SHALPAINTSNSE28 June 2021

Shalimar Paints Limited has informed the Exchange about Investor Presentation

Shalimar Paints Limited

SHALIMAR PAINTS June 28, 2021 BSE Limited National Stock Exchange of India Ltd Corporate Relationship Department, Exchange Plaza, 5" Floor, 1° Floor, New Trading Ring, Plot No. C/1, G- Block Rotunda Building, P.J. Towers, Bandra Kurla Complex, Bandra (E), Dalal Street, Fort, Mumbai - 400 001 Mumbai — 400051 Reference Scrip Code- NSE-SHALPAINTS, BSE-509874 Subject: Intimation of Investor’s Presentation Dear Sir/Madam, Please find attached the Investor’s Presentation for the quarter and year ended 31° March, 2021. The same is also being uploaded on the website of the Company This is for your information and records. Thanking you For Shalimar Paints Limited ger og # \ Shalimar Paints Ltd. Corporate Office: 1* Floor, Plot No. 28, Sector 32, Gurugram - 122001, Haryana Regd. Office: Stainless Centre, 4" Floor, Plot No. 50, Sector 32, Gurugram - 122001 Haryana Call: +91 124 461 6600 Fax: +91 124 461 6659 Toll Free: 1800-103-6509 ‘ Email Id: askus(@shalimarpaints.com Website: www.shalimarpaints.com CIN: L24222HR1902PLC065611 & SHALIMAR PAINTS Shalimar Paints Limited

Investor Presentation June 2021

Safe Harbour

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Shalimar Paints Limited (the “Company’), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the Company’s ability to successfully implement its strategy, the Company's future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cashflows, the Company's market preferences and its exposure to market risks, as well as other risks. The Company's actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third-party statements and projections.

All Maps used in the Presentation are not to scale. All data, information and maps are provided "as is" without warranty or any representation of accuracy, timeliness or completeness.

2

1902

Vision

Mission

A.N.

Turner

and Two Britishers A.N. Wright - set up Colour & Varnish Company in Howrah, West Bengal. It is the first paint manufacturing plant in the South East Asia

To persevere and excel as one of the premier paint companies of the country, a leader in product innovation and customer satisfaction. We intend to build long term our value shareholders, customers, employees and suppliers.

relationships

with

all

value

shareholder

by To maximise engaging and growing our employees, delivering innovative and superior quality product segment, building strong human engagement with our dealers & vendors

to every

customer

Company Overview

100-Year-Young Brand: Renowned for High product quality

India’s iconic structures continue to use Shalimar Paints

100+ years of establishment

India’s Oldest Brand

69,000+ KL

Production Per annum

3

Manufacturing facilities

The “Art & Science” of Paints

5,300+

Dealers network across the country

Strong Presence in

500+

Decorative & Industrial paints

Employee strength

30+

Depots

2

R&D centers for paint innovations

4

Journey so far

Shalimar Paints Colour & Varnish Co. incorporated in India

P. Johnson bought control, became part of Red Hand Composition

Became a public limited company on 27th May

Name changed to Shalimar Paints Ltd on 18th Sep

1902

1928

1961

1963

Acquires the American Paints unit in Sikandrabad near Delhi

Nasik Plant started

Sold to Jhunjhnuwalas & O.P. Jindal Group for jointly Managing it

International Paints acquires US-based Red Hand Composition

2003

1992

1989

1964

Enters into technical collaboration with KCI, Korea for pre-coated metal coatings

Chennai Plant started

Nasik Plant Re- instatement started

Cash Profit generated for FY21

2008

2017

2018

2020

5

Our Product Offerings

Decorative Paints

Industrial Paints

An extensive range of decorative and protective paint products for interior and exterior segments

• Our portfolio spans across product categories and price points

catering to a wide variety of consumers

Eco friendly emulsion products certified by Griha Council

Low VOC products that is certified by National Test House (NTH)

paints that give

walls a persona

Pioneers in Industrial coatings - Introduced notable firsts in high performance coatings such as high-build zinc coatings, radiation resistant coatings for nuclear power plants, polyurethane paint for fighter aircraft and railway coaches

• One of the largest Indian players in high-performance Protective

Coatings

Significant presence in General Industrial (Product Finish) and Packaging coatings

6

Decorative Paints: Strategy Going Ahead

Focus on areas having significant presence

Focus on smaller Tier 3 & 4 towns and rural area

Premium emulsion sales scaling

Service improvement- specially supply

Expert Program

Increase in no. of Painters

+13%

+438%

Progress over last a year

✓ Cost Reduction:

• Cost saving due to optimization of water & solvent-

based paints

✓ New Product Development:

• Newer products developed & formulations released to

plants

✓ Vendor Development:

• Newer Raw material evaluated and approved

Apr-19

Mar-20

Mar-21

✓ Quality Upgradation:

• Quality of the formulations were improved

7

Industrial Paints: Strategy Going Ahead

From Zonal Business structure to Vertical business structure alignment

Each Vertical defined with visible Key Result Areas which include:

Customer Retention with defined Value proposition

Gain market share across various verticals

Promoting SPL as a Service provider rather than only a paint vendor

Strong focus on Margins

Focus on new Verticals like Dealers, PEB/ OEM and Packaging

Create opportunities for growth of Team Leaders to take additional responsibilities

Market Expansion

• Upskilling the talent pool by proper training and recruitment of skilled people from relevant industries

To work on product gaps in each Vertical. Objective would be to viz:

Complete the product portfolio for Oil and Gas and regain lost ground

Focus efforts on new age technology to reduce / mitigate corrosion like Ceramic coatings, Graphene based coatings

Customer Expansion

Product Expansion

Brand Expansion

8

Historical Financial Performance

Steady Revenue growth in both the segments in this period

Unfortunate fire incident at our plants led to loss of capacity eventually resulting in declining revenues

Corrective actions initiated led to Business revival until Covid-19 disruptions

+12%

537

443

369

394

340

Mar-14 Fire incident at Howarh Plant

Nov-16 Fire incident at Nasik Plant

603

578

521

Revenue Impacted due to Covid-19 Pandemic

326

+20%

344

288

403

350

271

FY08

FY09

FY10

FY11

FY12

FY13

FY14

FY15

FY16

FY17

FY18

FY19

FY20

FY21

Supply Side Constraints

Supply Chain Disruptions

Inadequate Product Portfolio

Intermittent Product Supply to Channel partners

Impact on the entire value chain – leading to operational and financial underperformance during the period

9

Improved supply chain management

Finished Goods

Cost Management

Customer Services

o Used simple forecasting model to plan to

produce finished goods

Challenges faced

o Distribution done through conventional

method

o Higher inventory days

o Shifted to replenishment model

Actions taken

o Identifying the reductant products and adjusting/discontinuing the loss making product

o Redesigned distribution network

o High Supply Chain management cost

o Poor Order Management

o Dealing with multiple service producer

thus overlapping and higher cost

o Scope to improve Dispatch efficiency

o Inefficient Delivery system

o Change in Production & Sales model

along with Cost optimization strategies helped reduce supply chain management cost

o Improved product quality along with

the process improvement

o SLA’s with internal customers

o Daily review process

o Stocks accuracy

o Finished good inventory reduced by 40%-

45%

o Deployed owned/fixed vehicles

o Batch Management

Going ahead

o Liquidate non-moving Finished Goods

o Reduce MTO Stocks TAT

o Working towards reducing supply chain

o More Own / Fixed Vehicles

management cost further through Vertical Space utilization

o In-transit damages to be controlled

further

o Expand Footprints

o Process strengthening

o E_Samvaad (e_POD’s)

10

Positive outcome on financial performance

s e s n e p x E r e h t O

A D T I B E

T B P

86.8

96.7

Cost Optimization Strategies

57.0

62.5

✓ Improve Supply / RM Chain Management

FY18

FY19

FY20

FY21

✓ Improve the Product Supply to Channel partners

✓ Increase efficiencies at Depots

✓ Reduce overall company related costs

3.6

Value Creation

✓ Volume Growth in Decorative + Industrial Segments

-33.9

Lead to Improved Operating Efficiencies

✓ Increase dealer network and number of depots across the

FY20

FY21

country

-61.7 FY19

• Optimizing dealer margins over a period of time

-23.8

Improving Efficiencies

-56.2

✓ Lowering Working Capital requirements and improving

-109.2 FY19

FY20

FY21

profitability

11

-34.1

FY18

-67.4

FY18

360o growth strategy: started yielding results

Operating Profit Turns Positive

Improving Operating Efficiencies

EBITDA (Rs. Crs)

3.6

-33.9 FY20

FY21

Other Exp. (% to Revenue)

28.1%

19.2%

FY20

FY21

Reduction in Working Capital requirements

Healthy Operating Cashflow

Working Capital (No. of days)

61

51

FY20

FY21

Cashflow from Operating activities (Rs. Crs)

15.8

-9.3 FY20

FY21

12

Strategy Going Ahead – Product Diversification

“Launching of newer products as per the market demand & continuously improving the serviceability”

Seal-O-Prime

Shalimar Alkali Block Exterior Wall Primer

Pearl Lustre

Xtra Tough Anti Carbonation Coating

• Specially formulated premium quality acrylic primer with superior alkali, damp and efflorescence resistance for application on exterior and interior surfaces. It consists of a special polymer which binds with the surface seepage giving resistance

better

water

It has excellent hiding, whiteness & brightness. It enhances the durability of the top coat

• Shalimar Alkali Block Exterior Wall Primer is a water diluteable exterior primer based on specially designed acrylic emulsion suitable for exterior walls. It gives superior alkali and efflorescence resistance to exterior masonry surfaces

It is a Lustre Dana Finish Interior Synthetic Enamel Solvent based paint. for is designed essentially This applications on interior masonry, concrete, wooden & metal substrates to get the designer Dana finish.

It gives smooth, silky, stain resistant, washable, durable, anti yellowing & tough film

• Xtra Tough Anti-Carbonation coating is a water based, 100% acrylic, exterior coating, offering protection against carbon dioxide diffusion to your concrete structures. It has been formulated to protect and decorate concrete and masonry surfaces

• micro-porous structure of the coating acts as a barrier to Water and Carbon Dioxide but allows passing of water vapour from the substrate to the environment and becomes breathable along with the substrate

13

Strategy Going Ahead – Business Diversification

“Business Diversification - Exploring the possibility of entering into Sanitaryware category”

Launch of a pilot project In Himachal & Chandigarh

Feasibility & scope of the project to be evaluated in the coming Financial year i.e., FY22 & will then decide on national level expansion

Will have a comprehensive range in Bath Fittings & Accessories

Portfolio to add on to the existing range of products being offered to the distribution channel; to aid in improving ROI

14

Business Segment Performance

Decorative Paints

Industrial Paints

Total

Revenues* (Rs. Crs.)

Revenues* (Rs. Crs.)

Revenues* (Rs. Crs.)

300

215

206

246

237

138

99

111

130

119

438

314

317

376

356

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

Volumes (in KL ‘000)

Volumes (in KL ‘000)

Volumes (in KL ‘000)

30.5

30.2

31.1

10.5

23.7

20.8

8.7

9.2

9.6

8.3

41.0

39.8

39.4

32.4

30.0

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

*Gross Figures

15

Balance Sheet Strength

Borrowings & Cash Balance

Debt to Equity

Net Debt to Equity

Borrowings

Cash & Cash Equivalents

161

175

145

91

121

131

15

19

5

8

1.3

0.9

1.1

0.8

0.5

0.4

0.6

0.4

0.5

0.2

Mar-17 Mar-18

Mar-19 Mar-20

Mar-21

Mar-17 Mar-18

Mar-19

Mar-20

Mar-21

Mar-17 Mar-18 Mar-19 Mar-20 Mar-21

Working Capital (in Days)

Inventory

Debtors

Creditors

69

215

28

244

82

154

130

129

142

118

126

162

136

61

76

Mar-17

Mar-18

Mar-19

Mar-20

51

Working Capital Days

151

146

182

87

Mar-21

16

Profit & Loss Statement

Particulars

Revenue from Operations

Cost of Materials Consumed

Purchase of Traded Goods

Changes in Inventories of Finished Goods and Work in Progress

Gross Profit

GP %

Employee Benefits Expense

Other Expenses

EBITDA

EBITDA %

Other Income

Depreciation and Amortisation Expense

EBIT

Finance Costs

Exceptional Items

PBT

Total Tax Expense

Profit for the year

PAT %

EPS

FY21

325.6

198.4

21.9

2.4

102.9

31.6%

36.7

62.5

3.6

1.1%

7.2

13.3

-2.5

19.3

-2.0

-23.8

26.1

-49.9

-15.3%

-9.18

FY20

343.9

243.5

0.0

-11.2

111.6

32.4%

48.7

96.7

-33.9

-9.8%

1.4

10.9

-43.3

19.9

7.0

-56.2

-18.0

-38.2

-11.1%

-7.03

FY19

287.6

213.2

0.0

7.3

67.1

23.3%

42.0

86.8

-61.7

-21.5%

2.0

8.8

-68.5

25.1

-15.7

-109.2

-27.4

-81.8

-28.4%

-15.24

FY18

271.2

193.1

0.0

15.8

62.3

23.0%

39.4

57.0

-34.1

-12.6%

0.6

7.9

-41.3

26.0

-

-67.4

-21.8

-45.6

-16.8%

-24.04

FY17

349.8

208.5

0.0

11.0

130.3

37.3%

35.3

81.5

13.5

3.9%

2.0

8.1

7.4

22.6

-

-15.2

-5.5

-9.7

-2.8%

-5.12

17

Balance Sheet (Assets)

Balance Sheet - ASSETS

Property, Plant and Equipment

Right of Use Assets

Capital Work-in-progress

Intangible Assets

Financial Assets

(i) Loans

(ii) Other Financial Assets

Deferred Tax Assets (Net)

Other Non Current Assets

Total Non-Current Assets

Inventories

Financial Assets

(i) Investments

(ii) Trade Receivable

(iii) Cash and Cash Equivalents

(iv) Other Bank Balances

(v) Other Financial Assets

Current Tax Assets (Net)

Other Current Assets

Total Current Assets

TOTAL ASSETS

Mar-21

278.4

0.3

0.4

4.6

1.5

0.1

19.8

0.2

305.2

88.8

-

77.7

2.7

5.0

4.5

3.1

16.0

197.7

502.9

Mar-20

288.3

0.8

0.1

5.5

1.7

0.0

45.9

0.2

342.5

86.6

-

71.5

2.8

1.8

8.5

2.9

19.5

193.6

536.1

Mar-19

245.7

0.0

23.6

-

6.3

0.3

0.0

275.9

71.4

-

99.0

91.0

0.0

42.8

0.0

11.4

315.6

591.5

Mar-18

249.6

0.0

0.7

-

2.3

0.4

0.0

253.0

74.0

-

105.8

19.2

0.0

39.6

0.0

27.6

266.2

519.2

Mar-17

221.7

0.0

13.74

-

9.7

0.2

0.0

245.4

92.6

2.9

124.7

11.8

0.0

43.3

0.0

39.2

314.5

559.8

18

Balance Sheet (Equity & Liabilities)

Balance Sheet - EQUITY & LIABILITIES

Equity Share Capital

Other Equity

Total Equity

Financial Liabilities

(i) Borrowings

(ii) Lease Liabilities

(iii) Other Financial Liabilities

Provisions

Deferred Tax Liabilities (Net)

Other Non-Current Liabilities

Total Non-Current Liabilities

Financial Liabilities

(i) Borrowings

(ii) Trade payables

(iii) Other Financial Liabilities

Provisions

Other Current Liabilities

Total Current Liabilities

TOTAL EQUITY & LIABILITIES

Mar-21

10.9

212.2

223.1

24.1

0.0

0.4

6.1

0.0

0.0

30.5

99.6

111.0

28.7

4.7

5.4

249.3

502.9

Mar-20

10.9

262.0

272.9

18.2

0.9

1.4

6.1

0.0

0.0

26.7

100.7

96.1

30.2

4.5

5.1

236.5

536.1

Mar-19

11.0

294.3

305.3

18.1

0.0

0.0

6.0

-28.0

2.6

-1.3

126.8

97.6

0.0

29.9

33.3

287.6

591.5

Mar-18

4.1

134.0

138.1

24.9

0.0

0.0

6.7

-0.4

0.2

31.5

150.0

139.5

0.0

27.2

32.8

349.6

519.2

Mar-17

4.2

179.7

183.8

23.7

0.0

0.0

6.8

21.5

0.3

52.2

137.1

129.1

0.0

26.6

31.0

323.8

559.9

19

Cashflow Statement

Cash Flow Statement

Mar-21

Mar-20

Mar-19

Mar-18

Mar-17

Cash Flow from Operating Activities

Profit before Tax

Adjustment for Non-Operating Items

Operating Profit before Working Capital Changes

Changes in Working Capital

Cash Generated from Operations

Less: Direct Taxes paid

Net Cash from Operating Activities

Cash Flow from Investing Activities

Cash Flow from Financing Activities

Net increase/ (decrease) in Cash & Cash equivalent

Cash & Cash Equivalents at the beginning of the period

Cash & Cash equivalents at the end of the period

-23.8

32.2

8.5

7.5

15.9

-0.2

15.8

-6.4

-9.5

-0.2

2.8

2.7

-56.16

-109.18

-67.37

-15.21

56.6

0.4

-9.6

-9.2

-0.1

-9.3

-27.9

-45.8

-83.0

85.8

2.8

72.6

-36.6

-57.4

-93.9

-0.1

-94.0

-33.7

197.9

70.2

15.6

85.8

33.7

-33.7

69.2

35.5

0.4

35.8

-10.5

-17.9

7.4

8.1

15.6

30.9

15.6

18.8

34.4

-0.1

34.4

-16.0

-18.9

-0.5

8.7

8.2

20

Brand Campaigning Initiatives

Shalimar has carried out various marketing campaigns from time to time to capture greater mind share of customers and generate pull effect for the brand

Focus on strengthening legacy ‘Shalimar Paints’ Brand

21

CSR Initiatives

Click here to watch video

Launched Kahaani Project

• Campaign aimed at beautifying and uplifting the village of Tauli Bhud located in Dehradun, Uttarakhand

• Empowered over 300 people and

offered livelihood generation to 24 villagers

• Through this one-of-its-kind

campaign, the language, traditions and values of the people of Tauli Bhud will now live forever, vibrantly painted on the village walls

14 wall arts

More than 8000sq.ft. painted

Support from 15 National &

4 International organisations

Artists from 7 different countries

322+ Lives impacted

Infinite smiles & memories

22

CSR Initiatives

RANG BADLAAV KE

3000+ homes painted 1000+ graffiti’s 2000+ volunteers from 80+ colleges 30+ corporates and citizens from 20+ countries countless smiles and endless memories….

23

Thank You

Company :

Investor Relations Advisors :

Shalimar Paints Limited

CIN: L24222HR1902PLC065611

Ms. Minal Srivastava – VP Strategy

minal.srivastava@shalimarpaints.com

www.shalimarpaints.com

Orient Capital (a division of Link Group)

Ms. Neha Shroff: +91 77380 73466 neha.shroff@linkintime.co.in

Mr. Deven Dhruva: +91 98333 73300 deven.dhruva@linkintime.co.in

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