroadband Customers~7%TV Households in India SITI Networks 11.55 Mn Happy Households across the country

1

2

3

4

DAS Phase 1 1.6 Mn

DAS Phase 2 1.5 Mn

DAS Phase 3 3.8 Mn

DAS Phase 4 4.7 Mn

All metrics as of 31st Dec 2018| Does not include Analog

SITI Networks Present across 580+ locations

Punjab

Haryana

Delhi

Rajasthan

Gujarat

Madhya Pradesh

Maharashtra

Karnataka

Kerala

Uttaranchal

Uttar Pradesh

Bihar

Assam

Nagaland

Meghalaya

Jharkhand

West Bengal

Odisha

Chhattisgarh

Telangana

Andhra Pradesh

SITI Networks Competitive Advantage

01

02

03

04

05

India’s largest MSO

Presence across 580 locations

Using latest MPEG4 STBs

OYC Subscriber Management System

Broadband through Hybrid (DOCSIS 2/3 & GPON) Network

Conax CAS

SAP Based systems

Uniform commercial policies

In discussion with various service providers for creating value adds for SITI base

Country-wide Access

Superior Technology

Systems and Processes

Strategic Alliances

Robust corporate governance & compliance

Professional Management

Lean and Agile Organizational Structure

Value unlocking: Consolidating MSOs

Efficient Execution

Promoter Group Corporate Structure

• Launched in 1926, the Parent Group (“Essel Group”) completed 90 years recently; One of India's leading business

houses, with a dominant vertically integrated presence in Media and entertainment

• Leading producer, aggregator and distributor of Indian programming across the world; 222,000+ hours of original Content

• Group Market Cap (Listed entities under the Parent Group): ~USD7.3 Bn

• Present in 171 countries, a reach of ~1bn+ viewers; Compelling bouquet of 75 Channels

ZEE Entertainment

India's Leading General TV Entertainment Network

ZEE Media Corp Ltd.

Dish TV

SITI Networks

DNA Newspaper

Strong presence in National & Regional News Genre

Asia’s largest DTH provider after merger with Videocon D2H

One of India’s leading National MSOs

English broadsheet daily with presence in major cities

Essel Infrastructure

Education: Zee Learn Limited

Packaging : Essel Propack

Theme Parks: Essel World and Waterpark

Precious Metals: Shirpur Gold Refinery

Healthy Lifestyle & Wellness

Content

Distribution

Print

Other Business’

Exchange rate used USD1=INR71.00 Market cap as of 14th Feb. 2019

SITI Networks Sizeable Free Float & Institutional Ownership

1.1% Others

72.2% Promoters

Key Investors

3.9% Mutual Funds

4.9% Individuals

12.2% FII’s

5.6% Indian Companies

Shareholding Pattern 872 Mn Shares

As of 28th Dec 2018 Others include HUF, Clearing Members, banks, trusts and NRIs

Foreign Institutions

Domestic Institutions

There has been fund infusion of INR6800 Mn by Promoters through OFCDs & Convertible Warrants in Last 2.5 years

Technology Infrastructure Video & Broadband

• 11 Digital Headends; Intra-city OFC and Coax Network of ~33,000 Kms covering ~ 580 locations

• Transport of Digital CATV signals on 1.2 Gbps links across the country; ~350 IP Points

• Hybrid (DOCSIS+ GPON) Technology to offer Cable Broadband services

Digital Headends

Modems

STB’s

Chipsets

Servers

CAS, SMS, EPG

Connectivity

Strategy

19

SITI Networks Video Strategy

Improve operational efficiencies and harness inbuilt leverage Fungible teams for Cable and Broadband

Increase Collection efficiency by implementing Prepaid further model

02

Migrate to Prepaid

01

Revenue Enhancement

• ARPU enhancement through

suggestive packs Increase HD Subscriber base TRAI Order Implementation

• • • Up-sell HD, OTT Video to

customers

03

Cost Optimization

04

Improve Margins

Improve extraction from low utilized IP based locations and exiting non-profitable ones

05

Range of STB

• Moving from SD / HD STB to Smart STB (Linux & Android)

20

Financials & Operating Metrics

21

The growth momentum continues in Q3FY19

Key Performance Indicators

Vs Q3 FY18

Subscription revenue for Q3 FY19 at Rs 2,571 mn

21% increase in Q3 FY19 (2,571mn vs 2,118mn)

Operational expenses for Q3 FY19 at Rs 2,860 mn

Expenses Flat in Q3 FY19 (2,860 mn vs 2,873 mn)

Operating EBITDA Margin improved @ 24.5%

Q3 FY19 margin Up by 1.7x (24.5 % vs 14.8%)

SNL Subscription Collection Efficiency at 94% for Q3 FY19

Maintained Collection efficiency (94% vs 95% for Q3 FY18 )

Blended ARPU at Rs 88

~19% increase in ARPU

Operating EBITDA for Q3 FY19 at Rs 930 mn

1.9 x increase in Q3 FY19 EBITDA (930 mn vs 498 mn)

22

22

Q3 FY19 Robust Performance

# 1.9x Jump in Operating EBITDA

# 1.7x leap in Operating EBITDA Margins

2,161

24.5%

20.0%

992

930

498

FY18

FY19

Q3

9M

# 12% Jump in Total Revenue1

9,355

10,820

3,371

3,790

FY18

FY19

Q3

9M

14.8%

10.6%

FY18

FY19

Q3

9M

Q3FY19 Consolidated Revenues at Rs. 3,790 Mn

9M Operating EBITDA Margins expanded 1.9x

All Numbers in Rs. Mn unless mentioned other-wise. 1. Total Revenue excluding Activation

23

Q3 FY19 : Video Business Surging Ahead

# 21% Growth in Video Subscription (INR Mn)

# Customer base stable

5,873

7,268

11.7

11.8

11.6

2,118

2,571

FY18

FY19

Q3

9M

# Phase-wise ARPU (Rs.) Increase

124

100

142

103

67

51

Q3FY18

Q3FY19

Phase 1

Phase 2

Phase 3

Phase 4

Q1FY19

Q2FY19

Q3FY19

• 9M Subscription revenue grew 24%

83

68

• ARPU increased strongly by 19% YoY

• Phase 3&4 ARPUs (73% of subscriber base)

have increased 23% and 35% YoY

• SNL Subscription collection efficiency at 94%

All Numbers in Rs. Mn unless mentioned other-wise

24

Q3 FY19 : Broadband Business Stable performance

# ARPU has been relatively stable

# Average Speed per Customer is steady

606

576

568

27

27

27

DOCSIS

Q1FY19

Q2FY19

Q3FY19

Q1FY19

Q2FY19

Q3FY19

# Average Data Consumption continues to be high

102

118

108

Net Broadband base at 1.61 Lakhs

Blended Broadband ARPU was steady at Rs.460

~30% of the DOCSIS base converted to long-term lock-in plans

Q1FY19

Q2FY19

Q3FY19

Note: All metrics are for DOCSIS base unless otherwise stated

25

Thank You

Investor Relations, SITI Networks Limited +91-120-452-6754 Ankit.Saint@siti.esselgroup.com

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