Rupa & Company Limited has informed the Exchange about Investor Presentation

*® ® C RUPA — RUPA & COMPANY LIMITED Fis) Z ~ ’ Date: 01/11/2021 To, The Listing Department The Department of Corporate Services National Stock Exchange of India Ltd BSE Ltd Exchange Plaza, Plot no. C/1, G Block, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex Dalal Street, Bandra (E), Mumbai - 400 051 Mumbai- 400 001 NSE Symbol: RUPA Scrip Code: 533552 Respected Ma’am/ Sir, Ref: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015 (‘SEBI Listing Regulations’) Sub: Investor Presentation Please find enclosed herewith Investor Presentation of the Company on the Unaudited (Standalone and Consolidated) Financial Results for the quarter and half year ended September 30, 2021. The Investor Presentation will also be available on the website of the Company. This is for your information and record please. Thanking you. Yours faithfully, For Rupa & Comp Limited anny Kundan Kumar Jha Company Secretary & Compliance Officer ACS 17612 Encl: As above Metro Tower,1, Ho Chi Minh Sarani, Kolkata 700 071,INDIA Phone: +91 33 4057 3100, Fax: +91 33 2288 1362 Email: connect@rupa.co.in, Wwww.rupa.co.in An ISO 9001:2008 Certified Company CIN No.: L17299WB1985PLC038517  INVESTOR PRESENTATION November 2021 Jae FRONTLIN= MACROMAN @) Bumchums TORRIDO foof ine femm@ra EURO Softline THERMOCOT MACROWOMAN @, EBs [6 U kK “" FRUITHLOOM. 77 rrPt scetcs —————————i iis Premium ThermalsSafe Harbor CRupa This presentation has been prepared by and is the sole responsibility of Rupa & Company Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation to purchase or subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify or amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes inaccurate. Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking yw wo wo statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, yw yt yw oa yw wt WD. could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”, “pursue”, “shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to differ materially include, among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to the Company, (d) technological changes, (e) investment income, (f) cash flow projections, and (g) other risks. This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes. Q2 & H1 FY22 FINANCIAL HIGHLIGHTS ance”* Revenue from Operations Gross Profit Rs. 368 crores Rs. 130 crores Bae My 171% EBITDA Rs. 71 crores aa +8” C RUPA Profit After Tax Rs. 53 crores hay 117% Export Revenues Gross Profit Margin Rs. 9 crores a +215% 35.5% * On Consolidated Basis EBITDA Margin 19.4% PAT Margin 14.4% Revenue from Operations Gross Profit Rs. 586 crores Rs. 215 crores Ba My 71% EBITDA Rs. 113 crores aay 111% C RUPA Profit After Tax Rs. 80 crores May *22% Export Revenues Gross Profit Margin Rs. 14 crores a +175% 36.7% * On Consolidated Basis EBITDA Margin 19.4% PAT Margin 13.7% Return on Capital Employed (ROCE)} 24.4% Return on Equity (RoE) 23.1% C RUPA Cash & Bank Balances Rs. 119 crores Net Debt Rs. 194 crores * On Consolidated Basis Net Debt to Equity 0.25x Working Capital Days 179 days nce Highlights CRUPA paiicuars (Rs. Crs) 2 FY22 er a1 FY22 an Yat Total Revenue 367.5 303.5 21% 585.5 513.1 14% Total Raw Material 143.6 123.8 217.8 235.0 Subcontracting Expenses 93.5 71.6 152.8 100.3 Value Addition 130.4 108.2 21% 214.9 177.8 21% Value Addition (%) 35.5% 35.6% 36.7% 34.7% Employee Expenses 16.1 12.7 30.5 22.4 Other Expenses 43.1 29.3 71.0 53.0 EBITDA 71.3 66.1 8% 113.4 102.4 11% EBITDA Margin (%) 19.4% 21.8% 19.4% 20.0% Other Income 2.3 2.1 4.4 2.3 Depreciation 3.5 3.8 7.0 7.6 EBIT 70.1 64.4 9% 110.8 97.2 14% Finance Cost 4.3 2.8 7.6 7.0 Profit before Tax 65.8 61.6 7% 103.3 90.2 14% Tax 12.8 16.2 23.1 24.3 Profit After Tax 53.0 45.4 17% 80.2 66.0 22% PAT Margin (%) 14.4% 15.0% 13.7% 12.9% * On Consolidated Basis e 7 ASSETS (Rs. Crs.) ee ee Non - Current Assets Property, plant and equipment 185.5 168.9 Right of Use Assets 18.6 18.1 Capital work-in-progress 8.7 19.4 Intangible Assets 5.5 6.0 Intangible Assets under development 0.0 0.0 Financial Assets (i) Investments 0.0 0.0 (ii) Other Financial Assets 2.8 2.7 Deferred Tax Assets 11.6 11.6 Non - Current Tax Assets 10.3 10.3 Other Non-Current Assets 7.7 8.5 Total Non - Current Assets 250.5 245.5 Current Assets Inventories 564.8 390.6 Financial Assets (i) Trade receivables 385.8 364.4 (ii) Cash and cash equivalents 2.2 3.2 (iii) Bank balances other than (ii) above 116.7 115.2 (iv) Loans 2.0 2.0 (v) Other Financial Assets 4.0 2.9 Other Current Assets 57.7 42.7 Total Current Assets 1,133.3 921.0 Total Assets 1,383,7 | 1,166.4 * On Consolidated Basis C RUPA STE TTT CEE OSS 2 4 C- Equity Equity Share Capital 8.0 8.0 Other Equity 762.1 721.6 Total Equity 770.1 729.5 Liabilities Non - Current Liabilities Financial Liabilities (i) Borrowings 12.8 13.5 (ii) Lease Liabilities 14.9 14.7 Provisions 0.4 0.4 Deferred Tax Liabilities, (net) 11.1 10.5 Other Non Current Liabilities 1.6 1.7 Total Non - Current Liabilities 40.9 40.9 Current Liabilities Financial Liabilities (i) Borrowings 300.5 131.9 (ii) Lease Liabilities 1.9 1.3 (iii) Trade Payables (a) total outstanding dues of micro enterprises and small : 0.8 11.6 enterprises (b) total outstanding dues of creditors other than micro : . 170.6 151.0 enterprises and small enterprises (iv) Other Financial Liabilities 79.2 71.5 Provisions 3.0 3.4 Current Tax Liabilities (net) 14.3 19.5 Other Current Liabilities 2.6 5.8 Total Current Liabilities 572.8 396.0 Total Equity and Liabilities LSA 1,166.4 e 82s | a ABOUT THE COMPANY #1 UndisouTea ‘One of the leading and largest knitwear brand in India, engaged in the manufacturing, marketing, selling and distribution of men's and women's innerwear, thermal wear and fashion wear’ — Presence across major E-commerce platforms — CRUPA rupaontinestore Wr amazon A snapdeal Paytm a 7,00,000+ Finished goods pieces per day =| 7,000+ SKUs @,7 1,200+ Dealers CRUPA ff 1,25,000+ Retail Outlets Vy 18 Sub Brands =x 100+ Registration of Trademark's Nationally & Internationally ... With long lé CRUPA Acquired exclusive license from “FCUK" Acquired exclusive license from Fruit of the Loom, Inc Awarded the "Promising Brands- 2018” by The Economic Times 50 Years of Creating Fashion... 2016 2018 Took over the business of mined ey ene converted peuree ine 2009 Launo’ oNerand, Macrowoman W into public limited Company 2012 Series, Torrido Thermal Wear IPO and listing of equity shares Awarded by “Li book of on Calcutta Stock Exchange ware Pecords” ooo and Jaipur Stock Exchange 2003 List fsh + NSE and BSE Also received Brand excellence in RUPA brand 2008 IsTINg OF snares a an innerwear award by many incorporated boon Launched premium brand renowned agencies 1995 A Macroman MSeries Awarded by The Economic Times — the “Best Corporate Brana” 1968 1996 Started manufacturing casual wear A “N Started export of products Rupa & Co. Pvt. Lid. Set up Dyeing unit at Domjur, West Bengal Established Started manufacturing thermal wear products — Thermocot ... under the lea CRUPA Mr. Kunj Bihari Agarwal, Managing Director Mr. Prahlad Rai Agarwala, Chairman Mr. Ghanshyam Prasad Agarwala, Vice Chairman ¢ More than 50 years of experience in the textile industry ¢ More than 47 years of experience in the textile industry * More than 45 years of experience in the textile industry, * Provides strategic direction to the Company and is the * Rich experience in leadership, strategic guidance, risk foresight specialization in marketing and distribution driving force behind the establishment and growth of the and operations of the Company * Guides the company and the management at all the stages Company of its development and strategic decisions ¢ Actively engaged in various philanthropic activities ¢ Actively engaged in various philanthropic activities Mr. Ramesh Agarwal, Whole-time Director & CFO Mr. Mukesh Agarwal, Whole-time Director Mr. Niraj Kabra, Executive Director * More than 30 years of experience in the textile industry * More than 25 years of experience in the textile industry « Acommerce graduate from Calcutta University ¢ Plays a key role in the production planning & distribution of ° products and completely manage processing house Plays a key role in the setting up of systems and process for ° More than 15 years of rich expertise in the field of Operations distribution & production planning and general administration. He has been serving on the Board of the Company since 2018 ¢ Brand Director of Jon, Thermocot, Torrido and Femmora ¢ Brand Director of Frontline Mr. Dipak Kumar Banerjee, Independent Director Mr. Sushil Patwati, Independent Director Mrs. Alka Devi Bangur, Independent Director ¢ A Chartered Accountant with experience over 45 years ¢ 40+ years of experience in the field of cotton yarn and knitted ¢ She has over 16 years of experience ¢ He started his career with LIC in 1970 and thereafter, in 1975, fabric industry ¢ Managing Director of Peria Karmalai Tea & Produce Co. Ltd. joined HUL. In 1992, he became the Commercial Director of ¢ Member of the Executive Committee of the Federation of ¢ She is the member of FICCI Ladies Organization (FLO) (Ladies wing of FICCI). She is also the committee member of Bharat chamber of Commerce Unilever Plantations Group Indian Export Organizations. ¢ Joined the company as a Board member in 2013 ¢ Joined the company as a Board member in 2003 Mr. Dharam Chand Jain, Independent Director Mr. Ashok Bhandari, Independent Director Mr. Vinod Kumar Kothari, Independent Director ¢ 45+ years of experience in the field of textile and knitted ° fabric industry ¢ Chairman of K.D. Sarees Emporium Private Limited. Joined the company as a Board member in 2003 Chief Financial Officer and President at Shree Cements Limited for over 25 years 40+ years of experience as a key executive negotiating with banks, governments, JV partners, and technology & equipment suppliers Chartered Accountants and Company Secretary Former chairman of the Institute of Company Secretaries of India. He is an author, trainer and expert on specialized areas in finance ...and a highl Mr. Vikash Agarwal, President ¢ New generation industrialist, graduated from St. Xavier's College, Kolkata and completed Diploma in Marketing from the University of California, USA ¢ Brand Director of premium brands, ‘Macroman M-Series’ & ‘Macrowoman W- Series’ along with the other brands, ‘Softline’ & ‘Footline’. He is also managing the Group's Finance function and Investor Relation Activites ¢ President of Indian Chamber of Commerce and also associated with Young President Organisation (YPO), acting as a Board Member of the Calcutta Chapter Mr. Dinesh Kumar Lodha, Chief Executive Officer ° Extensive experience in business leadership — built businesses, scaled-up growth stage businesses, managed complex organizations as the CEO, worked in global matrix organizations with multiple stakeholders ¢ Member of ICAI and ICSI, he is possessing Black Belt (quality certification) in Lean Six Sigma, GE USA. Graduated from GE Crotonville, USA in Executive & Strategic Leadership (GE MDC) and from ISB Hyderabad in course on Marketing Strategies in Competitive Environment Mr. B. K. Singh, General Manager — Dyeing Mr. J. Rajendra Kumar Singh, General Manager - Production More than 35 years of expertise in the * 20 years experience in production and field of Dyeing and production operation in textile operations ¢ Ex-VP/Head Operation — Previously worked with Suryawansi Manufacturing, Gokaldas Images Dyeing Mills CRUPA Mr. Rajnish Agarwal, President New generation industrialist, Master's in Business Administration in Marketing from University of Cardiff, U.K. Brand Director of brands, ‘Bumchums’ & ‘Euro’. He also looks after the branding related activities in Rupa Mr. Siddhant Agarwal, Vice President Mr. Pronob Mukerji, General Manager — Marketing & Media New generation young and dynamic industrialist completed M.Sc. from University of Warwick, U.K. Joined in the year 20146 and was instrumental in bringing two international brands, i.e. French Connection U.K. (‘FCUK’) and Fruit of the Loom (‘FOTL’) Looks after the business of these two international brands in India along with Modern Trade Mr. Randhir Singh Jolly, General Manager — Modern Trade More than 17 years of experience in ° Marketing & Media 15 years of experience in the field of textile, Apparels & Innerwear Previously worked with Page Industries * Previously worked with Bombay Dyeing and Raymond's 13 ~) St =) ey TT RN yj A~4 PROMISING v4" CDS ye we Most Promising Brand 2018 The Economic Times 2017 InNdywood Excellence Award Best Corporate Brand 2016 C RUPA Chosen by the Indian Consumer INDIAN 2011-2012 Indian Power Brand 2011-12 The Economic Times Govt. of Telangana THE WORLD'S GREATEST BRANDS 2015 ASIA & GCC Gasney fommestrasey ~MACROMAN ‘i PROCESS REVIEWER: DUSTRY: Lifestye josiery CATEGORY: H pwe Industry MACROMAN @) be dd The Worlds Greatest Brand 2015 Asia “Macroman M-Series” Worldwide achievers (Zee) Business Leadership Awards 2013 De pre Rupa & Co., Ltd. First Indian innerwear manufacturer as licensee of SUPIMA 14 We offer Atforaagpoiii CRuUPA | 1. Affordability 2. Scalability 3. Inspirations Brands nl Ez —— Anintegrated & efficient business model Accelerating the launch of Broad & unparalleled product State of Art Manufacturing facility | Inspirational brands portfolio ' Far-reaching footprints Deepening commitments by consistent investments Brands across a wide price range ; Quality implemented at all levels Unwavering focus on R&D VS aE Tl —~ ~ — —————— = @ O11. Broad & UNPGrallelec CRUPA INnerwear Thermal Wear Casual / Athleisure Vests Vest / Upper Leggings & Causal Wear Brief / Drawer Lowers Socks Lingerie T-shirts Bermudas & Tracks Athleisure & Winter Fashion “Rupa overhauls its portfolio periodically to the fast-changing requirements, evolving the market in line with changing times." 16 1. Brands across G WIGE PiGETG Crupa | Diversified product offering across customer types, product categories and price segments Bouquet of Brands across Price Segments Super Premium fc u k Segment undorwoar WR ————. Gamut of products from Premi innerwear to casual and remium Segment athleisure wear MACROMAN @) MACROWOMAN @, (Inner wear + Thermal wear + SERIES . Active wear) FRUITHELOOM, _ Mid-Premium Segment & . FRONIEES EURO TORRIDG foof ine ofiline Strategically making emm@ra presence in Mid-premium to MACRONAN Bumchums THERMOCOT ft Super premium brands Economy Segment Jae Licensing of International Brands Brand across Brand across all Users Brand across Women Wey) (Men + Women + Kids) 2. An integraiea & Silicis CRuUPA zl ES EE Q_p ma Job 0 0} 0} Oo Product Design & Development Manufacturing Process Logistics & Distribution ¥ Baa HH BH HB Manufacturing Process a) a) a) © © OOO Processing / Knitting Dyeing & Stitching Warehousing Distribution 9 y Bleaching Ge | annette oO 5 ae) Logistics & Distribution Cutt; Critical Processes done in-house utting = = aa » Reduce costs & Improves efficiency Invest extensively in Up-gradation and Outsourcing labour manufacturing replacement of old Critical Processes intensive processes » Helps keep our asset base integration and machines as and done in-house helps keep our asset and employee base light scale when required base and employee base light » Helps maintain high quality of output 2. State of Ari MGNUTGET CRUPA Continues investment in R&D to produce environment-friendly clothes and minimize carbon footprints 9 gy Tirupur (Tamil Nadu) Bengaluru (Karnataka) Knitting: State of the Art Knitting process done at our manufacturing plants 25 tons/d + Dyeing: Best in class technology for dyeing and onsi oy 7,00,000 bleaching to maintain competitive quality Fabric Dyeing Finished Goods per day standards to have accuracy in design and consistency in quality and quantity with minimum use of labour y 3 tons/day 7,000+ 9 Stitching: Specification and technical know-how support provided to all vendors to have consistency in quality Cutting: CNC and CAD technology is adopted Yarn Dyeing SKUs Disclaimer: Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness 19 e 2. Far-reacning tOGtenints CRuPA Pan India Presence @— RUPA enjoys very strong position in the East of India and has gained significant presence in the North followed by the West of India 1,200+ Strategy is to foray in newer markets by appointing ’ ®> new distributors and building experienced team and Dealers further penetrate in the existing markets RUPA is increasing its footprints in South India and plans to expand and improve market share going ahead ] 25,000+ Retail Outlets eo RUPA has a wide range of product portfolio which helps it to strategise the product offering suiting to the @®— different consumer preferences of the respective states Exports: RUPA exports its products in Middle East Countries like UAE, Saudi Arabia, Kuwait, lraq, etc. Myanmar, Ukraine, Algeria, Indonesia, Nigeria, Congo, Russia, USA and Singapore ®— among others and it aims to strengthen its presence in the existing markets and introduce Seeding Markets localised products as per the varied preferences of the consumers Focused Markets Growing Markets Disclaimer : Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness e2. Quality ime Pursuit of quality without compromise is achieved by single-minded focus on innovation and research, continuous upgrading of machinery, stringent quality control measures, and international-standard production norms Quality is implemented at all levels, from Project Planning, Design and Documentation, to Execution and Supervision Application of advanced technology at every level— from planning to production — gives Rupa products the leading edge Multi-pronged use of technology helps to meet all the required specifications, ably assisted by a trained pool of highly-qualitied scientists and technicians Understanding the value of research, the ultra- modern laboratory at Rupa’s Dyeing and Processing Plant gives advanced developmental support to the daily operations The Dyeing unit is supported by an advanced in- house R & D unit, which continually strives to bring cutting-edge technology and know-how to production processes. 21 VamUlaieWisisiale) eels © We putin d lot of research and effort to give environmentally friendly clothes Innerwear, thermals and hosiery products are made from superior and natural fibers that are grown in sustainable farming methods Most of our fabrics are biodegradable Regularly upgraded and modernized production technologies help to conserve and recycle precious water and energy We make soft, breathable, lush and comfy knitted wear that also replenish the environment in every way we can CRUPA Harnessing the power of technology allows to conform to international standards of fastness properties like rubbing, perspiration, light and washing Each of Rupa’s product proudly flaunts the Colorfast guarantee Much of the research is focused on enhancing the standards of colour in the quality control laboratory Up-to-date, high-performance equipment and matching software is used to aid perfect colour formulation and colour correction, as well as testing for colour-fastness, and effects Our products conform to international standards of fastness properties like rubbing, perspiration, light and washing and come with a Colorfast guarantee 22 3. Accelerating CRUPA * Exclusive license to develop, manufacture, market and sell the FCUK brand of innerwear and related products in India ¢ Access to a global brand with strong brand recognition in the super premium segment Well-known & largest * Brings global expertise in improving other areas as well viz., manufacturing processes, designing International brands in the innerwear category capabilities, logistic management, etc. * More than 30 distribution points at pan India level, available on Amazon, Myntra, Paytm, Flipkart and other E-commerce Portals Making luxury accessible iB FRUIT#ELOOM. Rupa - A truly Global Indian fcuk underwoar Premium innerwear based on comfort accessible ¢ Exclusive license from Fruit of the Loom, Inc, to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls and toddlers in India, under their brand names * Exclusive tie up with Amazon and Central; more than 60 distribution points at pan India level Globally known premium apparel brand « Widely accepted by the consumers 23 3. Deepening CRUPA 6 6 Strong brand recall developed through consistent investment in advertising and brand promotion strategies 9 9 Over Rs. 1,000 crores spent on brand development in the last decade Consistent annual investment of 6-8% of sales in brand development to create a robust portfolio ; * Lower in 2021 due to CoVID, no brand 7.4% 7.4% 7.3% 7.1% expense done in HIFY21 = = Sa 7 28 . 4.2% 2017 2018 2019 2020 2021* Brand Development Cost (Rs. In Cr) BG re 1 eee Expect Branding and Advertisement ie ROYALS Cost fo come back to normalcy j.e. 6-8% of revenues in FY224. |T Infrastructure = Article SAP has an articla 30 matrix methodology which enables the merchant to create only ONE article and define the vanants with various dimensions. Easy Multi Destination Shipment SAP helps you create 1 sales order for multi destination shipment and then auto creation of destination wise shipment order Fashion-Contract SAP helps you track dealer contracts centrally along with orders & forecast Fashion Price Design Schame and discounts based on dynamic property like season, customer segment, sales volume and size & colour combination Article Allocation With proper production planning, article stock can be assigned to orders based on dispatch plan — the day 1 dispatch with priority will have first lot stock assigned to it Inventory at Vendor SAP will help you automate subcontracting process with tracking of issued materials if managed through sale — purchase route aa. Fashion ATP Thanks to the scheduling capability with SAP, you can have single scheduling process thereby aggregating dispatch schedules in orders and create one ATP Order Approvals With necessary controls, SAP provides flexibility to add new activities for sales Orders VAS Materials like hangers/special packaging can be treated as value added services in SAP and can be part of the overall process. ww ~ C RUPA Significant decrease in operational time for article management and maintenance Data Record Error Rate will reduce ensuring that master data is clean and streamline Reduce duplication and manual effort in order scheduling Reduce duplication and manual effort in sales order booking with fast SO creation App Increase flexibility in creation of sales order with configuration of prefilling data Single source of truth for outside manufactured articles or traded articles Reduce manual effort for creation of multiple DOs Reduce manual effort of manual quality process Digital Rework Process in case of Return 25 A. |T Infrastructure = 1 Fashion Demand Planning — Dealer Contracts, Order & Forecasts Contract- Forecast- MSO- CSO- vet Fabric- Garments- OBD- 1000 PCs ones canes pone 1200 PCs 1200 PCs 1200 PCs 1200 PCs  GROWTH STRATEGIES  MAKING INDIA PROUD SINCE 1968 * Plan to have presence through 7. Modern 300 LFS in the next 2 years Retail EBOs ¢ Plan to rollout 150 more EBOs in the next 2 years E-commerce ¢ Enhance brand visibility through increasing online presence 6. Re- organising the Distribution Channel Moving from wholesale distribution channel to a direct distribution channel for some products 5. Foray in new markets in India Foray in newer markets and further penetrate in the existing markets CRUPA Aim to increase share in premium + super premium category 1. High Margin Business Plan to grow through in-licensing or inorganic brand associations as well through organic growth of the Casual wear range 2. Active & Womenswear Leggings under the brands "“Softline” and “Femmora” have significant growth and widely accepted by the consumer 3. Focus on Plan to cross Rs. 200 crores of Thermal Thermal wear wear revenue in next 2 years . Focus on m= oe) aS Focus to double exports and tap new geographies in the next 2 years 28  gh margin revenue stream (Rupa One of the Largest Premium Brand of Macroman M-Series and Macrowoman W-Series Innerwear, Leisurewear. Soortswear have top notch fabrics, are styled by cutting edge Direct distribution model with Activewear & Athleisure : Men & designers, available in a variety of colors and access fo retailers through own ‘ patterns, with interesting accents and a range of sales personnel Women exciting cuts for fashion and comfort MACROMAN @) SERIES = WORN WORLDWIDE meen een e 29 fcuk underwear Sip FRUIT# LOOM. ° * Includes FCUK, Fruit of the Loom and M Series e revenue stream Vision to occupy the white space in the category and consumer mindspace where the aspirational Indian consumer can show off his style quotient and discerning taste Catering to the brand sensitive Indian youth, aspiring towards super-premium product categories Making luxury accessible to the Indian consumers Given its super-premium positioning, distribution largely through its retail MBO’s (very selectively present across premium retail locations) along with an aggressive ecommerce strategy Company is targeting 6,000-8,000 doors in the next 3-5 years Fruit of the Loom is positioned within the large, fast growing mass-premium category, providing significant room to create scaled-up brands, comparable to the value segment Aim is to make premium innerwear based on comfort accessible to the consumer and become the by word for the category Given its premium positioning, follows an aggressive distribution led strategy; extensive presence across 3,280 retail touchpoints (MBO’'s) along with a strong online focus Company targets expansion into 30,000+ doors in the next 3-5 years C RUPA Premium + Super Premium* (Rs. in Cr) ° MACROMAN @) f cuk FRUITSLOOM. 126 88 44 2011 2015 2018 2025e Premium + Super Premium* (% of revenue) 11.2% 9.A% 6.9% 2011 2014 2018 2025e 30  rowth segments — Athleisure bumchums “The most recent popular expression in design is "athleisure," one of those made-up terms that are so incredibly strange as to be flawlessly illustrative. That is, fashioners are fixated on garments that fit a to some degree general class of | being suitable for either athletic or recreation interests” a lO ) Range for Men, Women and Kids Bumchums range of T-shirts, Bermudas, Tracks and Muscle Tees is designed for those who hate seriousness ne High Growth Potential in Active / Thermal Wear Health and lifestyle focused Active wear segment industry has grown by ~13% CAGR since 2011 C RUPA Athleisure - Anything from active leisure wear to workout clothes Winterwear - From lounge wear and full sleeve t-shirt to classic stylish hoodie 31 wth segments —- Womenswear CRUPA Pioneering Premium Leggings, Lingerie and Outerwear brand with a huge range of wardrobe essentials ho seek ease with a fashionable edge Softline aims to make ‘comfortable’ the new fashion statement. ‘Softline’ has always pushed the envelope in terms of innovation, variety and comfort Brands mantra ‘Effortless You’, communicates exactly to reach out to the primary consumer base, i.e. young women, fulfilling their need for comfortable yet stylish Lingerie, Leggings and Casual wear Variety of leggings, crafted from unique 4D cotton stretch fabric for added comfort DP nae Available in 250+ colours for all sizes Sofiline Outerwear consist of Western Kurti pants, Palazzo pants and Knitted pants. Crafted from high quality cotton, blended with elastane that allows free movement for daily wear Plans to scout for opportunities in Women Wear to develop brand capabilities, manufacturing ability or distributional reach 32 wth segments — Thermal wear CRUPA THERMOCOT TORRIDO Premium Thermals Your ideal companion during winter Exquisite range of thermal wear months. Now, you can stay warm and stylish in winters Available in a variety of exciting colours, trendy styles and alll sizes, it is ideal for Thermocot fabric is knitted on hi-tech every member of the family machines with a perfect blend of Cotton and Polyester to give a perfect So stylish yet thin that you can step out in and warm fit even in the lowest your Torrido for morning jogs or even temperatures wear it Under the shirt for a business meeting Plan to cross Rs. 200 crores of Thermal wear revenue in next 2 years e 33 and new markets CRuPA UAE | Saudi Arabia | Kuwait | Iraq | Myanmar | Ukraine | Algeria | Indonesia | Nigeria | Congo | USA | Singapore | Russia and many more 9 Russia USA Middle East Strategy is to foray in newer markets by Countries 9 appointing new distributors and building experienced team and further 9 India penetrate in the existing markets Africa South East Asia Exports of Rs. 25 croresin FY20 | Plan to double export revenues by FY 2022 Disclaimer : Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness 34 e out Simplifying and Optimising CRuUPA Wholesale Distribution Channel Direct Distribution Channel | Agents | S——_—V[cs4s893uMa@nwaoououmh9]hIt—NN-IT]TTT Wholesalers Strategically move towards — . te . Distributors Direct Distribution channel _ NY, ( | for its product categories Company's Semi Wholesalers Retailers Sales Representatives 3 | Retailers Retailers | | Better inventory | | Improving inventory | | Increase sales through Better control on prices manaaement with . with well-defined margins . g de ade turnover with support to increasing presence and for distributors and retailers OF Primary <cles ary distributors and direct availability at retail counters of interaction with retailers all the SKUs e 35 MODERN RETAIL TRADE Currently have 150+ stores Strategy: Increase Brand Footprints across all brands creating special product line more relevant for Modern Trade Improve on time order serviceability to avoid revenue loss drive business forward EXCLUSIVE BRAND OUTLETS Currently have 11 stores Strategy: Create small to mid sized Franchise Store Model with best-in-class SOPs Build and nurture, competent Franchisee Management Organisation Capabilities C RUPA ONLINE PORTALS Present on all e-commerce sites Strategy: E-commerce Industry is expected to grow double by 2022 ($50 Billion) Develop a robust tech-based warehouse infrastructure to support Pure Play Market Place business Model Establish Franchise model within Top 50 Cities Create a robust, tech driven warehouse Invest in Key enablers like Store design, Develop packs /Combos based on infrastructure Branding, IT, CRM, SCM, CS, Marketing & requirements Become a_ secondary sales driven Training / Development . . Future Plan: company, investing on Brand staff Future Plan: > Enhance brand visibility through increasing online presence CRUPA amazon rupasalincstere “eee” ; Future Plan: Adding 7-10 stores in next 1 quarter To have presence through 300 counters in the next 2 years To roll out 150 more EBOs in the next 2 years Walmart >\< iyratabahets lifestyle pantalans § VW Ni snapdeal A PayTm MART Different modern retail formats and e-commerce platform offer significant opportunities to propel growth 36  ive growth CRuPA Increasing penetration of Growth in penetration electronic media leading of organized retail to branded products Increasing income levels and high spending power A A A Emergence of purpose- specific innerwear (sporty, casual, fashionable) widening the Market Changing Fashion Growing Uo aniZaTion Trends Men Cateqgo Innerwear Indust Women Catego Innerwear Indust 6% 12% CAGR CAGR 2010 2015 2027E 2010 2015 2027E Rs. In Crs Source: Industry Estimates CSR Activiiié More than 400 water filters and coolers installed at public places Rewarding the meritorious students, especially the underprivileged children in the society 38 CSR Activities AN |S care | KOLKATA CHAPTER a TT , Assembly point: Duckback House, 41 Shakespeare Sarani, Kolkata 17 Event Coverage Commemorating the International Women’s Day on March 8, more than 220 Shalinis, took out a rally from our Duckback House office to AC Market. The energy and zeal of the young brigade was exemplary as they, strode forth brandishing feisty banners and placards that deftly conveyed the most poignant of messages and brought home the critical issues of gender equality, women empowerment and equal opportunities. Decked up in pink, a quintessential colour that celebrates womanhood, the girls took to the roadsina carpe diem fashion. Our long time partner Rupa and Co. Ltd. provided the pink tees and white caps making the event a delight for everyone. Support from Kolkata Police who ensured a safe and secured road for the girls, was extremely heartening, This year marked the beginning of along journey and we have miles to go..... ae le iT 39CSR Activities Providing Food to the needy children Upliftment of all from the Tribal society CSR Activities ANNAPURNA RATION in association with Kolkata Municipal Corporation In a nourished body, resides a nurtured mind§ ||| “Midday meal scheme is an || Initiative by Govt. of INDIA. * Distributing over 12 lac nutritious meals every day across India ee * Kitchens with highest standards of cleanliness and hygiene Y + Over 20 Centers in 8 states, —~—— Soa Support our Mid-Day Meal Project Call : 07278137225 | For online donations: www.annamritakolkata,org |] ©) annamritpigmi 41CSR Activities  HISTORICAL FINANCIALSHistorical Find GC RUPA 1,313 257 175 1,093 1,120 1,149 1,015 975 800 155 109 155 15] H2 536 605 698 66! 487 132 139 34 66 H2 66 73 99 9] y 62 H2 34 38 ae 36 24 H1 er er er . ‘BBB Gg ‘nhoia i & FYI6* FYI7* FYI8 -FYI9.—sFY20.—SséY2d FYI6*FYI7* FYI8.—sFYI9.—s«&FY20~—~=«*@YY'2T FYI6* FYI7* -FYI8.—sFYI9.~—s«&FY20.—~O~*«@YY'2T EBITDA Margin PAT Margin ——EBITDA% ——PAT% 13.4% 5.5% 7.7% 6.6% 6.5% 6.4% FYI6* FYI7* FYI8 FYI9 -FY20_——s*FY21 FYI6* FYI7* FYI8 FYI9 ~ FY20_— ‘FY21 * Financials for FY16 and FY17 are Pre-IND AS eHistorical Fing CRUPA 30.8% 26.8% 23.0% 24.3% 25.1% 20.2% 19.0% 17.9% 18.4% 14.2% 13.6% 11.0% Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 Mar-16* Mar-17* Mar-18 Mar-19 = Mar-20 Mar-21 Debt to Equity Working Capital (Days) Inventory [J Debtors JJ Creditors 0.39 0.38 175 0.30 0.23 0.18 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 * Financials for FY16 and FY17 are Pre-IND AS e 5 Historical Fing CRUPA Revenue (Rs. In Cr) EBITDA (Rs. In Cr) PAT (Rs. In Cr) 1,261 257 181 1,084 1,090 1,108 1,013 941 763 166 170 155 111 H2 535 600 678 677 A7A 131 141 125 95 93 100 78 77 80 74 109 H2 65 60 H2 34 40 64 55 35 H1 485 NST) ao G ‘EBiagai & ‘Hoga & & FY16* FY17* FY18 FY19 FY20 FY21 FY16* FY17* FY18 FY19 FY20 FY21 FY16* FY17* FY18 FY19 FY20 FY21 EBITDA Margin PAT Margin ——EBITDA% am PAT% 20.4% 15.2% 13.0% 0% 13.2% 7.1% FY16* FY17* ~~ FY18 FY19 FY20 FY21 FY16* FY17* = FY18 FY19 FY20 FY2] * Financials for FY16 and FY17 are Pre-IND AS 46 Historical Find CRUPA 30.5% 25.6% Z 22.9% 27.1% 25.7% 25.1% 23.7% 19.1% 19.8% 17.2% 15.5% 13.3% Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 Mar-16* Mar-17* Mar-18 Mar-19 = Mar-20 Mar-21 Debt to Equity Working Capital (Days) Inventory [J Debtors JJ Creditors 0.39 172 0.30 122 108 105 110 116 109 0.22 0.22 97 96 0.18 0.13 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Mar-21 * Financials for FY16 and FY17 are Pre-IND AS e a Sharing prot Payoutas f ‘ f ‘ f ‘ f \ : a % of | 24.5% | 30.1% | | 32.1% | | 33.2% | | 30.3% | | 27.7% | | 4, Profits A } A } ae Dividend % of FV Mark of gratitude to our shareholders 500 during the pandemic: Special Dividend of Rs. 2/- per equity share 300 300 300 275 275 275 250 200 300 FY18 FY19 FY20 FY21 FY13 FY14 FYIS FY16 FY17 Consistently sharing over 20% - 30% of the profits as Dividend to shareholders 48  Company: CIN: L17299WB1985PLC038517 Mr. Sumit Khowala sumit.khowala@rupa.co.in Investor Relations Advisors : c orient capital Mr. Deven Dhruva Mr. Sagar Shroff +91 9833373300 +91 9820519303 deven.dhruva@linkintime.co.in sagar.shroff@linkintime.co.in FRONTLINS macRoman@ BGumchums ToRRIDO EURO PREMIUM INNERWEAR << o—_——a= Premium Thermals FASHION INNERS