Entertainment Network (India) Limited

rs,

400 013, India. Tel: 022 6753 6983. December 9, 2021 BSE Limited, Rotunda Building, P. J. Towers, Dalal Street, Fort, Mumbai: 400001. National Stock Exchange of India Limited, Exchange Plaza, Ba

50.6%

nies hit the most; followed by print. TV companies hit the least 5 Sl. No.YearRadioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%

48.5%

followed by print. TV companies hit the least 5 Sl. No.YearRadioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2

63.4%

nt. TV companies hit the least 5 Sl. No.YearRadioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV

46.6%

V companies hit the least 5 Sl. No.YearRadioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.

32.2%

least 5 Sl. No.YearRadioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11T

36.5%

ioPrintTV1ENIL(50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(8

40.3%

50.6%)2Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(89.2%)(5.0%)% Re

31.7%

Radio City(48.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(89.2%)(5.0%)% Revenue G

11.2%

8.5%)3HT Media(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(89.2%)(5.0%)% Revenue Growth (FY21

8.6%

ia(63.4%)(46.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(89.2%)(5.0%)% Revenue Growth (FY21 over FY20)

13.1%

.6%)4HMVL (Hindi)(32.2%)5Jagran Prakashan(36.5%)6DB Corp(40.3%)(31.7%)7NDTV(11.2%)8Zeel(8.6%)9TV 18(13.1%)10SUN TV(8.4%)11TV Today Network(61.4%)(89.2%)(5.0%)% Revenue Growth (FY21 over FY20) Non-FCT fall

“• Mirchi platform – we are aiming to get 40-50 million MAUs • by FY24 In content, both solutions and SM will continue to grow.”

“Radio Digital Platform Digital content Digital Commerce Solutions Digital start-ups Inter- national Today, Digital is 11-12% of our revenues; Target 25% by FY25 57 Brand Mirchi is our biggest strength….”

Followers

4

Total Addressable Market in Solutions

1

Launching own web and app platforms soon

1

Total Addressable Market in Solutions

Rs 15,000 crs – 20% of total advertising spends 12 What is our Solutions product? • No marketing/communications challenge can be solved by any one medium. – A strong solution needs multiple media vehicles • Marketers don’t have the same challenge all over India – Solutions must be “hyper-local”. A different solution for Coimbatore than for Vadodara • Marketers would love to deal with someone who can design and execute solutions 13 Who are our competitors? • For digital-first solutions Small cities, small clients – Google/Fb – SM influencer agencies/Digital media agencies – Telco aggregators (InMobi) • For general solutions Major strength – Some small TV channels (they mostly do AFPs)/some event companies • Addressable market in General solutions: Rs 1000 crores+ – Fast growing; depends on how we develop it. 14 Can we scale up Solutions? • Challenges for scaling up: – Most of the solutions we design are bespoke solutions (Creative limitation) – Reaching lacs of clients (sales team limit

Followers

2M+ Sana Sayema 48 Mirchi Murga 3.2Mn+ YT subs 1212+ videos 14Mn views/ Month 2.2Mn followers on Twitter 4L Monthly engagement 86 RJ as SM influencers 13.0 Mn+ subscribers to Mirchi Channels 13 Channels 68Mn Views/ Month 18 Digital Radio Stations 45+ mins avg TSL 4 Mn unique visitors Mirchi Digital Monthly Active Users 77Mn (Est) (FM radio: ≈55 mn) 25Mn fans on facebook 3.7Mn Monthly engagement 137 RJs as SM Influencers 10 Regional pages 9.2 Mn fans on Insta 4 Mn Monthly engagement 167+ RJ as SM Influencers 10 Regional pages 180+ RJ’s as popular influencers. across regions and language 49 Four: International Growing rapidly 50 North America, GCC big for Mirchi…. Country City New Jersey Launch Date January 2019 USA Qatar UAE Current Business Operations Future Expansion San Francisco July 2021 Doha Abu Dhabi March 2021 March 2021 May 2021 Bahrain Bahrain USA – Dallas, Canada, Australia, NZ and UK 51 Five: Mirchi platform Coming soon! 52 Mirchi.in

Launching own web and app platforms soon

• Audio, video, text stories, all in the area of entertainment, executed in typical Mirchi style! • Streaming FM stations in international markets. Limited music products within India. • Content produced by inhouse talent, and external professionals. • Strong revenue monetization using Solutions engine 53 Why Mirchi.in? • So far, we have been a digital content company, putting our content on external platforms • Examples: our videos on YT. Our radios on Gaana. Our original shows on MX Player etc. • Disadvantages: – No user data. Hence cannot cross-sell new products. Nor can we tweak our products to enhance reach/engagement. – We don’t own any digital inventory. So monetization is weak – External platforms take commissions on ads they raise 54 Six: Digital commerce Details later 55 Seven: investment in digital start-ups in “adjunct” areas Details later 56 The new Mirchi…. Radio Digital Platform Digital content Digital Commerce Solutions Digital start-ups Inter- national Today, Digital i