Vertoz Advertising Limited has informed the Exchange about Investor Presentation
www.Vertoz.com
Empowering
Digitization
For Businesses
Advertising Limited
Investor Presentation, May 2021
Investor Presentation, May 2021
We help brands reach their prospects at the right time through PROGRAMMATIC ADVERTISING SOLUTIONS
Investor Presentation, May 2021 Investor Presentation, May 2021
Did first international exhibition – ad:tech NY
Started developing media monetization platform
2 1 0 2
4 1 0 2
Started office in Dubai.
5 1 0 2
Started office in New York, USA
6 1 0 2
Vertoz Listed at NSE
7 1 0 2
Launched pDOOH as an advertising channel. Named media monetization platform to IncrementX
9 1 0 2
30 Employees
2 1 0 2
3 1 0 2
Started office in London.
5 1 0 2
Launched media buying platform – Ingenious Plex
6 1 0 2
Team expansion in USA
7 1 0 2
Launched
0 2 0 2
8 1 0 2
Vertoz moved to main board at NSE India
Started Vertoz journey as an ad-network with Mumbai (India) and San Francisco(USA) office.
10 Employees
Investor Presentation, May 2021 Investor Presentation, May 2021
4
Investor Presentation, May 2021
The most effective advertising is targeted.
Consistently Growing And Delivering Substantial Profitability
Revenue (INR MN)
Operating Expenses (INR MN)
PAT (INR MN)
590.38
462.32
422.86
368.39
358.37
338.81
288.61
203.03
152.3
447.08
81.84
73.38
57.37
30.59
40.5
2016 - 17
2017 - 18
2018 - 19
2019 - 20
2020 - 21
2016 - 17
2017 - 18
2018 - 19
2019 - 20
2020 - 21
2016 - 17
2017 - 18
2018 - 19
2019 - 20
2020 - 21
2012 Founded
590.38 (Mn) 2021 Revenue
447.09 (Mn) 2021 Gross Spend
143.29 (Mn) 2021 EBITDA
81.84 (Mn) 2021 Net Income
Investor Presentation, May 2021
We offer Media Buying Platform For Reaching Prospects Digitally
Programmatic Advertising
Programmatic Advertising is the algorithmic purchase and sale of advertising space in real time.
Inventory Representation
Reaching genuine prospects was never easier! With our high-quality inventories, advertisers can directly connect with millions of potential customers.
23.58%
Of Revenue for FY 20-21
1. Branding Solutions 74.92%
of Revenue for FY 20-21
2. Performance Solutions
3. Enterprise Solutions
Campaign Management
Act on the insights collected from your data over time. Use it to increase performance, delivering highly personalized ads at all stages of the customer journey.
1.50%
Of Revenue for FY 20-21
Performance Advertising
Digital Transformation Services
Our premium network of publishers & affiliates connect advertisers to a global pool of audience to fulfill advertisers' performance goals. Our aim is to help brands achieve the desired ROI.
360° digital agency equipped with various tools and technologies to help businesses scale up their digital marketing efforts.
Investor Presentation, May 2021
Branding Solutions
s r e s i t r e v d A
Global digital advertising growth CAGR 12.6%
74.92% of revenue from branding out of ₹ 442.31 Mn
Programmatic Advertising
Inventory Representation
Campaign Management
s g n i r e f f
O z o t r e V
We cover over - 90% of total US audience - 70% of total Indian audience
1.6BN Audience
18K+ Publisher
Vertoz Covers 30% Of Global Audience
Our Transparent and Brand Safe Advertising Solutions
Advanced DMP for Precise Audience Targeting
AI & ML Fueled
Brand Safe
Fraud Prevention Mechanism
References : eMarketer, Statista
Investor Presentation, May 2021
Programmatic Advertising Makes Media Buying Much More Efficient
Demand Side Platform
Automated Form Of Buying
Digital Ad Space
Bidding Is Done In
Real-time (RTB)
Minimum Human
Intervention
Highly Accurate Targeting
Vertoz Programmatic Advertising
Supply Side Platform
AI & ML Fueled
Premium Ad Space
Brand Safe & Fraud Safe
Maximum eCPMs With
Vertoz's Yield Optimizer
Header Bidding And Private
Marketplace (PMP) Deals For
Publisher,
Dedicated Account Managers
Helping Them Earn Better Revenue
Vertoz provides programmatic solutions to both the sides, demand and supply.
Better Fill Rates And
Brand Safe Ads
Our Supply Partners
Our Demand Partners
Advanced Data Management Platform for accurate audience profiling and targeting
Investor Presentation, May 2021
Through Programmatic Advertising We Align Agencies And Their Brands
Audience
Investor Presentation, May 2021
A Perfect Advertising Campaign Starts With Personalization
Inventory Representation
Looking to target the foodie community? We bring you access to one of the largest food communities across the world. Target according to their liking, location and many other factors.
Types of Ad Campaigns
Search Ads
Product Ads - ecommerce
Video Ads / YouTube Ads
Display Ads
Native Ads
Retargeting & Dynamic
Retargeting
Client
The commute can be a great time to talk to your customers. Vertoz brings you the perfect place to reach more than 150 million such customers in 120+ cities during their daily commute.
Swiggy is India’s leading food tech platform having a Presence in 500+ cities pan India with 40 MM orders / month pan India Double digit month of month growth
Vertoz helps advertisers to precisely target and optimize biddable media campaigns to earn better ROI
Advertisers can reach the target audience and promote their brand using Google Ads, Facebook, Instagram, Twitter, LinkedIn, etc.
Investor Presentation, May 2021
Performance Solutions
ROI based
revenue model
Precision targeting of
consumers by the brands
and of customers by the
corporates
Dedicated RMs are
allotted to each
customer
ROI goals are set for RMs. This
drives more digital advertising
which is a revenue spinner for the
company
Marketing budgets are moving
towards performance marketing
converting from traditional
marketing budgets like print, TV
and outdoor
Ensures highly convertible leads for
corporates to target along with high
conversion rates
INTEGRATED WITH
VERTOZ POWERS THE WORLD’S FASTEST GROWING BRANDS
E U N I T N O C O T K C I L C
Investor Presentation, May 2021
Enterprise Solutions
A 360° DIGITAL AGENCY
Equipped with various tools and technologies to help businesses scale up their digital marketing efforts.
Strategy & Transformation
We, at Zkraft, work towards boosting sales and enhancing your relationship with the consumers while you focus on bettering your product.
Client
Content & Creative
Media Planning & Buying
Website & Apps
Social & Messaging
Analytics & Dashboard
Staffing – Resource as a Service
Investor Presentation, May 2021
Our Strategic Business Units & What They Do
Adzurite
A Performance Marketing Gem
Advertising Solutions
Ensuring Transparency
Campaigns to Reach Prospects
Ingenious Plex
We Help Advertisers Efficiently Reach The Prospects, Digitally
Ingenious Plex
Adzurite
AdMozart
Fraud Prevention
Brand Safety
Real-Time Reporting
Publisher
Enterprise Solution
Branding
Performance
Ecommerce
Retargeting
App Installs
In-App
Advertising
Native Ads
Video Ads
Real-Time Reporting
Location
IncrementX
Empowering Publishers For Smarter Monetization
AdMozart A Contextual Advertising Marketplace
ZKraft
A 360° Digital Counsulting Agency
IncrementX
Inventory Representation
Zkraft
Digital Transformation Services
Targeting
Audience Targeting
pDOOH
Investor Presentation, May 2021
“When it comes to data-driven advertising, machine learning can help make predictions about Who the right audience is, What content to serve, When, & Which channel is ideal”
Investor Presentation, May 2021
Our Global Audience
350MN North America
200MN Europe
200MN Others
125MN Middle East & Africa
450MN India
85MN Japan, Korea & Australia
200MN Southeast Asia
We Cover over 90% of North American Audience And 30% Of Total Global Audience
1.6 BN+ Audience With Over 25 Data Points For Each
Investor Presentation, May 2021
Top Clients Across The Globe
Brands
Agencies
Revenue growth from top 10 customers On consolidated basis - Rs. (MN)
Top 10 Clients
Remaning Clients
₹ 396.23
₹ 371.32
₹ 300.54
₹ 328.73
₹ 184.01
₹ 107.57
₹ 11.07 ₹ 19.02 ₹ 39.66
₹ 91.00 ₹ 104.77
₹ 173.81
FY 2015-16FY 2016-17FY 2017-18FY 2018-19FY 2019-20FY 2020-21
Revenue contribution from top 10 customers as % of FY 2021 on consolidated basis
Others 69.51%
Top 10 Customers 30.49%
Investor Presentation, May 2021
Leadership Pool
26+ years spent in setting up and running
multiple companies. Hiren has been
instrumental in getting Vertoz to be India’s
first ad tech company listed on the NSE.
Ashish is a classic case of a trained commerce
mind coupled with a natural flair for product
insight. A rare and perfect recipe for
entrepreneurship.
Hiren Shah
Founder and Whole-Time Director
Hiren is a hands-on entrepreneur,
accessible to his clients and employees
alike.
Ashish Shah
Founder and Whole-Time Director
Ashish looks at data as a source of truth. His
focus is to build data driven platforms that can
be leveraged for marketing and beyond.
Key Members
Mitchell Jones
Director of Sales US - Vertoz
Gaurav Modi
Director -Business Development – AdMozart
Sonia Coutinho
Business Head Strategy Initiative - Vertoz
Akshay Sonar Parolkar
Chief Financial Officer (CFO)- Vertoz
Satyaprakash Mishra
Head of Technology - Vertoz
Nikhil Kurup
Associate Director International- Adzurite
Ankit Palrecha
Business Head - Adzurite
Investor Presentation, May 2021
The Future of Digital Media is Programmatic Ads
Investor Presentation, May 2021
Industry Dynamics
The US market has matured in digital advertising to serve ads programmatically.
The Indian market has a huge growth potential for programmatic advertising!
Bell Curve - Digital Advertising in the USA and India shows that India
is growing and has huge potential.
Our Contribution
India Internet Users by 2021- 761 Mn
Smartphone Users- 500 Mn
Huge potential in Indian Market
Total internet users - 761MN | 10MN new
users added every month
Vertoz has an advantage of having
foreign presence - first access to
trends and technology. It is first to
introduce DMP on a programmatic
platform in India.
We understand market potential and needs.
Latest product launch - Programmatic
Digital Out-Of-Home (pDOOH)
Reference : Statista
Investor Presentation, May 2021
Global Market Analysis
TRENDS
Internet Users
GLOBAL
USA
INDIA
4720 Million by 2021
298 Million by 2021
761 Million by 2021
Digital Advertising Spends 2021
Programmatic Growth Rate 2021
₹ 32781 BN
20%
₹ 13752 BN
24%
₹ 189.38 BN
20%
Internet Users by 2021 (In Mn)
4720
1 2 0 2 y b s r e s U t e n e t n
r
I
) n o
i l l i
M n I (
298
761
Global
USA
India
s d n e p S g n i s i t r e v d A
l
a
t i g D
i
Digital Advertising Spends (Rs. In Bn)
32,781.0
13,752. 0
) s n o
i l l i
B
n
I
. s R (
189.4
Global
USA
India
Industry Growth Rate (in %)
24%
20%
20%
Programmatic Growth Rate %
Global
USA
India
e t a R h t w o G y r t s u d n
r
I
)
% n i (
*References : eMarketer, Statista
Investor Presentation, May 2021
The COVID-19 Crisis has accelerated the digitization of customer interactions by several Years
21
Investor Presentation, May 2021
Digital Customer Interaction Covid Effects
8 5
Global
Adoption Acceleration 3 Years
6 3
0 2
0 2
Asia Pacific
Adoption Acceleration 4 Years
2 2
9 1
5 5
3 5
Europe
Adoption Acceleration 3 Years
2 3
2 3
North America
8 5
Adoption Acceleration 3 Years
6 3
8 1
9 1
0 2
0 2
Jun 2017
May 2018
Dec 2019
Jul 2020
Jun 2017
May 2018
Dec 2019
Jul 2020
Jun 2017
May 2018
Dec 2019
Jul 2020
Jun 2017
May 2018
Dec 2019
Jul 2020
Precrisis
Covid 19 crisis
Reference : Mckinsey
Investor Presentation, May 2021
2021 Bring for AdTech
An increase in online consumers Programmatic advertising First-party data Artificial Intelligence Constantly changing media environments
23
Investor Presentation, May 2021
Focus on Emerging Market : India
FY 19 (Audited)
FY 20 (Audited)
FY 21 (Audited)
17.71%
17.56%
9.24%
82.29%
82.44%
90.76%
Domestic Sales
Export Sales
Domestic Sales
Export Sales
Domestic Sales
Export Sales
Contribution to revenue from emerging market to increase in the coming years
Investor Presentation, May 2021
Growth Drivers
90.76% revenue comes from International markets and 9.24% revenue comes from India
Vertoz is expected to grow 20%- 25% Y-o-Y in next two years.
03
04
02
01
Digital Transformation due to Covid increased Digital Ad Spends. Covid-19 is the major driving factor for quick digital transformation.
Contextual Targeting for Audience Addressability. Our Proprietary Contextual Targeting Solution has emerged as the answer to Extinction of third-party cookies and mobile identifiers
05
06
Performance business has fueled the revenue. Increase in the mobile apps and KPI driven brand budgets in BFSI and health industry
Increase in Regional Video Targeting Budgets. Regional Targeting Strategy of the Brands to build better connect with their Audience has exponentially increased
Reference : eMarketer
Investor Presentation, May 2021 Investor Presentation, May 2021
Financial Summary
₹ 700.00
₹ 600.00
₹ 500.00
₹ 400.00
₹ 300.00
₹ 200.00
₹ 100.00
₹ -
₹ 590.38
₹ 422.81
₹ 447.08
2019-20
2020-21
Key Ratios
FY 20
FY 21
Working Capital Ratio
Quick Ratio
Price-Earnings (P/E) Ratio
0.66
0.66
1.16
1.16
16.93
39.67
₹ 343.32
Debt-Equity Ratio
0.19
0.21
Return on Assets
5.65%
9.76%
Diluted EPS (₹ )
3.38
6.84
₹ 143.29
₹ 79.49
₹ 81.84
₹ 42.06
ROCE
ROE
12.03%
17.48%
8.14%
14.17%
Revenue
Operating Expenses
EBITDA
PAT
Receivable days
84
148
PERIOD
Revenue (Mn)
Operating Expenses (Mn)
Operating Expenses%
EBITDA(Mn)
EBITDA%
PAT(Mn)
PAT%
2020-21
2019-20
₹ 590.38
₹ 447.08
75.72%
₹ 143.29
24.27%
₹ 81.84
13.89%
₹422.81
₹ 343.32
81.19%
₹79.49
18.8%
₹ 42.06
9.95%
Investor Presentation, May 2021
Financial Statements | P&L
Revenue from Operations
Particulars (INR MN)
Other Income
Total Revenue
Total Expenses
EBITDA
EBITDA Margin (%)
Depreciation
EBIT
Finance Cost
PBT with Exceptional Item
Exceptional Items
PBT
Tax
PAT before Minority Interest
PAT
PAT Margin %
Other Comprehensive income
Total Comprehensive Income
FY20
405.31
17.55
422.86
338.81
84.05
19.87%
20.96
63.09
10.84
52.25
-
52.25
11.75
40.50
40.50
9.58%
0.41
40.91
FY 21
570.04
20.34
590.38
447.09
143.29
24.27%
36.92
106.37
12.99
93.38
-
93.38
11.54
81.84
81.84
13.89%
0.53
82.37
Investor Presentation, May 2021
Financial Statements | BALANCE SHEET
Equity & Liabilities (INR MN)
FY20
FY 21
Assets (INR MN)
FY20
FY21
Equity Equity Share Capital Others Equity Total Equity
Liabilities
Non-Current Liabilities Borrowings Lease Liabilities Provisions Deferred Tax Liabilities
Total Non-Current Liability
Current Liabilities Borrowing Trade Payable
Other Financial Liabilities
Current Tax Liabilities
Provisions
Other Current Liabilities
Total Current Liabilities
Total
119.70 378.21 497.91
7.12
12.75 4.24 2.29
26.40
90.18 65.02
17.91
13.93
4.18
1.60
192.82
717.14
119.70 457.61 577.31
15.35 9.22 5.07 1.26
30.90
108.18 61.68
20.76
20.63
15.73
3.29
230.27
838.48
Non-Current Assets
Property, Plant & Equipment
Other Intangible Assets
Right of use Assets
Other Non-Currents Assets
8.81
565.80
11.74
1.69
5.35
551.44
7.82
6.11
Total of Non-Current Assets
588.04
570.73
Current Assets
Trade Receivable
Cash & Cash Equivalent
Loans
Other Current Assets
92.67
29.74
1.44
5.25
232.12
29.62
0.39
5.62
Total Current Assets
129.10
267.75
Total
717.14
838.48
Investor Presentation, May 2021
Industry Initiatives
Philanthropy Activities
We regularly conduct free programmatic workshops, to spread the knowledge about the emerging, data-driven and futuristic advertising technique of programmatic advertising
We believe that giving back to the society is a fundamental responsibility of any corporate institution. We are fulfilling our responsibilities towards the society through these social contributions.
Investor Presentation, May 2021
Accolades
Brands Of India Awards 2019
Emerging Brand of The year 2020
DIGIXX 2021
MOBEXX 2021
DIGIXX 2020
DIGIXX 2019
DIGIXX 2018
ABP Brand Excellence Award 2018
MOBEXX 2018
Accreditation
Investor Presentation, May 2021
Exhibitions
Mumbai | Delhi | Singapore New York | San Francisco
Delhi - India
Delhi - India
California | New York
Jaipur - India
Cologne - Germany
Las Vegas - USA
New York | Las Vegas
New York - USA
Singapore
Bangkok - Thailand
New York - USA
Investor Presentation, May 2021
Disclaimer
Certain statements in this document may be forward looking statements. Such forward-looking statements
are subject to certain risks and uncertainties like government actions, local political or economic
developments, technological risks, and many other factors that could cause our actual results to differ
materially from those contemplated by the relevant forward-looking statements. Vertoz Advertising Ltd will
not be in any way responsible for any action taken based on such statements and undertakes no obligation
to publicly update these forward-looking statements to reflect subsequent events or circumstances.
Investor Presentation, May 2021
Vertoz Inc
Vertoz Inc
Vertoz Ltd
Vertoz Advertising FZ-LLC
Vertoz Advertising Limited
33 S Wood Ave
50 California
Kimberley House, 31
EX-34,
602, Avior, Nirmal
STE 600
Iselin
NJ 08830.
Street Suite 1500,
Burnt Oak Broadway,
Ground Floor, Bldg 16,
Galaxy, LBS Marg,
San Francisco,
CA 94111 USA.
Edgware, Greater
Dubai Internet City,
Mulund West,
London – HA8 5LD, UK
Dubai – 73000, UAE
Mumbai – 400080, India
T +1 646 895 6969
T +1 415 300 4333
T +44 20 3318 4422
T +91 22 6142 6030
Investor Relations
Mr. Akshay Sonar Parolkar - CFO
Vertoz Advertising Limited
602, Avior, Nirmal Galaxy L.B.S. Marg,
Ms. Rasika Sawant – Strategy & Investor Relations
Vertoz Advertising Limited
602, Avior, Nirmal Galaxy L.B.S. Marg,
Opp. Johnson & Johnson, Mulund (W) Mumbai – 400080.
Opp. Johnson & Johnson, Mulund (W) Mumbai – 400080.
CIN L74120MH2012PLC226823
Phone : +91 22 6142 6030
Email : compliance@vertoz.com
CIN L74120MH2012PLC226823
Phone : +91 9594457518
Email : ir@vertoz.com
Investor Presentation, May 2021