RPSG VENTURES LIMITED has informed the Exchange about Investor Presentation
~~ RP-SanJlv Goenka
Group Growi ng Leg a cies
VENTURES
SEC: JC : 215
November 22, 2021
National Stock Exchange of India Limit ed,
BSE Limited,
Exchange Plaza, 5th Floor, Plot No. C/ 1,
Phiroze Jeejeebhoy Towers,
G- Block, Bandra - Kurla Complex,
Dala l Street,
Ba ndra (East), Mumba i -400 051
SCRIP CODE: RPSGVENT
Mumbai - 400 001
SCRIP CODE: 542333
Dear Sir/Madam,
Sub: Intimation of Investors' Presentation
In continuation to our earlier letter No. SEC: JC: 212 dated November 8, 2021, please find enclosed the
copy of the presentation for your information and records. We are also up loading the same in the
w ebsite of the Company at www.rpsgventuresltd.com
The above information is being submitted in compliance with th e provisions of Regulation 30 of SEBI
(Listing Obligati ons and Disclosure Requirements) Regulation, 2015.
Kindly acknowledge receipt of the same.
Yours faithfu lly,
RPSG Ventures Limited,
'
Company Secreta ry ICSI M embersh ip No. A18707
EY\c...L:
RPSG VENTURES LIMITED Regd. Office: CESC House, Chowringhee Square, Kolkata - 700 001, India
e-mail : rpsgventures@rpsg.in o Tel : +91 33 2225 6040 o CIN : L74999WB2017PLC2!93!8 □ Web: www.rpsgventuresltd.com
(Formerly known as CESC VENTURES LIMITED)
RPSG FMCG Business
Creating new age brands for the modern, aspirational Consumer
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a i t n e d i f n o C
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1 2 0 2 r e b m e v o N
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This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.
R P S G F M C G
Stable of 4 brands
02
I N D I A N F M C G M A R K E T
₹ 700,000 Cr
Indian Branded FMCG Market
9%
145
13%
150
13%
49 100
10%
35
Consumer Health
Beverages
Home & Personal Care
Packaged Food
2014-19 CAGR (%) | Amount in ₹ ‘000 Cr | Packaged Food & Beverages | Does not include 300,000 Cr of Staples + Dairy (branded) Source: BCG analysis
03
I N D I A N F M C G M A R K E T
10x
Others markets in per capita consumption
Brazil
Mexico
China
India
Beauty & Personal Care
11x
Snacks
6x
7x
8x
5x
4x
1x
1x
Per Capita consumption in USD for 2020 indexed to India Source: Euromonitor Passport
03
I N D I A N F M C G M A R K E T
10x
Others markets in per capita consumption
Brazil
Mexico
China
India
Beauty & Personal Care
India FMCG : Strong room to grow
11x
7x
Snacks
6x
8x
5x
4x
1x
1x
03
I N D I A N F M C G M A R K E T
FMCG large companies : ITC, Reckitt, Dabur : Sustained focus on GTM and Brand Creation over years.
04
I N D I A N F M C G M A R K E T
Indian consumer needs are changing
Smart Shoppers
Health & Wellness
No one size fits all
Increasing digital influence
I N D I A N F M C G M A R K E T
…and they are looking for more agile, more relevant and topical responses
RPSG FMCG
aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer
06
R P S G F M C G > V I S I O N
Our Vision stands on four primary pillars
Play in categories of scale
07
R P S G F M C G > V I S I O N
Our Vision stands on four primary pillars
Play in categories of scale
Create Disruptive Innovations
07
R P S G F M C G > V I S I O N
Our Vision stands on four primary pillars
Play in categories of scale
Create Disruptive Innovations
Build Brand equity
07
R P S G F M C G > V I S I O N
Our Vision stands on four primary pillars
Play in categories of scale
Create Disruptive Innovations
Build Brand equity
Build GTM offline and online
07
R P S G F M C G > V I S I O N
…and a strong foundation
Play in categories of scale
Create Disruptive Innovations
Build Brand equity
Build GTM offline and online
Develop Robust and sustainable supply network Invest in R&D capability
Build a future ready, highly driven Organisation
07
R P S G F M C G
Three Core Verticals to drive the FMCG Business
Food (₹ 117,000 Cr)
Personal Care (₹ 34,000 Cr)
Herbal Wellness (₹ 11,000 Cr)
17,000 Cr (15%)
17,000 Cr (14%)
16,000 Cr (9%)
37,000 Cr (16%)
30,000 Cr (15%)
21,000 Cr (8%)
13,300 Cr (12%)
Salty Snacks
Indian Ethnic
New Category 1
Staples
New Category 2
Hair Care
Skin Care
11,000 Cr (15%)
08
R P S G F M C G
Diversified portfolio of brands...
Positioning
Unique Proposition
Role in the Portfolio
“Tasty healthier snacks”
Tastier and Healthier
Scale Driver
“Natural, free from harmful chemicals hair & skin products”
Natural Yet Efficacious @ Right price
“Trusted Ayurvedic wellness”
Customised Solutions for consumers of today
“Tasty Indian salty snacks”
Giving Value for money Better than loose.
Margin Driver
Margin Driver
Scale Driver
04
R P S G F M C G
RPSG FMCG Vision: Create four megabrands
₹3,000+ Cr
(Estimated Revenue By 2026)
~₹1800 Cr 4% MS
~₹500 Cr 3% MS
~₹500 Cr 2% MS
~₹500 Cr 3% MS
02
R P S G F M C G
RPSG FMCG Vision: What gives us confidence
• Unique positioning in a large market • Fast ramp up to 200 Cr ; Equity scores amongst the top 3 in the
category
• Significant online presence – 1Million consumers served. • 150 + FDA approved formulations • Sight of future innovations
• Unique positioning tough to replicate by established brands • Sight of future tranche of innovations
Focus on Enablers
• At least 3 more category spaces planned. • Reasonable strong distribution set up : 300,000 stores • Ability to create new products, Supply networks to deliver competitive pricing and costs. • Strong organization in place
R P S G F M C G > J O U R N E Y
Our Journey has been very exciting so far...
2017
April Disruptive launch in snacking with TY!
06
R P S G F M C G > J O U R N E Y
2017
Acquired Evita
06
R P S G F M C G > J O U R N E Y
2018
Disrupted Extrudes with Karare
06
R P S G F M C G > J O U R N E Y
2019
Foray in Ayurveda with the acquisition of Dr. Vaidya’s
06
R P S G F M C G > J O U R N E Y
2021
March Disrupted the market by launching chips with 40% less sat. fat
06
R P S G F M C G > J O U R N E Y
2022
September 2021 Foray into Personal care with Naturali
06
R P S G F M C G > Q 2 P E R F O R M A N C E
RPSG FMCG – now @ 100 Cr per quarter. Strong momentum now back on the business across brands.
27
21
41
Q4 FY21
Q1 FY22
Q2 FY22
47
47
53
Q4 FY21
Q1 FY22
Q2 FY22
3
4
6
Q4 FY21
Q1 FY22
Q2 FY22
Amount in INR Cr
FMCG Business
77
73
101
Q4 FY21
Q1 FY22
Q2 FY22
Amount in INR Cr
03
R P S G F M C G > Q 2 P E R F O R M A N C E
Q2 FY’22 FMCG Performance Marketing investments curtailed earlier Investments in building the Potato Chips, Personal Care
Positioning
Revenue
Mat Margin
Marketing & S&D Spends
EBITDA
Q2'FY22 (Rs. Crs)
101
30%
38
(56)
Vs Q1'FY22 (%age)
38%
Vs Q2'FY21 (%age)
27%
4.2%
-5.0%
112%
82%
33%
43%
03
“Tasty healthier snacks”
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
₹ 17000 Cr
Salty snack market
15%
Expected Growth
42%
54%
4%
potato chips
tortilla chips
Puffed snacks
10
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
Evolving consumer trends are shaping the demand
Change in eating habits of consumer
Rise of Health & Wellness Segment
Innovation over Competition
Evolution of Packaging & Premiumisation
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
Began with a disruption in extrudes as
‘Guilt free premium snacking’
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
‘Baked not Fried’
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
Premium
0.8K – 1K Cr market (3-4% of the market)
Taste
Healthier Taste
12K – 14K Cr
(45-50% of the market)
Mass
10
R P S G F M C G > T O O Y U M M !
The positioning pivot is working ..
10
R P S G F M C G > T O O Y U M M !
Karare – Getting to strong momentum
NSV in INR Cr
Distribution up 80% (3M Rolling ECO Trend)
May
June
July
aug
Sep
Oct
Mar-May
Karare
100044
Apr-Jun
100044
May-Jul
110136
Jun-Aug
143660
Jul-Sep
170920
Aug-Oct
183908
10
R P S G F M C G > T O O Y U M M ! > B U I L D B R A N D E Q U I T Y
10
R P S G F M C G > T O O Y U M M ! > B U I L D B R A N D E Q U I T Y
10
R P S G F M C G > T O O Y U M M ! > C R E A T I N G D I S R U P T I V E I N N O V A T I O N S
10
R P S G F M C G > T O O Y U M M ! ! > C R E A T I N G D I S R U P T I V E I N N O V A T I O N S
3 lead players, 4 mainstream flavours across brands
100
100
100
14
16
10
60
Established flavours
Unique Flavours
21
23
38
10 8
45
14
7 8
26
Masala
Tomato
ASCO
Salted
Rest
How to differentiate?
TooYumm!
Lays
Bingo
10
R P S G F M C G > T O O Y U M M ! ! > C R E A T I N G D I S R U P T I V E I N N O V A T I O N S
40% Less Saturated Fat
89%
BPT win over competition
lip-smacking
flavours5
10
R P S G F M C G > T O O Y U M M ! > B U I L D B R A N D E Q U I T Y
R P S G F M C G > T O O Y U M M ! > P L A Y I N C A T E G O R I E S O F S C A L E
Potato Chips – Thumbs up from consumers! Strong repeat rates from stores! Now distributed in 200K stores every month !
NSV in INR Cr
May
Jun
Jul
aug
Sep
Oct
Mar-May
Apr-Jun
May-Jul
Jun-Aug
Jul-Sep
Aug-Oct
Chips
2 manufacturing locations operational 2 more already planned to take the count to 4
10
“Natural, free from harmful chemicals hair & skin products”
11
R P S G F M C G > N A T U R A L I ! > P L A Y I N C A T E G O R I E S O F S C A L E
~$4B USD
10%
41%
Personal Care
Growth in Value Sales for Personal Care Category
Naturals% of the Personal Care Category
10
R P S G F M C G > N A T U R A L I > P L A Y I N C A T E G O R I E S O F S C A L E
New age Online
Mainstream Synthetic
Traditional & Ayurvedic
10
R P S G F M C G > N A T U R A L I > P L A Y I N C A T E G O R I E S O F S C A L E
New age Online
Mainstream Synthetic
?
Traditional & Ayurvedic
10
R P S G F M C G > N A T U R A L I > P L A Y I N C A T E G O R I E S O F S C A L E
New age Online
Mainstream Synthetic
Traditional & Ayurvedic
10
R P S G F M C G > N A T U R A L I
Modern Naturals
10000 Cr+ of Market Value
Masstige Pricing
Natural Trendy Ingredients
Efficacious
No harmful chemicals
10
R P S G F M C G > N A T U R A L I
Beauty
Efficacy
Beauty Trade-off
Good for Me
But Slow
10
R P S G F M C G > N A T U R A L I
Beauty Make the Trade-off Efficacious & Better for you Choice
10
R P S G F M C G > N A T U R A L I
Added the Good
Trendy, efficacious Natural Ingredients
Deleted the Bad
Free from harmful chemicals
10
R P S G F M C G > N A T U R A L I
A personal care brand that is infused with natural ingredients & are free from harmful chemicals that delivers efficacious results and is better for you.
10
R P S G F M C G > N A T U R A L I
10
R P S G F M C G > N A T U R A L I
Super premium benefit at a great consumer value
Powerful Natural Ingredients
Harmful Chemicals Free
Consumer Claim
Efficacy (Benefit)
Price
Win Vs Competition
Fast action from first use
Up to 98% reduction
Nature’s Goodness
?
10
R P S G F M C G > N A T U R A L I
10
R P S G F M C G > N A T U R A L I > B U I L D B R A N D E Q U I T Y
R P S G F M C G > N A T U R A L I > B U I L D B R A N D E Q U I T Y
R P S G F M C G > N A T U R A L I
The Soft Launch has gotten off to a strong start
Geographies
Distribution
Offtake & Mystery Survey
3137
Stores
Delhi, Karnataka All Channels
Mumbai, Kolkata Select Channels
Nationally E-Commerce
Good consumer & retailer traction
10
R P S G F M C G > N A T U R A L I > E X E C U T I O N V I D E O
10
R P S G F M C G > D R . V A I D Y A ’ S
An Online Business with a firm footing
R P S G F M C G > D R . V A I D Y A ’ S
An Online Business with a firm footing
Robust Product Portfolio
50+
solutions across wellness and curative needs.
150+
FDA approved formulations
Category First Products
like Ayurveda for Muscle Build/ Herbo Turbo/ Livitup
10,00,000
consumers serviced through DTC channel
25000+
Free Doctor consultations over the last year to build trust and credibility towards Ayurveda
In house Manufacturing & R&D
10
R P S G F M C G > D R . V A I D Y A ’ S
Dr Vaidya’s carving out a distinct space & identity Own : Emerging Lifestyle Health Need space
Premium
0.8K – 1K Cr market (3-4% of the market)
Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Traditional
Modern
Led by conventional concerns like Cough and Cold, Pain Balms, Good-for-all Immunity, Digestion Churanas
Mass
10
R P S G F M C G > D R . V A I D Y A ’ S
Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space
Premium
0.8K – 1K Cr market (3-4% of the market)
Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Traditional
Modern
Led by conventional concerns like Cough and Cold, Pain Balms, Good-for-all Immunity, Digestion Churanas
Mass
10
R P S G F M C G > D R . V A I D Y A ’ S
Dr Vaidya’s carving out a distinct space & identity Owning the Emerging Lifestyle Health Needs space
Premium
0.8K – 1K Cr market (3-4% of the market)
Focus on imagery uplift of a ‘conventional’ and ‘age-old’ category by introducing cool formats like juices, gummies, sips etc
Traditional
Modern
Led by conventional concerns like Cough and Cold, Pain Balms, Good-for-all Immunity, Digestion Churanas
Not just ‘modern’ but ‘Relevant to emerging Lifestyle Needs’
Mass
R P S G F M C G > D R . V A I D Y A ’ S
₹11K Cr
strong and growing Ayurveda market
General wellness
Illness
Supplement
Weight management
Phase 1 Heath & Wellness
• Cold & cough Immunity • Digestion • Pain relief • Sexual wellness
• Diabetes • Liver Care • Respiratory • Cholesterol • Piles • PCOD • Others
• Tulsi (25%) • Ashwagandha (15%) • Giloy (10%)
• Weight loss drinks • Weight management
supplements
5-6K | 15-18%
3.5-4K | 12-13%
500-700 | 20%+
500-600 | 12-14%
10
R P S G F M C G > D R . V A I D Y A ’ S
Phase 2 Personal care
Health & Wellness
₹11K Cr
strong and growing Ayurveda market
Hair care
Skin care
Bath & shower
Oral care
Oil, shampoo, conditioner, hair color…
Anti-aging, body lotions, face cream, face wash…
Soap, Shower Gel…
Tooth Paste, Oil pulling
General wellness
Illness
Supplement
Weight management
10
R P S G F M C G > D R . V A I D Y A ’ S
Play in spaces with superior efficacy of Ayurveda
Todays Lifestyle Needs
Allopathy Cure (long term)
Traditional Ayurveda Brands
Women's Wellness
PCOS, Infertility, Post Natal Recovery
Stress/ Mental Health
Work stress, Screen driven
Sexual Problems
Specific concerns of diabetics, obese consumers
Nutrient Deficiency
Different needs across genders & age, chronic illnesses
Muscular Skeletal Disorder
Pain induced by stress & screen exposure
Weight Management
Childhood obesity, thyroid & PCOS, Post delivery
Digestive Issues
Differing needs amongst kids, working population
Immunity
Hair & Skin
Specific needs of chronic illness sufferers
Emerging concerns like pigmentation, psoriasis
Limited offerings
Limited offerings
One size fits all
Limited Ayurveda offerings
Back or Joint Pain led
Driven by looks
Targeted to seniors
Family Wellness
Limited offerings
10
R P S G F M C G > D R . V A I D Y A ’ S
Pathway to build a 500cr brand
2019
3x business growth to monthly 2cr NSV
Partial Acquisition of Dr. Vaidya’s
10
R P S G F M C G > D R . V A I D Y A ’ S
Pathway to build a 500cr brand
2021
Complete acquisition in March.
Complete Brand Overhaul Focused on consumer benefit Right Claims Better formulations Modern yet relevant
10
R P S G F M C G > D R . V A I D Y A ’ S
Weight management
Respiration/ Cold
Immunity
Stress/Sleep
Chronic Care
Sexual Wellness
Pain Management
Woman Wellness
R P S G F M C G > D R . V A I D Y A ’ S
Pathway to build a 500cr brand
FY ‘22
New Website Launch
New manufacturing plant & ramped up R&D for future scale
Strengthening ‘lifestyle’ led product portfolio: 10+ new product launches
10
R P S G F M C G > D R . V A I D Y A ’ S
Pathway to build a 500cr brand
FY 23-24
Offline Launch with Blockbuster products
Expand Internationally
10
“Tasty Indian salty snacks”
R P S G F M C G > E V I T A
Value snacks business has large, regional players
Revenue (INR Cr FY 19)
2,000
815
1100
480
Focus Market
West
West
East, West, North
West, North
10
R P S G F M C G > E V I T A
Evita : An emerging Indian Ethnic Player ; With near National presence.
Revenue
Focus markets
Key portfolio growth unlocks
₹167 Cr
Revenue FY’21
West
Gujarat, Maharashtra, Rajasthan
Deepen presence in focus states
South
Telangana, Andhra Pradesh, Karnataka, CG
North
Uttar Pradesh
Expand product segments : Kids/Large/Local
10
R P S G F M C G > E V I T A
Evita – Started to work on deepening presence
1
Distribution Expansion : by 10%
47
Expansion to East
Super stockists
Initiated
10
R P S G F M C G > E V I T A
Evita – supported with new launches, Rs 10/ price points
2
New Launches
9
4
Products under Family/Large pack
Products @ Rs 10 Price point launched
10
R P S G F M C G > E V I T A
…Steady top line progress and now EBITDA breakeven
49
46
47
47
53
NSV (INR Cr)
26
10% 12%
Q2 top line SLY growth
sequential growth
Q1 FY'21
Q2 FY'21
Q3 FY'21
Q4 FY'21
Q1 FY'22
Q2 FY'22
1.3
0.8
36%
H1FY22 Revenue GoLY
EBIDTA (INR Cr)
0.0
-1.4
-1.4
-1.1
10
R P S G F M C G > V I S I O N
RPSG FMCG : Strategic Imperatives
Play in categories of scale
Create Disruptive Innovations
Build Brand Equity
Build GTM offline and online
Develop Robust and sustainable supply network Invest in R&D capability
Build a future ready, highly driven Organisation
07
R P S G F M C G > G T M C A P A B I L I T I E S
Significant Go to Market investments planned. Deliver a store coverage of 500K by FY’23
Positioning
Mar’20
Oct’21
Mar-22
Mar-23
Sub Distributors (no's)
Coverage stores (000s)
Sales Reps (no's)
828
230
762
2195
4000
5000
300
350
500
1006
1258
1746
03
R P S G F M C G > G T M C A P A B I L I T I E S
All Distributors/ Reps equipped with SFA automation.
Single click check on Market execution.
Mandatory photo at every outlets
Auto mailers on Insights
03
R P S G F M C G > G T M C A P A B I L I T I E S
RPSG FMCG Supply Chain/ GTM : Significant capabilities in place
10 Factories (Incl. 3P)
22 CFAs
900+ Distributers
3L Direct Outlets
3000+ Sub-stockists
1000 Salesmen
03
R P S G F M C G > R & D C A P A B I L I T I E S
RPSG FMCG : Strong investments in R&D Capabilities
Established in
June 2017
Location
Thane (Maharashtra)
Combined Experience
95 Years
Categories
Foods , Personal Care , Ayurveda
Core Competency
Snacks: Baking , Frying , Extrusion , Coating Seasoning Creation PC: Skin , Hair Care Ayurveda / Nutrition: Illness , Wellness , Clinical Research Packaging Development: Rigid , Flexi , Laminates , labels Quality: Process Quality , Supplier Quality
03
R P S G F M C G
Pilot Plant - Foods
Personal Care Lab
DRV Lab
Packaging Lab
R P S G F M C G
Analytical Lab 1
Analytical Lab 2
QCA Lab 1
QCA Lab 2
I N D I A N F M C G M A R K E T
The organization is led by seasoned professionals
Rajeev Khandelwal CEO, RPSG - FMCG
SPJIMR Alumnus Ex. Reckitt Benckiser, P&G
Anand Dhodapkar VP Technical, RPSG - FMCG
Symbiosis Alumnus Ex. Marico, Nestle
Rajat Ghosh VP Sales, RPSG - FMCG
IMT Alumnus Ex. Bajaj Consumer, Dabur, Britannia
Janesh Kumar VP HR, RPSG - FMCG
Symbiosis Alumnus Ex. Airtel, Abbott, Dr. Reddy’s
Yogesh Tewari VP Marketing, RPSG - FMCG
IIMA Alumnus Ex. Mars Wrigley, Reckitt Benckiser, Colpal
Arindom Paul GM Manufacturing, RPSG - FMCG
Head SCM VP Supply Chain, RPSG - FMCG
Alliance Business School Alumnus Ex. Amazon, Marico
Rohit Garg CFO, RPSG - FMCG
CA ICAI Ex. Britannia, Marico
Gauri Malhotra Business Head, DR. Vaidya’s
Mallikarjun Patil Business Head, Apricot Foods
NMIMS Alumnus Ex. Marico
Harvard Alumnus Ex. ITC, Kelloggs, Godrej
03
R P S G F M C G
Striving to create four megabrands
02
RPSG FMCG
aims to build a diversified FMCG conglomerate led by new-age brands and innovative products, to serve the modern aspirational consumer
06
R P S G F M C G
RPSG FMCG Vision: Create four megabrands
₹3,000+ Cr
(Estimated Revenue By 2026)
~₹1800 Cr 4% MS
~₹500 Cr 3% MS
~₹500 Cr 2% MS
~₹500 Cr 3% MS
02
I N D I A N F M C G M A R K E T
10x
Others markets in per capita consumption
Brazil
Mexico
China
India
Beauty & Personal Care
Thank you !
11x
Snacks
6x
7x
8x
5x
4x
1x
1x
03