Crompton Greaves Consumer Electricals Limited

rs,

, BSE Limited (“BSE”), Corporate Relationship Department, 2nd Floor, New Trading Ring, P.J. Towers, Dalal Street, Mumbai – 400 001. BSE Scrip Code: 539876 ISIN: INE299U01018 Our Reference: 260/202

18%

Revenue ECD + Lighting Revenue A&P Spends EBITDA 2,447 2,934 92 298 2,083 2,597 57 281 18% 13% 60% 6% Rs. Cr Highlights • We commenced on the Crompton 2.0 journey in June 2023 • Cro

13%

nue ECD + Lighting Revenue A&P Spends EBITDA 2,447 2,934 92 298 2,083 2,597 57 281 18% 13% 60% 6% Rs. Cr Highlights • We commenced on the Crompton 2.0 journey in June 2023 • Crompton

60%

ECD + Lighting Revenue A&P Spends EBITDA 2,447 2,934 92 298 2,083 2,597 57 281 18% 13% 60% 6% Rs. Cr Highlights • We commenced on the Crompton 2.0 journey in June 2023 • Crompton stan

6%

Lighting Revenue A&P Spends EBITDA 2,447 2,934 92 298 2,083 2,597 57 281 18% 13% 60% 6% Rs. Cr Highlights • We commenced on the Crompton 2.0 journey in June 2023 • Crompton standalo

26.5%

emiumization GTM excellence Brand Investments Innovation ▪ Premium Fans saliency improved to 26.5% (+220 bps YoY) ▪ Continued focus on premium category for Water Heaters & Air Coolers ▪ E-comme

220 bps

tion GTM excellence Brand Investments Innovation ▪ Premium Fans saliency improved to 26.5% (+220 bps YoY) ▪ Continued focus on premium category for Water Heaters & Air Coolers ▪ E-commerce grew b

94%

YoY) ▪ Continued focus on premium category for Water Heaters & Air Coolers ▪ E-commerce grew by 94% YoY led by Appliances ▪ Alternate channels’ saliency improved to 17% in Q3 vs 15% last year ▪

17%

olers ▪ E-commerce grew by 94% YoY led by Appliances ▪ Alternate channels’ saliency improved to 17% in Q3 vs 15% last year ▪ 1,000+ Retail outlets transformed in Q3 ▪ Continued increase in A&P

15%

merce grew by 94% YoY led by Appliances ▪ Alternate channels’ saliency improved to 17% in Q3 vs 15% last year ▪ 1,000+ Retail outlets transformed in Q3 ▪ Continued increase in A&P ▪ Several laun

11%

Retail & Regional Chain Stores grew for the third consecutive quarter ▪ Retail counters grew by 11% YoY and Modern Trade reach by 14% YoY ▪ Growth in E-commerce with steady market share gains ▪ C

14%

ew for the third consecutive quarter ▪ Retail counters grew by 11% YoY and Modern Trade reach by 14% YoY ▪ Growth in E-commerce with steady market share gains ▪ Commenced to leverage ▪ Significant

Change Maker Grant

1

Large domestic appliances

1

Registered Office

1

Change Maker Grant

Reinviting CSR through Employee Engagement Building great place to work A dynamic framework that embodies our values and aspirations. The 6Cs Care, Connect, Collaborate, Create, Conquer and Celebrate Prioritizing environment Impact Sustainable product development to ensure responsible production, consumption and disposal Awards & Recognitions Greentech Safety Award 2023 Winner - Baddi Plant (Fans) Bethora, Goa won the prestigious National Safety Award 2023 at the 11th Global Safety Summit National Energy Conservation Award 2023 30 Key Strategic Tenets Continued to focus on Crompton 2.0 Tenets Crompton 2.0: Accelerated growth at healthy margins to deliver strong TSR Protect and grow the core • Fans: Strengthen the core & increase share in premium • •

Large domestic appliances

Market leading growth Pumps: Redefine position & increase agri-footprint Win in the Kitchen • Small domestic appliances: Leverage mutual strengths to grow share & reach • Large kitchen appliances: Expand through continued product differentiation Transform Lighting business • Product innovation & positioning • Focused GTM & sales process enhancement • Range expansion across panels & other segments Foray into new segments • Entry in 2-3 attractive whitespaces, in line with overall vision Brand excellence • Invest in consumer awareness, right brand positioning • Brand architecture redefinition Operational excellence • Manufacturing, quality & cost excellence to improve EBITDA and reinvest in growth GTM excellence • Continue expanding reach & diversify into channel whitespaces • Follow the consumer: Omni channel People & Organization • Autonomy & accountability with BU • Improve speed to market for NPD • Improve employee engagement Digital and technology • Digitally powered sales function

Registered Office

Crompton Greaves Consumer Electricals Limited, Equinox Business Park, 1st Floor, Tower 3, LBS Marg, Kurla (W), Mumbai - 400070, Maharashtra, India +91 22 6167 8499 For any query, please write us at: crompton.investorrelations@crompton.co.in Connect with us on www.crompton.co.in