Bajaj Consumer Care Limited
2,409words
3turns
0analyst exchanges
0executives
Key numbers — 40 extracted
INR 241.6
INR 143.3
INR 49.6
INR 43.0
59.3%
20.5%
17.8%
7.2%
680 bps
42.3%
29.7%
INR 261.4
Speaking time
1
1
1
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Opening remarks
THE EXECUTION
Exceeded Benchmarks Users clicked a photo to scan their hair. Instantly received a Hair Quality Index & personalised recommendation . Redirected to Bajaj Almond Drop• Hair Oil product page of Swiggy lnstamart
THE INNOVATION
LAunched the Hair Quality Index (HQl) an Al-powered filter using live weather APls to assess hair health based on local air quality. +35% mOA user, re11ched WHO ENGAGED MOST? 18-24 yr old• contributed to 50% of total deliverables, with maximum traction from mid-range Android devices +52% dkb over Uirget. whh a 1.1" CTR 66% e ngiigem • nt rat• vs 4 ~ lnd ustry 11verag• 12s th• HQI H ~ rl•nce @) 11ven1ge tim e ~ nt with CONVERSION FUNNEL WINS the "Try Now" Page @ 7% of the user base reached &) 80% clicked on the CTA (ii;;\ 90/o increment in ATC & \!.:JI 3% lift in purchase A tech-powered idea that captured young users, exceeded engagement benchmarks, and translated curiosity into tangible sales results. QQQ ~ ' ~ ~ Bo □OoO ..d; n.i\nll . :5.SM+ : 14.SM+ ; 66% . 9% 1:§ O • :5% UNIQUE USERS IMPRESSIONS • ENGAGEMENT INCREMENT IN ATC LIFT IN PURCHASE 11 Bajaj 100% Pure Coconut Oil Performance ▪ Bajaj 100% Pure Coconut Oil delivered low single digit growth in Q2 YoY ▪ Price hike executed as p
Note
Pursuant to equity shares buyback approved by Board of Directors of the Company on 24th July 2025, the Company bought back 64,34,482 equity shares representing 4.69% of pre buyback paid up capital. The buyback resulted into total cash outflow of ₹ 18,660.00 lakhs (excluding transaction costs). The Company funded the buyback from its retained earnings account. Capital redemption reserve of ₹ 64.34 lakhs representing the face value of equity shares bought back and extinguished has been created by transfer from general reserves of the Company. The buyback concluded on 3rd October, 2025 being the date of extinguishment of equity shares bought back. 25 THANK YOU bajaj coNsuMER cARE
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