UNITDSPRNSE28 October 2021

United Spirits Limited has informed the Exchange about Investor Presentation

United Spirits Limited

United Spirits Limited

Registered Office: ‘UB Tower’ #24, Vittal Mallya Road, Bengaluru – 560 001 Tel: +91 80 4544 8000 Fax: +91 80 3985 6862 www.diageoindia.com

National Stock Exchange of India Limited Exchange Plaza, C-1 Block G, Bandra Kurla Complex, Bandra East, Mumbai- 400051 Scrip Code: MCDOWELL-N

28th October 2021

BSE Limited Listing Department Dalal Street, Mumbai 400 001 Scrip Code: 532432

Dear Sirs,

Sub: Investor presentation

Further to our intimation dated 26th October 2021 regarding investor meet, enclosed herewith copy of the presentation on strategy refresh to be used in the meeting.

This is for your information & records.

Thank you,

For United Spirits Limited

Mital Sanghvi Company Secretary

Encl: as Above

Corporate Identity Number: L01551KA1999PLC024991

contactus.india@diageo.com

USL STRATEGY REFRESH INVESTOR PRESENTATION, OCTOBER 28TH, 2021

WHERE WE ARE TODAY..

Transformation & setting runway for the future

Profitable Growth

Transformed reputation

Big shifts in talent & culture

Total NSV

P&A NSV

EBITDA %

16.6%

14.3%

11.6%

12.5%

11.4%

9.7%

6.0%

F15

F16

F17

F18

F19

F20

F21

F15

F16

F17

F18

F19

F20

F21

F15

F16

F17

F18

F19

F20

F21

Debt

₹ 5320 Cr

FY 2015

>90% Reduction

₹443 Cr

Q2 FY22

WELL PLACED TO SHIFT GEAR…

* Confidential *

2

…TOWARDS A NEW MISSION

Top performing CPG company in India delivering sustained double-digit, profitable topline growth

&

long-term value to all our Stakeholders

* Confidential *

3

TAPPING INTO TRANSFORMATIONAL CONSUMER & CATEGORY ENERGIES TO FUEL OUR MISSION

* Confidential *

4

RISING AFFLUENCE providing breakout opportunity at the top

Consumer Prices (in INR) *

Diageo India portfolio

Annual HH income

> INR 28L High

INR 4.8 - 28L Upper Mid

INR 2.4 - 4.8L Lower Mid

< INR 2.4L Low

l

l

n o i t a u p o P d o h e s u o H s ’ a d n

i

I

2021 (GDP- INR 250 tn)

2024: (GDP-INR 340 tn)

316m

296m

9m(3%)

68m (23%)

12m(4%)

85m (26%)

85m (29%)

95m (29%)

>2000

800-2000

400-800

t n e u l f f A

m a e r t s n a M

i

l

/ e d d M

i

134m (45%)

2021

125m (39%)

2024

g n i r i p s A

<400

y r u x u L

i

m u m e r P

e g i t s e r P

l

r a u p o P

Source : WEF/Future of Consumption, India report, PRICE projections based on ICE 360 degree surveys (2014, 16, 18)

* Confidential *

5

Big consumer shifts post-Covid

Community,

Sustainability

Premiumization

Changed Work,

Socializing

Phy-gital Living

Semi-essential

Moderation and

‘drinking better’

Global & Local

Pride

Experiential,

Repertoire

* Confidential *

6

Emerging Consumer Cohorts

Dominant & emerging cohorts

Emerging, fast growing

Affluent / HNI

LDA-30 youth

Women

Boom Towns

Dominant

30yrs + Adult Male

SEC BC Middle India

* Confidential *

7

Our new Mission

Top performing CPG company in India delivering sustained double-digit, profitable topline growth

&

long-term value to all our Stakeholders

Portfolio Re-shape

Organization of the Future

Diageo in Society

* Confidential *

8

Pillar 1 : Portfolio Re-shape

P o r t f o l i o R e - s h a p e

Breakout growth on P&A

New growth engines

Value Chain efficiency extraction

* Confidential *

9

Pillar 1 : Portfolio Re-shape

Breakout growth on P&A

Accelerate in Luxury / Premium

Scotch

Global Portfolio

Embed our Scotch leadership

Step up focus on global portfolio for consumer repertoire

Strengthen Play in Upper Prestige

Signature

New positioning of Nature & Craft

RC American Pride

Unique offering with Bourbon, Scotch and select Indian malts & grain spirits

1

2

3

Reshape Value Proposition in Lower & Mid Prestige

Invest & Premiumize No 1

Restage RCW to drive recruitment

* Confidential *

10

* Confidential *

11

Supported by Retail Transformation

* Confidential *

Pillar 1 : Portfolio Re-shape

New growth engines

1

2

Transformational Innovation

Winning Liquids made in India

Emerging Opportunity Spaces & Fast growing segments

Indian Craft – Epitome Reserve : India’s first 100% Rice Grain whisky

Premium Beer – seed Guinness

Watch this space!!

* Confidential *

13

Pillar 1 : Portfolio Re-shape

Value Chain efficiency extraction

1

2

3

Net Revenue Management

Pricing, Mix and Trade spends

Productivity

Continue to build robust productivity pipeline for year-on-year delivery

Invest smartly

For Growth & Efficiency

* Confidential *

14

Pillar 2 : Organization of the Future

O r g a n i z a t i o n o f t h e F u t u r e

Digital Acceleration

Talent & Culture as growth drivers

Speed & Simplicity

* Confidential *

15

Pillar 2 : Organization of the Future

Digital Acceleration

1

2

3

Consumer & Customer

Supply Chain Transformation

Technology for Impact

S u p p l y 2 . 0

Cutting edge technology in areas of maximum impact

Amber Chief Engagement Officer

* Confidential *

16

Pillar 2 : Organization of the Future

Talent & Culture as growth drivers

1

Strong leadership bench

2

Purpose driving Performance

3

Building capabilities for the Future

* Confidential *

17

Pillar 2 : Organization of the Future

Speed & Simplicity

1

Op Model & Ways of Working reset for Speed

2

Simplification

Embed “Sprints”

#RadicalLiberation

* Confidential *

18

Pillar 3 : Diageo in Society

D i a g e o i n S o c i e t y

Driving ESG from ‘Grain to Glass’

Moving India towards ‘Drink Better, not More’

Leading Inclusion & Diversity

* Confidential *

19

Pillar 3 : Diageo in Society

Driving ESG from ‘Grain to Glass’

P i o n e e r ‘ G r a i n t o G l a s s ’ s u s t a i n a b i l i t y

M a r k e t l e a d i n g p r a c t i c e s t o w a r d s E m p l o y e e s , S u p p l y c h a i n & L o c a l c o m m u n i t i e s

E x e m p l a r y G o v e r n a n c e & D i s c l o s u r e s

* Confidential *

20

P i o n e e r ‘ G r a i n t o G l a s s ’ s u s t a i n a b i l i t y

M a r k e t l e a d i n g p r a c t i c e s

55% water usage reduction since 2007

Citizenship during Covid

40% further reduction by 2030

Water Positive by 2026

Sanitizers, medical equipment, public health infrastructure, Raise The Bar

95% reduction in carbon emission*, 100%

Rene renewable Energy in Own Operations

Net ZERO carbon operations by 2025*

Human Rights Impact Assessment

Brand Promoter Standards

Employee Wellness Policy

Elimination of 2k MT from Packaging &

Covering 8 dimensions of Wellness

Collection of 20k MT of plastic waste

Plastic Waste Positive by end of F22

26 weeks Paternity Leave Policy

*Scope 1 & scope 2

* Confidential *

21

Pillar 3 : Diageo in Society

Moving India towards ‘Drink Better, not More’

Moderation

Shaping drinking attitudes by championing Moderation

Tackling Harmful Drinking

Multi-year scale programs on Drink Driving & Underage Drinking

Responsible Marketing

Diageo Marketing Code & Digital Code as minimum mandatory standards

* Confidential *

22

Moving India towards ‘Drink Better, not More’

Moderation

Anti-Drink Driving

1.6 Lakh+ people reached

40L by 2024

Capacity building for 1.2L enforcement officials, in 65 cities across 22 states

8L by 2024

Underage Drinking

2.3L trained in 300 schools in 15 States 15L by 2024

“Where I work, people feel confident and able to play a role in promoting positive drinking” - 95%* * Confidential *

*Diageo India internal ‘Your Voice survey’

23

Pillar 3 : Diageo in Society

Leading in Inclusion & Diversity

Inclusive Workplace Women, People with Disabilities & LGBTQ

Progressive Portrayal

Empowering Women in Communities

* Confidential *

24

Leading Inclusion & Diversity

Leading Inclusion & Diversity

Progressive Portrayal

“In Diageo, people from different backgrounds and opinions can be themselves and thrive”: 87%*

*Diageo India internal ‘Your Voice survey’

* Confidential *

25

Bringing it all Together

Top performing CPG company in India delivering sustained double-digit, profitable topline growth

&

long-term value to all our Stakeholders

Great Place to Work

Leveraged Growth

Organization of the Future

Portfolio

Re-shape

Diageo in Society

* Confidential *

ESG for Stakeholder Value

26

Key Shifts

FROM

Distributed focus on Transformation, Margin and Moderate Growth

Core i.e. Lower & Mid Prestige

Present Forward - i.e. today's Core

Enterprise Focus

Portfolio Focus

Consumer Focus

TO

Focus on sustained double digit, profitable topline Growth

Broader Based Break-out growth on P&A

Present Forward AND Future Back

Transformed Culture

Culture Shift

‘Best in Class’ Culture, Speed & Simplicity

Corporate Citizenship

Role in Society

ESG* for Stakeholder Value

* Confidential *

*Environmental, Social & Governance

27

An Invitation!

* Confidential *

28

Q&A

29

29

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