TANLANSE23 January 2024

Tanla Platforms Limited has informed the Exchange about Investor Presentation

Tanla Platforms Limited

Tanla Platforms Limited (Formerly known as Tanla Solutions Limited) Tanla Technology Center Hi-tech city Road, Madhapur, Hyderabad, India - 500081 CIN: L72200TG1995PLC021262

T: +91-40-40099999 info@tanla.com www.tanla.com

National Stock Exchange of India Ltd. “Exchange Plaza” Bandra-Kurla Complex, Bandra (East), Mumbai - 400 051 Symbol: TANLA

Date: January 23, 2024

To, BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001 Scrip Code: 532790

Dear Madam/Sir,

Sub: Investor Update for the quarter and nine months ended December 31, 2023.

With reference to the above cited subject, we are enclosing herewith the Investor Update for the quarter and nine months ended December 31, 2023.

Request you to take the same on record and oblige.

Thanking you

Yours faithfully, For Tanla Platforms Limited

Seshanuradha Chava General Counsel and Company Secretary ACS-15519

Investor Update

Q3 FY24

23 January 2024

CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission is strictly prohibited

Safe Harbor and Other Information

The CPaaS business is evolving at a fast pace in India with very little information available in the public domain on the overall market. The financial community has always sought a response on the total market size, key drivers of the industry and the competitive landscape in this space. In order to provide more transparency and to help understand our business better, we are providing indicative data around the market size and our relative share (assuming the indicative data). This indicative data has been arrived at basis our detailed internal analysis. This is being done with an intent to provide an indicative picture of the industry and address queries about the CPaaS space. This must not be seen as a positioning statement of the company, and one should not rely on the company’s disclosure for their assessment of the market size or the relevant share of any participants in the market.

This presentation contains statements that include information concerning our possible or assumed strategy, future operations, financing plans, operating model, financial position, future revenues, projected costs, competitive position, industry environment, potential growth opportunities, potential market opportunities, plans and objectives of management, as well as assumptions relating to the foregoing that involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking in nature. Such statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. In some cases, although not all forward‐looking statements contain these identifying words, you can identify forward-looking statements by terminology such as “expect,” “anticipate,” “should,” “believe,” “hope,” “target,” “project,” “plan,” “PROPOSED,” “goals,” “estimate,” “potential,” “predict,” “may,” “will,” “might,” “could,” “intend,” “shall,” and variations of these terms or the negative of these terms and similar or derivate expressions. The forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements, expressed or implied by the forward- looking statements. It is advisable not to place excessive reliance on any of the forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Additionally, these forward-looking statements, involve risk, uncertainties and assumptions based on information available to us as of 18/01/24, including those related to the continued impacts of COVID-19 on our business, future financial performance and global economic conditions. Many of these assumptions relate to matters that are beyond our control and changing rapidly, including, but not limited to, the timeframes for and severity of social distancing and other mitigation requirements, the timing of headwinds from COVID-19, the availability of vaccinations, the continued impact of COVID-19 on new or existing customers, business decisions and the length of our sales cycles, renewal timing or billings terms, particularly for customers in certain industries highly affected by COVID-19.

If the risks or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially from those expressed or implied by such forward-looking statements. We assume no obligation and do not intend to update these forward-looking statements or to conform these statements to actual results or to changes in our expectations, except as required by law.

This presentation contains statistical data, estimates and forecasts that are based on independent industry publications or other publicly available information wherever possible, as well as other information based on our internal sources. This information involves many assumptions and limitations, and you are cautioned not to place excessive weightage to these estimates. We have not independently verified the accuracy or completeness of the data contained in these industry publications and other publicly available information, wherever referred. Certain statements that might or might not be forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation. Accordingly, we make no representations as to the accuracy or completeness of that data nor do we undertake to update such data after the date of this presentation.

By receiving this presentation you acknowledge that you will be solely responsible for your own assessment of the market and our market position and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of our business. Any logos or trademarks other than Tanla, Karix, ValueFirst, Gamooga, Trubloq & Wisely included herein are the property of the owners thereof and are used for reference purposes only.

Q3 FY24 Results: Snapshot

Revenue

Gross Profit

EBITDA

FCF

₹10,026 Mn 15.3% Growth

₹2,699 Mn 24.5% Growth

₹1,928 Mn 19.2% Margin

₹640 Mn 46% of PAT

PAT ₹1,401 Mn

14.0% Margin

EPS ₹10.42 21.5% Growth

Cash ₹6,162 Mn

Increased by ₹712 Mn QoQ

We have had a remarkable journey over last 5 years

Detailed ahead in appendix

A. We lead with purpose

B. We are a tech innovator

C. Our customers love us

D. We are a talent magnet

 We’re shaping the world of trusted digital experiences to empower consumers and enable companies

 We touch 1 Bn lives daily

— Delivered OTP messages to enable 100 Cr + vaccinations

— Facilitated outreach to ~9 Cr farm families

 Our focus is no scam, no spam, yes security & yes privacy

 Our strategy has ESG at the heart of all our operations

 Greenfield innovations leveraging cutting edge technology like NLP, CNN, deep learning, Web of

trust, etc.

 Global leader in blockchain, AI/ML led spam and scam prevention etc. with 4+ patents

 We have undisputed market leadership in India (35% CPaaS market share)

 Top player of choice for 2000+ enterprises in India



International presence across 4 regions – North America, Europe, SEA & Middle East – serving marquee tech giants and large Indian enterprises

 We have a 300+ strong pool of world class talent across product and technology talent; which we

continue to cultivate leveraging Tanla Academy

 Focused recruitment from leading universities and marquee SaaS companies of India and beyond.

E. We have a great financial track record

 We’ve continued to deliver over the last 5 years

— 4x Revenue growth – at ₹ 33,546 Mn — 9x EBITDA growth – at ₹ 5,879 Mn — 23x PAT – at ₹ 4,476 Mn

We lead with purpose!

Our purpose

ESG at the heart of all our operations

T= EC2

“Shaping the world of trusted digital experiences to empower consumers and enable companies”

All our focus is securing the digital citizens of India and beyond:

No Scam, No Spam, Yes Security, Yes Privacy

We are environment friendly

We empower our customers, partners, employees & society

Our platform of platforms stand for governance and trust

• Achieve Net Carbon Neutrality by 2025

• LEED gold certification for our new office is in progress

• Upskilled 50% of

platform workforce in last 1 year

• Positively impacted 1,542 lives through various CSR initiatives

• Developed Trubloq - World's

largest blockchain platform to prevent spam, trusted by 50K+ enterprises

•

Improved voluntary disclosures. Released first tax transparency report and sustainability report.

We have secured a score of 68 in the S&P Globe ESG score, up from 32 in the previous year

Awards & recognition

Delivered OTP messages to enable 100 Cr + vaccinations

Facilitated outreach to ~9 Cr farm families

Global HR Excellence Award 2022

Recognized as Visionary in CPaaS Magic Quadrant-2023

Awarded Growth Partner of the year

Won in the Enterprise Communication category

Today, Tanla focuses on two synergistic businesses - Digital Platforms & Enterprise Communications

Predictable growth 20%+ growth in gross profit for 14 consecutive quarters

Deeply embedded NRR of 125%

Monetizable at scale 100% of revenue from SaaS business models

Digital Platforms (Innovation Engine)

Enterprise Communications (Scale with enterprise)

Innovation at scale

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Undisputed market leadership ~45% SMS market share in India

E2E omnichannel presence SMS, Voice, OTT (WhatsApp, TrueCaller), other advanced messaging channels, chatbot etc.

Agility & rapid customer service 10k+ APIs deployed across enterprises to enable full suite of omni-channel communication

A. Business Highlights

Expanding customer relationships

Count of customers

335 customers contributing > ₹ 10 Mn annual revenue, number of customers up by 6% YoY

315

236

335

254

1. Customer segments are arrived at on a quarterly annualized basis (quarter revenue multiplied by four) 2. Customer segments on YoY basis are not comparable since ValueFirst was one of the large customers before the acquisition.

Q2 FY24

Q3 FY24

>₹500 Mn

>₹100 Mn- < ₹500 Mn

>₹10 Mn-<₹100 Mn

Customer segments

Revenue from customers (₹ Million)

Product penetration at 2.11 in Q3 on a larger customer base, driven by growing adoption of WhatsApp and other newer channels

9,637

4,475

3,294

1,868

9,664

3,889

3,724

2,051

Q2 FY24

Q3 FY24

>₹500 Mn

>₹100 Mn- < ₹500 Mn

>₹10 Mn-<₹100 Mn

Customer concentration

out of 20 customers of last quarter continue to be in Top 20, 17 remain in Top 30

47%

4,714

Q2 FY24

Revenue from top 20 customers (₹ Million)

42%

4,239

Q3 FY24

Winning new logos

35%

New customers added on WA

Revenue from new customers (₹ Million)

Count of customers

1.New customers include every unique contracting entity added during the year

210

322

9M FY23

300

773

9M FY24

Serving enterprise needs | Impact case studies

Customer

Use Case

Impact

Top consumer electronics retailer

Consumer conversations on loyalty-based programs and driving awareness on promotional events

30% higher repeat rates on engagement programs for coupons

34x revenue boost with 14.5% coupon redemption rate

Pioneering quick- commerce player

Dynamic customer experience on customer channels

Leading B2B seller of consumer goods

Enhancing lead generation and boosting customer engagement

9M users with read rates of 65%, ~36% engagement rates

600% uptake on promos via WhatsApp vs 250% on other channels

38% dormant user reactivation

40% higher engagement vs cold calling

Lower operational costs and manpower needs

B. Financial Highlights

Revenue growth led by ValueFirst acquisition

Revenue grew by 15% YoY

Organic revenue grew by 5% YoY

Digital platforms grew by 22% YoY

(2%)

8,696

8,335

14%

9,111

19%

10,086

15%

10,026

h t w o r g Y - o - Y

) n o

i l l i

M ₹ (

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Digital Platform & Enterprise Communications revenue growth

YoY growth

Digital Platform

Enterprise Communications

22%

958

15%

9,068

782

7,914

) n o

i l l i

M ₹ (

Q3 FY23

Q3 FY24

Q3 FY23

Q3 FY24

Gross profit profile

Gross profit grew by 24% on YoY basis. Gross profit % increased by 199 bps to 26.9%

% n g r a M

24.9

27.5

26.5

27.4

26.9

Digital Platform gross profit grew by 24% YoY driven by Wisely- OTT

Enterprise communications gross profit grew by 24% YoY, led by WhatsApp

) n o

i l l i

M ₹ (

2,168

2,289

2,413

2,762

2,699

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Gross margin profile

A Increase in gross

margin by 199 bps YoY, decreased by 46 bps QoQ

B Digital Platform gross margin contribution to total at 35%

Enterprise communications gross margin at 19.5% in Q3

Overall margin

Platform business

25%

27%

26%

27%

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

96% 96% 97%

98%

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Contribution by platform

18% 20% 19%

20%

19%

35%

34%

35%

34%

35%

Enterprise business

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Efficiency metrics

EBITDA to Gross profit conversion improved by 163 bps at 71% in Q3, on back of increase in absolute gross profit

On a sequential basis, there was an increase in sales and marketing expenses which was offset by reduction in overheads and forex gains

) n o

i l l i

M ₹ (

71%

2,699

1,928

70%

2,168

1,513

Q3 FY23

Q3 FY24

EBITDA

Gross Profit

EBITDA to Gross Profit conversion

EBIT profile

EBIT %

) n o

i l l i

M ₹ (

Digital Platform

Enterprise Communication

73.2%

11.0%

934

1,765

701

993

EBIT

Gross Profit

EBIT

Gross Profit

Operating income

EBITDA margin was at 19.2% in Q3, up 183 bps YoY (seq drop by 28 bps)

Amortization on intangible assets due to acquisition was at ₹28 Mn

EBITDA

1,513

1,661

1,822

1,968

1,928

) n o

i l l i

M ₹ (

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

EBIT

1,392

1,515

1,658

1,742

1,694

) n o

i l l i

M ₹ (

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Strong cash flow generation

DSO up by 2 days to 77 in Q3. Capital expenditure for the quarter was at ₹ 442 Mn mainly spent towards our platforms

Tax payouts remain consistent

) n o

i l l i

M ₹ (

1,472

1,310

869

640

(867)

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Net income and EPS

Profit after tax grew by 20% YoY

PAT

1,165

1,202

1,353

1,426

1,401

) n o

i l l i

M ₹ (

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Effective tax rate for Q3 at 19%

EPS

EPS grew by 21.5% YoY, led by profit expansion and benefited by buyback

) ₹ (

8.58

8.88

10.07

10.60

10.42

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

Return on capital employed

51%

excluding CCE as against 74% last year

34%

31%

38%

35%

Q3 FY23

Q4 FY23

Q1 FY24

Q2 FY24

Q3 FY24

ROCE- Return on capital employed; CCE- Cash & cash equivalents

Strong balance sheet

₹18,904 Mn

₹6,162 Mn

51%

Strong Equity and Reserves

Cash & cash equivalents

ROCE (excluding cash & cash equivalents)

Debt Free

Appendix I – Detailed FS

Profit & Loss Q3 FY24

In ₹ Million, unless otherwise stated

Q3 FY24

Q3 FY23

∆ %

Revenue from operations

Cost of services

Gross profit

Operating expenses

EBITDA

Depreciation & amortization

EBIT

Finance cost

Other income

Profit before taxes

Tax expense (including deferred tax)

Profit after tax

Earning per share

Weighted average shares outstanding

10,026

(7,327)

2,699

(771)

1,928

(234)

1,694

(17)

1,728

(327)

1,401

10.42

134

8,696

(6,528)

2,168

(655)

1,513

(122)

1,391

(2)

1,450

(285)

1,165

8.58

136

704

(16)

Q2 FY24

10,086

(7,324)

2,762

(794)

1,968

(226)

1,742

(18)

1,787

(362)

1,425

10.60

134

Unaudited Balance Sheet Dec 31, 2023

In ₹ Millions, unless otherwise stated

ASSETS

Non-current assets

Property, plant and equipment

Platforms

Customer Relationships

Tradename

Technology & Software

Non-Compete

Intangible assets underdevelopment

Goodwill

Right-of-use-lease assets

Capital work in progress

Financial assets

Deferred tax assets (net)

Other non-current assets

Total non-current assets

Trade receivables

Cash and bank balances

Other Financial assets

Other current assets

Total current assets

TOTAL ASSETS

Dec 31, 2023

Mar 31,

2023

In ₹ crores, unless otherwise stated

Dec 31, 2023

Mar 31,

2023

2,122

722

388

290

971

2,639

665

135

283

414

838

9,529

9,191

6,162

5,445

487

21,285

30,814

EQUITY AND LIABILITIES

Equity share capital

Other equity

Total equity

1,659

874

133

Financial liabilities

566

1,346

797

149

363

786

6,777

5,700

7,116

4,203

330

17,348

24,126

Lease liabilities

Other financial liabilities

Provisions

Other non-current liabilities

Total Non-current Liabilities

Current liabilities

Trade payables

Lease liabilities

Other financial liabilities

Other current liabilities

Short term provisions

Liabilities for current tax (net)

Total Current liabilities

TOTAL EQUITY AND LIABILITIES

134

18,770

18,904

602

636

7,178

148

3,525

293

11,274

30,814

134

15,041

15,175

732

764

5,386

2,443

203

8,187

24,126

Condensed Cash flow

In ₹ Millions, unless otherwise stated

Q3 FY24

Q2 FY24

Cash flow before changes in working capital

Changes in working capital

Cash generated from operations

Taxes

Cash flow from operating activities

Net investments in tangible and intangible assets

Interest and other income

Investment in subsidiary

Cash flow from investing activitiess

Borrowings

Dividend paid

Interest paid on lease liabilities

Cash flow from financing activities

Cash flow for the period

Cash and cash equivalents at the beginning of period

Forex Fluctuations

Cash Acquired on ValueFirst Acquisition

Cash and cash equivalents closing balance

1,945

(677)

1,268

(186)

1,082

(442)

(398)

(3)

681

5,451

6,162

2,055

(161)

1,894

(291)

1,603

(292)

(3,737)

(3,981)

(33)

(538)

(90)

(661)

(3,039)

8,039

(55)

506

5,451

Free cash flow

In ₹ Million, unless otherwise stated

Q3 FY24

Q3 FY23

Operating cash flow

1,082

(608)

Capital expenditure

(442)

(259)

Free cash flow

Free cash flow in percent of total revenue

640

(867)

(5%)

Free cash flow as % of PAT

46%

(38%)

∆ %

278

174

Q2 FY24

1,601

(292)

1,310

13%

93%

Appendix II – About us

We continue to disrupt the market through tech led greenfield innovations

Multiple cutting-edge technologies leveraged across our platforms

Our platforms of pride!

1. Engage

2. Communicate

3: Protect

4: Experience

AI enabled customer insights to acquire customers

Big data and AI/ML capabilities to enable personalization at scale

Predictive AI & recommendation engine to ensure targeted propositions for increased customer stickiness

End to end secure dual encryption standard using cryptographic algorithms (ciphered text)

Blockchain built using Hyperledger Fabric 1.4 to provide Single Source of Truth (SSOT) for all communication

4 proprietary AI/ML engines leveraging Web of Trust, Convolutional Neural Network, NLP, and deep learning resulting in a False positive rate of <0.5% and latency of <20 m/s

Usage of cognitive computing, honey- pots, AI & ML to eliminate unregistered telemarketers

Single API for seamless omni-channel experience across all forms of communications (SMS, voice, OTT and advanced channels etc.)

Developed world’s largest blockchain based platform to prevent spam Serving 3 out 4 large telcos in India and both telcos in UAE

First of its kind AI/ML platform for curbing smishing

First closure of commercial contract with a bank in India

Great Financial Track Record

We continue to deliver over the last 5 years

All figures in ₹ Mn

7,916 Revenues 2018

~4x

33,546 Revenues 2023

652 EBITDA 2018

~9x

5,879 EBITDA 2023

191 PAT 2018

~23x

4,476 PAT 2023

32 32

Wisely is our platform of platforms across all 4 parts of the value chain addressing needs of multiple C-suite buying centers

1: Engage

Intelligence led promo solutions for sharper customer targeting

Wisely Engage

Chief Marketing Officer

Chief Digital Officer

3: Protect

AI enabled solutions to curb phishing and leakages

• Wisely Anti-Phishing Technology

Platform

• Wisely Network

CISO; Chief Risk officer

Chief Digital Officer

Chief Marketing Officer

1. Currently TRUBLOQ comes under Comply

Platform of Platforms with in-built Reports, Recommendation engine, Network, Blockchain, AI/ML, SSOT, and Cryptography

6 platforms currently and more to come

Primary buying center

Secondary buying center

2: Communicate Blockchain based omni-channel CPaaS platform; DLT scrubbing

• Wisely Communicate

• Wisely Trubloq

Chief Technology Officer

CISO; Chief Risk officer

Chief Operating Officer

Chief Marketing Officer

Customer Service head

4: Experience

Omni-channel solutions to deliver differentiated experience and customer value f

• Wisely OTT

Chief Marketing Officer

Chief Operating Officer

These platforms represent a large and growing TAM opportunity

Total addressable market (CY’23 to 27, USD Bn)

Engage

Communicate

Protect

Experience

0.3

2-3

1.7-1.9

0.4-0.5

5-6

1.2-1.3

0.4

2.5-2.7

1.3-1.4

11-13

3.5-3.9

0.7-0.8

3.7-3.9

4.1-4.5

2023 (India)

2027 with new platforms (India)

2027 with new platforms (Global - India+SEA+MENA)

Source: Tanla internal team analysis and estimates, Industry experts

Wisely ATP - first of its kind anti-smishing platform

AI/ML led solution to identify SMS phishing in real time, prevent the message from being delivered, eliminate the root cause

A. Real time <20ms

B. Scalable 1 trillion + Potential processing capacity over a year

C. Cutting edge tech AI/ML, NLP, deep learning, WOT, CNN etc.

D. 99% Gold standard efficacy

Success Markers

Showcased to 5 regulators globally

Regulatory acceptance

Customer adoption

Success tested with TRAI; demonstrated solution prowess during 3-month regulatory sandbox • 99%+ identification and prevention of smishing

attacks targeted at users

POC’s successfully completed with 3 leading private banks:

First closure of commercial contract with a bank in India • Accelerating our GTM with other enterprises

1. From eight weeks POC with one of the largest publicly listed banks in India

Tanla is now at its next inflection point

Founded Tanla - expertise in messaging services

Big foray into voice, SMS services

Trubloq Launch – World’s first blockchain enabled communication stack (largest blockchain use case)

Acquired Gamooga to expand Big data and AI/ML capabilities & personlaisation at scale capablites

Introduced Wisely ATP – World’s first AI/ML led solution to identify SMS phishing in real time, prevent message delivery, eliminate root cause

1999

2008

2019

2023

2002

2014

2019

2021

2023

Tanla’s first SMSC (telco grade), fundamentally a SaaS based model

First enterprise grade CPaaS stack for domestic & international at Vodafone

Acquired Karix - Largest CPaaS player with 1300+ enterprise

Launched Wisely - a single platform of platforms for digital interactions with E2E encryption built on blockchain

Acquired ValueFirst – Strengthening market leadership & accelerating international expansion

Era 1

Era 2

Era 3

Our digital platforms are deeply embedded across the digital interaction value chain

(xx) Year of acquisition/launch

Engage across customer lifecycle

Communicate

Protect

Experience

Acquire

Engage

Retain

Ensuring user privacy and spam prevention along with adherence to local and global laws for all communications e.g., TCCCPR, GDPR

End-to-end encrypted network scalable on demand with highly reliable delivery

Omnichannel interactions across multiple channels and partners

Engage:

(2019)

Big data and AI/ML capabilities: Personalization at scale

Retain: Predictive AI & recommendation engine1

(2022)

Targeted propositions for customer stickiness and loyalty

Enterprises

(2019)

Deep network integration

(2015)

OTT

(2022)

Developed World’s largest blockchain based platform to prevent spam

Serving 3 out 4 large telcos in India and both telcos in UAE

Communicate Single platform of platform for E2E solving all of enterprise needs

Unique solution: Integrated AI based firewall, deeply embedded network elements

6 SMSC deployments with 20k TPS capacity

ATP World’s first AI/ML led solution to identify and prevent SMS phishing in real time & eliminate root cause

Single API for all normal & advance channel of communications

Users

Source: Tanla estimates

Trubloq | Game changing innovation – Blockchain powered communication stack

Tanla’s Solution

DLT system (Distributed Ledger Technology) to arrest Spam

World’s first blockchain-enabled communication stack

Usage of cognitive computing, honey-pots, AI & ML to eliminate unregistered telemarketers

Engineered for universal compatibility with both legacy and ledger-based blockchain protocols

Impact

User Impact 1 bn+ users touched

Business Impact 3 Out of 4 Indian top telcos served

50K+ enterprises

100% of UAE

UAE traffic

90 Bn+

Volume in Q3

Financial Impact 15% CAGR

95%+ gross margin

over past three years

1. Telecom Commercial Communication Customer Preference Regulation

We are a platform company operating at above Rule of 60

Characteristics

Evidence

Outcome

High margin profile

IP led platforms – 80%+ Gross Margin and 60%+ EBIT

Deeply embedded with customers

Address needs of multiple buying centres 125% of NRR

Rule of 60 22% YoY revenue growth

Monetization at Scale

100% of our platform revenue operates at SaaS business models: per user, per transaction or subscription

73% EBIT margin

Revenue predictability

20%+ YoY growth in gross profit for 14 consecutive quarters

We are currently operating at close to rule of 100

Our customers love us in India and beyond

We are the player of choice in India…

… and serve global giants in 4 regions

~45%

NLD market share

50%+

of total revenues contributed by 50 of our top 100 customers, retained for more than 5 years

Player of choice in India across industries leaders

2000+

Customers across segments

9/10 top banks served

7/10 top insurance

8/10 top financial

services

7/10 top social media

marquee govt. projects

USA & Europe

SEA

Middle East

Global Tech giants

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Our market leadership in enterprise communication (1/2)

Undisputed market leadership

High Customer Stickiness

Unmatched scale with 35% CPaaS market share

‐ 5% increase post ValueFirst acquisition

‐ ~45% share in SMS NLD market

Player of choice across industry ‐ 2000+ customers across industries ‐ 8 of Top 10 brands served across banking,

Insurance, Retail, E-Comm, Travel & Digital Natives

Largest government partner

‐ Multiple campaigns supported

50 of Top 100 accounts > 5 years

‐ Double digit growth in every customer cohort

since inception

‐

100+ API’s integrations within a single enterprises across different ecosystems

Customized to serve enterprise needs

‐ Deeply integrated, with all major CRM systems

across verticals to enable omnichannel communication

‐

10,000 customized APIs to integrate with customers

1000+ bank-specific use cases supported

This indicative data on market size has been arrived at basis our internal analysis. This is our assessment and merely indicative in nature and should not be relied upon

Our market leadership in enterprise communication (2/2)

Tech. backed use cases

Newer Channels

AI/ML based solutions developed for a leading bank

‐ Impact:

2X increase in loyalty (offers availed) for the bank

Context ‐ Automated relevant promotional

messages based on user card swipe activity

‐ In house ML capabilities leveraged to

trigger targeted offer to users basis transaction amount, location, and card type

Turbo charging our growth

‐ ~4X YoY growth in Q3 from WhatsApp

Serving enterprise curated needs

‐ Commerce on WhatsApp: Enabled

cab booking over WhatsApp for a seamless consumer journey

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