VIP Clothing Limited has informed the Exchange regarding Investor Presentation; Investor Presentation �� Q3 �� F.Y. 2018-19
February 07, 2019
To,
To,
A ( viP) V
The Listing Department, BSELimited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001.
The Listing Department National Stock Exchange of India Limited Exchange Plaza, Plot No. C/1, G Block, Bandra-Kurla Complex Bandra (East), Mumbai-400 051.
Scrip Code : 532613
Trading Symbol: VIPCLOTHNG
Subject:
Investor Presentation - Q3 - F.Y. 2018-19.
Dear Sir/ Madam,
Pursuant to Regulation 30 and any other applicable regulations of SEBI (Listing Obligations a.nd Disclosure Requirements) Regulations, 2015 please find enclosed Investor Presentation for Q3 F.Y. 2018-19, the same has been uploaded on the website of the Company WWW. vipdothing.in.
Requested you to kindly take the same on your record and disseminate the same on your website for the information of the public at large.
Thanking you
Yours faithfully, For VIP Clothing Limited (Formerly known as Maxwell Industries Limited)
eJ ~ ~~"~~,-
Chief Financial Officer & Company Secretary Encl : As above.
VIP ClothingLtd. (Formerly known as Mu well lndustrle, ltd.)
Roalstered Office: C-6, Street No. 22. MIDC, Andheri (E), Mumbai - 400 093. India CIN: LIS101MH1991PLC059804
/
T· +91 (22) 28257624 /27133 1) F: +9 1 (22) 28371023 Export Div. T· +<II (22) 28256788
F·+QJ(22)2837102~
Investor Presentation February 2019
1
Safe Harbor
This presentation and the accompanying slides (the “Presentation”), which have been prepared by VIP Clothing Limited. (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.
This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.
This presentation contains certain forward looking statements concerning the Company’s future business prospects and business profitability, which are subject to a number of risks and uncertainties and the actual results could materially differ from those in such forward looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, competition (both domestic and international), economic growth in India and abroad, ability to attract and retain highly skilled professionals, time and cost over runs on contracts, our ability to manage our international operations, government policies and actions regulations, interest and other fiscal costs generally prevailing in the economy. The Company does not undertake to make any announcement in case any of these forward looking statements become materially incorrect in future or update any forward looking statements made from time to time by or on behalf of the Company.
2
Table of Contents
Q3 & 9Months FY19 Financials
Company Overview
Key Strengths
Business Strategy
Industry Overview
Financials Highlights
04 07 23 25 27 30
Q3 & 9Months FY19 Financial Highlights
Q3 & 9Months FY19 Financials
Particulars Revenue from operations Gross Profit GP Margin (%) EBDITA EBDITA Margin (%) Other Income Depreciation and amortization expense Finance costs PBT before Exceptional Item PBT Margin(%) Exceptional items Profit / (Loss) from continuing operations Profit / (Loss) from discontinuing operations
Q3 FY 19
Q2 FY19
Q3 FY 18
9M FY19
9M FY 18
FY 18
₹ millions
495.5 201.9 40.7% 18 3.6% 0.5 8.3 22.6 (12.4) -2.5% 0.0 (11.4) 0.0
466.9 200.1 42.9% (17) -3.7% 11.6 8.3 21.9 (36.1) -7.7% 0.0 (34.8) -
463.1 209.0 45.1% 33 7.1% 1.5 8.3 31.5 (5.3) -1.2% (3.5) (8.3) (0.3)
1,672.3 678.1 40.5% 29 1.7% 14.2 25.0 65.7 (47.9) -2.9% 0.0 (45.2) -
1,667.3 704.3 42.2% 102 6.1% 9.2 25.3 89.9 (4.0) -0.2% (3.5) (5.3) (0.4)
2,223.8 940.4 42.3% 105 4.7% 12.8 33.5 109.3 (25.1) -1.1% (0.2) (29.9) (0.9)
Profit / (Loss) for the year (Total)
(11.4)
(34.82)
(8.6)
(45.2)
(5.7)
(30.7)
5
Balance Sheet as per Ind AS
Particulars EQUITY AND LIABILITIES Equity Equity Share capital Other equity Non-current liabilities Financial liabilities Borrowings Other financial liabilities Provisions Deferred tax liabilities (net) Current liabilities Financial liabilities Borrowings Trade payables Other financial liabilities(other than specified above) Provisions Other current liabilities
H1FY19
₹ million FY18
165 1,758
165 1,782
3 56 8 539
824 204
25 43 2
3 53 9 540
798 241
21 21 3
TOTAL - EQUITY AND LIABILITIES
3,627
3,636
Particulars ASSETS Non-current assets Property, plant and equipment Intangible assets Financial assets Investments Others Other non-current assets Current assets Inventories Financial assets Trade receivables Cash and cash equivalents Bank balances other than above
Loans
Other Current Tax Assets (Net) Other current assets TOTAL - ASSETS
H1FY19
₹ million FY18
399 1,248
410 1,251
0 12 4
0 12 4
1,121
1,135
648 1 55
4
0 1 134 3,627
652 0 51
2
0 1 118 3,636
6
Company Overview
7
Company Overview
01
VIP Clothing Limited was incorporated in the year 1991 to satiate the discerning taste of Indian Consumer.
02 Engaged in Business of
Manufacturing and selling innerwear, the Company went Public in year 1993.
03
VIP has in-house manufacturing facility located in Gujarat and Tamil Nadu. Accredited with TUV- ISO 9000 certificate that reflects its emphasis on Quality Management System, designing, manufacturing and delivery.
One of India’s leading intimate apparel company providing intimate wear to consumers across various segments under different brands. VIP enrich and expand fashion quotient in multiple trends and style from inner comfort to fashionable garments
04
The Company possesses one of the widest and largest sales and distribution network for innerwear products
05
The Company focus is to become an International Symbol of Excellence through continuous customer satisfaction, innovation, manpower development, productivity improvement, quality improvement, cost reduction and time management
06
8
Sales & Distribution
Sales Mix
Network
85 %
12%
3%
01
03
02
VIP has Pan India Presence with largest distribution network
Distributors & Wholesalers - 330 Retailers – 35,000 Sales & Marketing Professionals - 221
Brand Outlets – 2 Warehouses – 2
The globe is our canvas today. We enjoy long- standing relationships with our customers. We enjoy leadership position in our chosen geographies. Leveraging years of experience, we have developed a keen perception of the markets we operate in. Consequently our varied product profile has always been bolstered by unique strategies that go a long way in forging an indelible market presence.
9
Significant Milestone
Sale of the processing house situated at SIPCOT, Perun durai, Tamil Nadu.
2016
Change of Company’s Maxwell Clothing Limited
Industries
name from Limited to VIP
2014
Sale of in-operative division situated at MIDC, Navi Mumbai
2011
Sale of spinning division situated at Kollapalur, Tamil Nadu
Equity Shares were listed on NSE
2007
Golden Scale Trophy by CMAI- The brand of the year for men's innerwear
2005
Equity Shares were listed on BSE Limited
1991
Incorporated as a Private Limited Company
Right Issue of ~ ₹ 430 million to augment the working capital base of the Company
2017
Sale of Factory Land and Building situated at Daman
License agreement for manufacturing, marketing, distribution and sale of Eminence Brand products
2015
Awarded the Brand Leadership for Marketing Excellence by Indira Group of Institutes, Pune
2012
Delisting of the Equity Shares from the OTC Exchange of India
2008
Investment of ~ ₹ 451 millions by Reliance Capital Partners
2006
IPO of our Company. First Company to get listed OTCEI
1993
10
Infrastructure
Manufacturing Facility Umbergaon, Gujarat
Location
Products Manufactured
Facility details
Umbergaon, Unit)
GIDC Gujarat (Garmenting
Briefs, Vests, Trunks for Men & Juniors & ladies Panties, BRA
Garmenting unit; with fabric inspection, cutting, stitching, inspection & packing facilities
ironing,
Capacity
1,60,000 boxes per month
Manufacturing Facility - Thingalur, Tamilnadu
Location
Thingalur, Tamilnadu (Garmenting Unit)
Products Manufactured
Facility details
Briefs, Vests, Trunks for Men & Juniors & ladies Panties, BRA
Garmenting unit; with fabric inspection, cutting, stitching, inspection & packing facilities
ironing,
Capacity
2,20,000 boxes per month
11
Factory - Facilities
12
Product & Brand Portfolio
VEST VIP Bonus Premium; Bonus Classic; Bonus Knitshrunk; Nawab; Supreme; Bonus Fab; Bonus Junior; Pro Frenchie Elite; Oxy; Square Leader Basic; Stripe; Royal
BRIEFS VIP Spector; Signor; Gold; Champ; Alpha; Apex; Designer, Regal Frenchie Eurofit; Pro; Envy, Casual Leader Comfort; Latino; Milano; Prime
Trunk VIP Advanta; Ultima; Unique; Punch Print; Punch Plain; Pic Pocket; Sigma; Boxer, Regal Frenchie Pixel; Beat; Neo, casual Leader Pocket; Fine; Delux; Super
R A E W R E N N
I
Boxer VIP Freakout
T- Shirt VIP Pulse Frenchie Crew
R A E W R E T U O
Socks Frenchie
Muscle tee VIP Blaze
Track Pants VIP Trek Frenchie Jogger
Bermuda VIP Player Frenchie Relax
13
Product & Brand Portfolio
Fundamental Bra Feelings Criss-cross; Dew; Charm; Cheer- up; Breeze; Pep; Snow; Nursing Bra; Feelings New mom
R A E W R E N N
I
Camisole Feelings Princess; Elegance, Innocence; Poise; Cute; Shine; Smile
T-Shirt Bra Feelings Beam; Trendy; Glitz; Elle; Cosmo; Ornate Verve; Curve; Flair; Glam; Sparkle
Sports Bra Feelings Ease; Savvy; Rhythm, Evolve; Active; Vital; Edge; Zeal;
Panties Feelings Intimate; Dreamz; Moodz; Passion; Flora; Expression; Ultrasoft; Shy; Amelie Leader Sapney
Track Pants Feelings
R A E W R E T U O
Capri Feelings
T-shirts Feelings
Leggings Feelings
Night Suits Feelings
14
Brand and Advertising
Category Presence
Super Premium Segment
Premium Segment
Middle Segment
Mass Segment
Unorganized Segment
15
Brand and Advertising
• Contemporary Classic’ brand catering to sober tastes. • Draw on the 40+years heritage of claiming ‘authority’ on underwear
making.
• Advertised through mass media like TV & Print and high impact hoardings • Use of International Models in order to be distinct from others.
• Young edgy fashion’ brand meant for the fashion conscious. • Draw on the edgy imagery of the brand earlier & make it relevant for the
times.
• Advertised through mass media like TV & Print, high impact media hoardings and also extensive use of Digital media for youth connect. Use of International Models.
• Positioned as ‘Real Contemporary’ brand meant for the modern woman’s
need of ‘everyday essentials.
• Will have modern contemporary classics. • Advertised through mass media like Print / Magazines and rely on ‘sampling’ for inducing product trials and also extensive use of Digital media for youth connect & product range discovery.
16
Presence in format Stores
Large Format store tie -ups
E-commerce Tie -ups
17
Presence in format Stores
18
18
Key Awards and Achievements
Brand ‘VIP Frenchie’ as Power Brand of the year 2012.
“SUPERBRANDS” –The Economic Times – February 17th, 2012
“BRAND LEADERSHIP AWARD” for pioneering work in innerwear segment in India.
Golden Scale Trophy ( 2007- 2008 ) - The Brand of the year Men's Inner Wear By CMAI
Apex Award 2007 - " The Brand of the year -Women’s Inner wear " by CMAI
Apex Awards – 2006 : The Brand of the year - Men's Inner Wear By CMAI
19
The Board
Mr. Sunil J. Pathare, Chairman & Managing Director
Mr. Sunil J. Pathare, aged 46 years, is the Promoter and the Chairman & Managing Director of our Company.
He holds a Bachelor's degree in Commerce.
He looks after the overall management of the Company.
He has been awarded the “Entrepreneurship Excellence Award” by the Small and Medium Business Development Chamber
of India in 2007, Indira Group of Institutes award for Marketing excellence in March, 2012, Inside Fashion Brand Award (VIP)
for excellence in Retail.
Mr. Kapil J. Pathare, Whole Time Director
Mr. Kapil J. Pathare, aged 38 years, is the Promoter and the Whole time Director of our Company.
He holds a Bachelor's degree in Commerce and Masters in Business Administration (Entrepreneurship and
Family Business).
He looks after the overall production activities of the Company.
Mr. Robin Banerjee, Independent Director
Mr. Robin Banerjee, aged 62 years, is the Non- Executive Independent Director of our Company.
He holds degree of Chartered Accountant , Cost Accountant and Company Secretary.
He has over 35 years of professional experience in finance and corporate management, including strategic
planning, mergers and acquisitions, corporate finance and strategic business development.
20
The Board
Mr. Gopal Sehjpal, Independent Director
Mr. Gopal Sehjpal aged 73 years, is the Non- Executive Independent Director of our Company.
He holds a Master's Degree in Arts (Philosophy) and a Post Graduate Diploma in Personnel Management.
He is also a member of the Institute of Management Consultants of India and a Life Member with the Bombay
Management Association, Indian Institute of Quality Management and Consultancy Development Centre (Ministry
of Science and Technology, Government of India).
Mr. Chetan Sheth, Independent Director
Mr. Chetan Sheth, aged 54 years, is the Non- Executive Independent Director of our Company.
He holds a Diploma in Production Engineering, awarded by the Board of Technical Examinations on behalf of the
Government of Maharashtra on May 22, 1987 and has over 26 years of professional experience in the
manufacturing engineering and corporate management.
Mrs. Meher Castelino, Independent Director
Mrs. Meher Bruno Castelino aged 73 years, is the Non- Executive Independent Director of our Company.
She has been associated with the Company since 2015.
She has headed the designing departments of export as well as local fashion houses.
She is the official writer for Lakmé Fashion Week since 2006 reporting all over the globe.
She has appeared in over 2000 live fashion shows around the globe, many of which were conceived and directed by her.
21
Management Team
Mr. Ashish Mandaliya CFO & Company Secretary
Mr. Mandaliya holds the degree of Chartered Accountant, Company Secretary and LLB.
He has an experience of more than 15 years in the field of finance and secretarial compliances.
Mr. Devendra Vyas Chief finance Controller
Mr. Vyas is a Chartered Accountant and holds a degree of Master’s in Business Administration
He has an experience of more than 17 years in variant industries
He has extensive experience in Costing, Accounting, MIS, Internal & Statutory Audit and Taxation
22
Key Strengths
Key Strength
01
02
03
04
05
06
07
08
Brand Recall
Distribution Network
Brand recall value amongst the customer. VIP caters to the aspirational needs of average Indian.
VIP has a large distribution network catering to various geographies domestically as well as overseas.
Experience Team
Experienced Promoters & Professional Management Team Leading its way to higher peaks.
Eye on Quality
VIP fabric quality, styling and packaging has made its consumers feel their graduation to a superior lifestyle.
Product Portfolio
VIP Leader is a reflection of company's commitment to provide practical and well designed products at most reasonable prices. Strong brands across price and customer segments
Infrastructure
State of Art Manufacturing Facilities at Thingalur and Umbergaon
Workmen
Positioning
Pool of over 2,500 skilled and unskilled workmen to cater to the product demands while maintaining quality standards
The brand comfortable. check of all products.
is
and Internationally accepted Quality, Stringent Quality
positioned
affordable
be
to
24
Business Strategy
Capitalize on Growing Market Opportunities
01
02
03
Focus on Product Design
Expand Product Portfolio
Improving sales network
Focus on product design and development to cater to ever evolving fashion trends with stress on quality and packaging.
Capitalize on the Brand Recall by enhancing our product offering in various segments.
Augmenting the sales force and distribution network to enhance our product reach and availability
04
Enhance Brand Visibility
05
Smart Sales Tracking
Promotion through intelligent Marketing & Advertising . Advertisement focussed towards creating a pull for our products
Enhancing our digital footprints to track our sales force performance on real time basis.
06
Focus on Product Availability
Focus on - On Time In Full Supply. This will help us to better utilise our manufacturing capacities, improve product availability and better our inventory turnover.
26
Industry Overview
Innerwear Segment Overview
Overview
Among the core apparel categories, innerwear appears to be a potential growth
category across all segments
The Indian apparel sector is expected to grow from ₹ 1,709 billion in 2010 to ₹
4,700 billion by 2020E, representing a CAGR of 10.6%.
Of this, the innerwear market currently valued at ₹ 14,339 crore (in 2011) is expected to grow to ₹43,721 crore by 2020E, growing at a CAGR of 13.2%, outpacing the growth of the overall apparel market.
Also, the women’s segment that has historically been smaller in size compared to the men’s segment is expected to grow at a faster pace (CAGR of 15% over 2010-2020E as compared to 10% CAGR in the men’s segment). The women’s innerwear segment is likely to touch ₹30,000 crore from the current ₹8,500 crore. On the other hand, the men’s innerwear segment is likely to grow from ₹5,800 crore in 2010 to Improving Indian demographics and increased preference for proper fits, sizes, etc. lend credence to the growth of organised players in the Indian innerwear market
₹13,700 crore in 2020E.
INDIAN INNERWEAR MARKET
50000
40000
30000
20000
10000
0
Growing at a CAGR of 13.2%
0 5 2 1 1
8 9 6 2 1
9 3 3 4 1
8 2 4 3 2
1 2 7 3 4
India’s Growing apparel Market
5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0
0 1 0 1
0 4 5 1
9 0 7 1
9 8 8 2
0 0 7 4
2005
2009
2010
2015
2020 E
Organised & Unorganised Market
120%
100%
80%
60%
40%
20%
0%
87%
86%
84%
13%
2005
14%
2009
16%
2010
75%
25%
60%
40%
2015
2020 E
2009
2010
2011
2015
2020 E
Organised
Unorganised
Source: ICICIdirect.com Research
28
Industry Overview
The Men’s Innerwear Market
The men’s innerwear market, in India, is increasing its base size at
a promising rate.
the men’s innerwear segment is likely to grow from ₹ 4,790 crore
in 2009 to ₹ 13,666 crore in 2020E.
On the basis of product pricing, this market is further subdivided into super premium, premium, medium, and economy segments. The economy segment contributes around 55% to the market, while the mid-price segment makes up 36%, the remaining 14% comes from premium and super premium segments. In these segments, the consumer seeks higher fashion orientation and higher comfort, as well as a strong brand name.
The Women’s Innerwear Market With growing consumption and shift from low-end to high-end products, the women’s innerwear segment is set to outpace the men’s innerwear segment expects the women’s innerwear segment to grow from 6,460 crore in 2009 to 30,054 crore in 2020E.
When it comes to price-wise segmentation,
the women’s innerwear market is dominated by products of mid-price and economy segment. These segments together contribute 80% of the market, while the remaining 20% comes from the premium and super premium segments. Like men’s innerwear, the mid- price and premium segments are expected to grow more rapidly within women’s innerwear categories.
35000
30000
25000
20000
15000
10000
5000
0
Women’s segment set to outpace Men’s segment
0 9 7 4
0 6 4 6
9 6 2 5
9 2 4 7
6 9 7 5
3 4 5 8
2 4 9 4 1
6 8 4 8
6 6 6 3 1
4 5 0 0 3
2009
2010
2011
2015
2020 E
Men's Women's
Source: ICICIdirect.com Research
29
Financial Highlights
Financial Highlights - Profit & Loss Accounts
Particulars Revenue from operations Gross Profit GP Margin (%) EBDITA EBDITA Margin (%) Other Income Depreciation and amortization expense Finance costs PBT before Exceptional Item PBT Margin(%) Exceptional items Profit / (Loss) from continuing operations Profit / (Loss) from discontinuing operations
Profit / (Loss) for the year
Other Comprehensive Income Total Comprehensive Income for the period
FY 18
₹ millions
FY 17
2,224 940 42% 105 5% 13 34 109 (25) -1% (0) (30) (1)
(31)
0 (30)
2,315 906 39% 155 7% 12 34 122 11 0% (72) (57) (16)
(74)
(1) (75)
As per Ind AS
31
Financial Highlights - Balance Sheet
Particulars EQUITY AND LIABILITIES Equity Equity Share capital Other Equity Non-Current liabilities Financial Liabilities
Borrowings Other Financial Liabilities
Provisions Deferred Tax Liabilities (Net) Current liabilities Financial Liabilities
Borrowings Trade payables Other Financial Liabilities
Provisions Other current liabilities
FY 2018
₹ million FY 2017
165 1,781
132 1,430
3 55 9 540
798 241 19 21 3
4 50 6 543
942 227 47 19 9
Total Equity & Liabilities
3,636
3,410
As per Ind AS
Particulars ASSETS Non-current assets Property Plant & Equipment Intangible Assets Financial Assets Investments Others
Other Non Core Assets Current Assets Inventories Financial Assets
FY 2018
₹ million FY 2017
410 1,250
456 1,255
0 12 4
0 12 4
1,135
1,033
Trade Receivables Cash and cash equivalents Bank Balance other than above Loans Others
Current Tax Assets (Net) Other Current Assets Total Assets
652 0 51 2 0 1 118 3,636
529 0 40 2 0 13 66 3,410
32
Key Operating Metrics
Debt Equity Ratio
Inventory holding Days
0.70
0.60
0.50
0.40
0.30
0.20
0.10
0.00
120
100
80
60
40
20
-
0.61
0.41
190
180
170
160
150
188
163
FY 2018
FY 2017
FY 2018
FY 2017
Debtor Days
Creditor Days
108
83
41 40 39 38 37 36 35 34 33
40
36
FY 2018
FY 2017
FY 2018
FY 2017
33
For further information, please contact
COMPANY:
INVESTOR RELATIONS ADVISORS:
VIP Clothing Limited CIN: L18101MH1991PLC059804 Mr. Ashish Mandaliya (CFO & Company Secretary) Tel: +91 -22 - 40209000 Email: investor.relations@viporg.com
Marathon Capital Advisory Private Limited CIN: U67190MH2003PTC143425 Mr. Amit Porwal Tel : +91-22-40030610 Email : vip.ir@marathoncapital.in