RUPANSE8 February 2022

Rupa & Company Limited has informed the Exchange about Investor Presentation

Rupa & Company Limited

= @® < RUPA RUPA & COMPANY LIMIT ‘ Fe / omar Date: 08-02-2022 To, The Listing Department The Department of Corporate Services National Stock Exchange of India Ltd BSE Ltd Exchange Plaza, Plot no. C/1, G Block, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex Dalal Street, Bandra (E), Mumbai - 400 051 Mumbai- 400 001 NSE Symbol: RUPA Scrip Code: 533552 Respected Ma’am/ Sir, Ref: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosures Requirements) Regulations, 2015 (‘SEBI Listing Regulations’ Sub: Investor Presentation Please find enclosed herewith Investor Presentation of the Company on the Unaudited (Standalone & Consolidated) Financial Results for the quarter and nine months ended December 31, 2021. The Investor Presentation will also be available on the website of the Company. This is for your information and record please. Thanking you. Yours faithfully, For Rapa & wi Limi ed Kundan Kumar Jh Company Secretary & Compliance Officer ACS17612 Encl: As above Metro Tower,1, Ho Chi Minh Sarani, Kolkata 700 071,INDIA Phone: +91 33 4057 3100, Fax: +91 33 2288 1362 Email: connect@rupa.co.in, www.rupa.co.in An ISO 9001:2008 Certified Company CIN No.: L17299WB1985PLC038517INVESTOR PRESENTATION

February 2022

AAKING INDIA

PROUD

MORE THAN 5O

YEARS OF DELIVERING EXCELLENCE

FRONTLINS= MACROMAN @) Bumchums TORRIDO foofj ine femm@®@ra EURO Sofiline THERMOCOT MACROWOMAN EM | Fouk

seme =‘—=qeenre

Premium Thermals

FRUITS&LOOM.

underwear

Safe Harbor

CRuUPA

This presentation has been prepared by and is the sole responsibility of Rupa & Company Limited (the “Company”). By accessing this presentation, you are agreeing to be

bound by the trailing restrictions.

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer or recommendation to purchase or

subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or

commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No

representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or

opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify or

amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes

inaccurate.

Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking

statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”, “pursue”,

“shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions

and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements

expressed or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to differ

materially include, among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to the

Company, (d) technological changes, (e) investment income, (f) cash flow projections, and (g) other risks.

This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The

Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.

FINANCIAL HIGHLIGHTS

Q3 & 9M FY22

Padma Shri conferred to

CRUPA

Our Group Chairman, industrialist Mr Prahlad Rai Agarwala has been named among this years Padma Awards recipients by the union government.

Mr. Agarwala, has been leading the Rupa Group, the number one knitted garments company in India for over five decades, has been selected for “Padma Shri” in recognition of his distinguished service in the field of trade and industry.

The award recognizes Mr Agarwala's accomplishments as a visionary corporate leader and philanthropist and his immense contribution to trade, industry and society. He is the driving force behind the Rupa Group and has led the Group with a great deal of success and aplomb for over five decades. He has also played a critical role in the growth of the Indian hosiery industry.

We are delighted to inform that

MR. P. R. AGARWALA (Chairman, Rupa Group) has been conferred with the prestigious PADMA SHRI award

Strong Q3 & 9M BY2Z

CRUPA

Q3 FY22

9M FY22

Revenue

425%

Rs. 433 crores a.

Revenue

+19%

Rs. 1,019 crores a.

EBITDA

Rs. 81 crores Margin at 18.7%

+26% ‘

EBITDA

Rs. 194 crores Margin at 19.1%

+17% As

PAT

+34%

PAT

+30%

Rs. 58 crores y N

Margin at 13.5%

Rs. 143 crores 4

Margin at 14%

onsolidated financials

Strong Q3 FY22 Perfor

CRUPA

Total Revenue

OP.EBITDA & OP.EBITDA%

C+25.3%)

433

—@® OP. EBIIDA%

OP. EBITDA

308

346

@3 FY20

Q3 FY21

@3 FY22

14.9%

eo—

Q3 FY20

Reon

Q3 FY2I

Q3 FY22

PBT & PBT%

PAT & PAT%

—@ PBI%

PBT

~@ PAT %

PAT

427.8%

Q3 FY21

Q3 FY22

12.3%

Q3 FY20

Rs. Crs

*consolidated financials

29 9.3%

Q3 FY20

12.6%

Q3 FY21

{343%

v 58

Q3 FY22

NLU Reereme NY un O44 t=» ie

CRUPA

Total Revenue

859

1019

—@— OP. EBITDA %

OP. EBITDA

106

13.3%

(

9M FY20

9M FY21

9M FY22

PBT & PBT%

—@ PBT%

PBT

178

10.4%

149

17.4%

9M FY20

9M FY21

9M FY22

Rs. Crs

*consolidated financials

o— 9M FY20

—@- PAT%

PAT

8.3%

9M FY20

OP.EBITDA & OP.EBITDA%

+16.69

194

9M FY22

167

—_@—

9M FY21

PAT & PAT%

109

12.7%

9M FY21

20.3%

y 143

9M FY22

cen

Total Revenue

Total Raw Material

Subcontracting Expenses

Gross Profit

Gross Profit Margin (%)

Employee Expenses

Other Expenses

EBITDA

EBITDA Margin (%)

Other Income

Depreciation

EBIT

Finance Cost

Profit before Tax

Tax

Profit After Tax

PAT Margin (%)

EPS (Rs)

C RUPA

Q3 FY22

433.2

206.9

83.9

142.5

32.9%

16.0

45.6

80.9

18.7%

2.9

3.6

80.2

5.0

75.2

16.9

58.3

13.5%

7.3

345.6

162.4

63.9

119.3

34.5%

12.5

42.5

64.3

18.6%

1.7

3.5

62.5

3.6

58.8

15.5

43.4

12.6%

5.5

25%

19%

26%

28%

34%

1,018.7

424.7

236.6

357.4

35.1%

46.5

116.6

194.3

19.1%

7.2

10.5

191.0

12.5

178.5

36.0

142.5

14.0%

17.9

mae

858.7

397.4

164.2

297.1

34.6%

34.9

95.4

166.7

19.4%

4.0

11.1

159.7

10.6

149.1

39.7

109.4

12.7%

13.8

19%

20%

17%

20%

30%

€

;

ABOUT THE COMPANY

WAY} mise

@ Fy

#1 Undisputed k

CRUPA

‘One of the leading and largest knitwear brand in India, engaged in the manufacturing, marketing, selling and distribution of men's and women's innerwear, thermal wear and fashion wear’

qi, 7,00,000+

Finished goods pieces per day

ft 1,25,000+

Retail Outlets

= —

7 000+

Sub Brands

———_Fresence across major E-commerce platforms

| CRuPA rupaonlinestore

amazon

snapdeal

paytin

5 1.200 ’

Os?

Dealers

100+ Registration of

Trademark's Nationally & Internationally

mea siuemleyerea (sr

CRUPA

Acquired exclusive license from "FCUK"

Acquired exclusive license from Fruit of the Loom, Inc

Awarded the "Promising Brands- 2018" by The Economic Times

2016 2018

Jr.

Achieved highest ever

Revenue and PAT

since inception

Listing of shares at NSE and BSE

Launched premium brand Macroman MSeries

2009

2012

Launch of brand, Macrowoman W Series, Torrido Thermal Wear

Awarded by "Limca book of Records”

Also received Brand excellence in innerwear award by many renowned agencies

Awarded by The Economic Times — the "Best Corporate Brand”

Took over the business of Binod Hosiery and converted into

public limited Compan

pany

IPO and listing of equity shares on Calcutta Stock Exchange and Jaipur Stock Exchange

Acquired the " " brand "Euro

2003 2008

1997

2000

Started manufacturing casual wear

Started export of products

Set up Dyeing unit at Dormjur, West Bengal

RUPA brand incorporated

1968

1995 1996

Rupa & Co. Pvt. Ltd. Established

Started manufacturing thermal wear products —Thermocot

...under the lez

CRUPA

Mr. Prahlad Rai Agarwala, Chairman

Mr. Ghanshyam Prasad Agarwala, Vice Chairman

Mr. Kunj Bihari Agarwal, Managing Director

More than 50 years of experience in the textile industry

the Provides strategic direction to driving force behind the establishment and growth of the Company

the Company and is

More than 47 years of experience in the textile industry

Rich experience in leadership, strategic guidance, risk foresight and operations of the Company

Actively engaged in various philanthropic activities

More than 45 years of experience in the textile industry,

specialization in marketing and cistribution Guides the company and the management at all the stages of its development and strategic decisions

Actively engaged in various philanthropic activities

Mr. Ramesh Agarwal, Whole-time Director & CFO

Mr. Mukesh Agarwal, Whole-time Director

Mr. Niraj Kabra, Executive Director

More than 30 years of experience in the textile industry

Plays a key role in the production planning & distribution of products and completely manage processing house

Brand Director of Jon, Thermocot, Torrido and Femmora

More than 25 years of experience in the textile industry

* Acommerce graduate from Calcutta University

Plays a key role in the setting up of systems and process for distribution & production planning

Brand Director of Frontline

More than 15 years of rich expertise in the field of Operations and general administration. He has been serving on the Board of the Company since 2018

Mr. Dipak Kumar Banerjee, Independent Director

Mr. Sushil Patwari, Independent Director

Mrs. Alka Devi Bangur, Independent Director

A Chartered Accountant with experience over 45 years

He started his career with LIC in 1970 and thereafter, in 1975, joined HUL. In 1992, he became the Commercial Director of Unilever Plantations Group

Joined the company as a Board member in 2013

40+ years of experience in the field of cotton yarn and knitted

fabric industry Member of the Executive Committee of the Federation of Indian Export Organizations.

Joined the company as a Board member in 2003

She has over 16 years of experience

Managing Director of Peria Karmalai Tea & Produce Co. Ltd.

She is the member of FICCI Ladies Organization (FLO) {Ladies wing of FICCI). She is also the committee member of Bharat chamber of Commerce

Mr. Dharam Chand Jain, Independent Director

Mr. Ashok Bhandari, Independent Director

Mr. Vinod Kumar Kothari, Independent Director

45+ years of experience in the field of textile and knitted fabric industry

Chairman of K.D. Sarees Emporium Private Limited. Joined the company as a Board member in 2003

Chief Financial Officer and President at Shree Cements Limited for over 25 years

40+ years of experience as a key executive negotiating with banks, governments, JV partners, and technology & equipment suppliers

Chartered Accountants and Company Secretary

Former chairman of the Institute of Company Secretaries of India. He is an author, trainer and expert on specialized areas in finance

y a

o N

..and a highly

CRUPA

Mr. Vikash Agarwal, President

Mr. Rajnish Agarwal, President

New generation indusirialist, graduated from St. Xavier's College, Kolkata and completed Diploma in Marketing from the University of California, USA

Brand Director of premium brands, '‘Macroman M-Series’ & ‘Macrowoman W- Series’ along with the other brands, ‘Softline’ & ‘Footline’. He is also managing the Group's Finance function and Investor Relation Activites

Former President of Indian Chamber of Commerce, also associated with Young President Organisation (YPO), acting as a Board Member of the Calcutta Chapter

New generation industrialist, Master's in Business Administration in Marketing from University of Cardiff, U.K.

Brand Director of brands, ‘Bumchums’ & ‘Euro’. He also looks after the branding related activities in Rupa

Mr. Dinesh Kumar Lodha, Chief Executive Officer

Mr. Siddhant Agarwal, Vice President

Extensive experience in business leadership — built businesses, scaled-up growth stage businesses, Managed complex organizations as the CEO, worked in global matrix organizations with multiple stakeholders

° Member of ICAI and ICSI, he is possessing Black Belt (quality certification) in Lean Six Sigma, GE USA. Graduated from GE Crotonville, USA in Executive & Strategic Leadership (GE MDC) and from ISB Hyderabad in course on Marketing Strategies in Competitive Environment

New generation young and dynamic industrialist completed M.Sc. from University of Warwick, U.K.

Joined in the year 2016 and was instrumental in bringing two international brands, i.e. French Connection U.K. (‘FCUK’) and Fruit of the Loom (‘FOTL’)

Looks after the business of these two international brands in India along with Modern Trade

Mr. B. K. Singh, General Manager —- Dyeing

Mr. J. Rajendra Kumar Singh, General Manager — Production

Mr. Pronob Mukerji, General Manager — Marketing & Media

Mr. Randhir Singh Jolly, General Manager — Modern Trade

More than 35 years of expertise in the field of Dyeing and production

operations Previously worked with Suryawansi Dyeing Mills

20 years experience in production and operation in.

textile

More than 17 years of experience in Marketing & Media

Ex-VP/Head Operation — Manufacturing, Gokaldas Images

Previously worked with Page Industries

15 years of experience in the field of textile, Apparels & Innerwear

Previously worked with Bombay Dyeing and Raymond's

... Maintaining

CRUPA

BRA

Chosen by the Indian Consumer

INDIAN

2011-2012

Most Promising Brand 2018 The Economic Times

Indywood Excellence Award 2017 Govt. of Telangana

Best Corporate Brand 2016 The Economic Times

P indian naan rower

Brand 2011.12 pran

THE WORLD’S GREATEST BRANDS 2015 ASIA & GCC

Gosnerdnmestranry ‘PROCESS REVIEWER:

MACROMAN Lifestyle INDUSTRY: CATEGORY: Hosiery

Industry

MACROMAN (@)

The Worlds Greatest Brand 2015 Asia “Macroman M-Series”

Worldwide achievers(Zee} Business Leadership Awards 2013

De pre

Rupa & Co., Ltd.

S Yr

First Indian innerwear

orn riadans

—

s e

= )

< a

D N

o e

< 2

We offer Affordability + Scalabilit

CRUPA

1. Affordability

2. Scalability

3. Inspirations Brands

4. IT Infrastructure

Broad & unparalleled product portfolio

Brands across a wide price range

An integrated & efficient business model

State of Art Manufacturing facility

Far-reaching footprints

Quality implemented at alll levels

Unwavering focus on R&D

Accelerating the launch of inspirational brands

Digitalisation of Sales & Distribution

Deepening commitments by consistent investments

Digital Transformation across functions

Demand Planning

1. Broad & unparalleled produc

CRUPA

Innerwear

Thermal Wear

Casual / Athleisure

Vests

Brief / Drawer

Lingerie

Vest / Upper

Lowers

Leggings & Causal Wear

Socks

T-shirts

Bermudas & Tracks

Athleisure & Winter Fashion

"Rupa overhauls ifs portfolio periodically to the fast-changing requirements, evolving the market in line with changing Times."

Diversified, targeted product offering across demographics, categories and price segments

fc Uu k

underwear

Super Premium Segment

Premium Segment

MACROMAN @ cae

e FRUIT#LOOM.

MAGROWOMAN @

_ FRONTLINZ EURO FASHION INNERS

MACROMAN

Mid-Premium Segment

TORRIDO

Premium Thermals

n of in 2

Sofiline

Bumchums

THERMOCOT

femm@ra

Economy Segment

CRUPA

Bouquet of Brands across Price Segments

Gamut of products from innerwear to casual and athleisure wear (Inner wear + Thermal wear + Active wear}

Strategically making presence in Mid-premium to Super premium brands

Brand across Women

Licensing of International Brands

Brand across all Users (Men + Women + Kids)

Brand across Men

Jae

2. Integrated & efficient Manuracturin

CRUPA

y e

s z [

a E

} 0

p _ Q

} o o

O o

Product Design & Development

Manufacturing Process

Logistics & Distribution

eee

Manufacturing Process

o c

Logistics & Distribution

Knitting

a) Processing / Dyeing & Bleaching

Stitching

O Warehousing

Distribution

. Cutting

Critical Processes done in-house

Invest extensively in manufacturing integration and scale

Up-gradation and replacement of old machines as and when required

Critical Processes done in-house

Outsourcing labour nensve processes keep our asse elps base and employee base light

Reduce costs & Improves efficiency

Helps keep our asset base and employee base light

Helps maintain high quality of output

State of Art manufacturing facility

CRUPA

Continues investment in R&D to produce environment-friendly clothes and minimize carbon footprints

Domjur (West Bengal)

g 9

Bengaluru (Karnataka)

Tirupur (Tamil Nadu)

Ghaziabad (NCR)

Knitting: State of the Art Knitting process done at our manufacturing plants

Dyeing: Best in class technology for dyeing and quality bleaching standards

competitive

maintain

Cutting: CNC and CAD technology is adopted to have accuracy in design and consistency in quality and quantity with minimum use of labour

Stitching: Specification and technical know-how have support consistency in quality

provided

vendors

all

25 tons/day

Fabric Dyeing

7,00,000+ ’ Finished Goods per day

’

3 tons/day

Yarn Dyeing

7 Oo00+

’

SKUs

Disclaimer: Map not to scale. All data, information and maps are provided “as is” without warranty or any representation of accuracy, timeliness or completeness

Far-reaching footprints

CRuPA

Pan India Presence

@— RUPA enjoys very strong position in the East of India and has gained significant presence in the North followed by the West of India

Strategy is to foray in newer markets by appointing @ new distributors and building experienced team and

further penetrate in the existing markets

RUPA is increasing its footprints in South India and plans to expand and improve market share going

ahead

RUPA has a wide range of product portfolio which helps it to strategise the product offering suiting to the different consumer preferences of the respective states

@-—

1,200+

’ Dealers

125,000+

Retail Outlets

Kuwait, Exports: RUPA exports its products in Middle East Countries like UAE, Saudi Arabia, lraq, etc. Myanmar, Ukraine, Algeria, Indonesia, Nigeria, Congo, Russia, USA and Singapore ®— among others and it aims to strengthen its presence in the existing markets and introduce

localised products as per the varied preferences of the consumers

Focused Markets

Growing Markets

Seeding Markets

Disclaimer: Map not to scale. All data, information and maps are provided "as is” without warranty or any representation of accuracy, timeliness or completeness

Penetration in H

C RUPA

Revenue

Growth Target

120 ae

163

4 Years

Gujarat,

Mumbai

Western

X-Factor Areas : West Bengal, Maharashtra MP, Pune], [Ex Chattisgarh, Uttrakhand, Haryana ,HP , Punjab, Tamil Nadu, Andhra Pradesh & Kerala. Building complete eco & retail system distribution network is the key focus here

marketing,

team

UP,

3 Years

Modern Trade : Focus on e-commerce via partnerships with Amazon, Flipkart. Drive direct sales through own website. Select LFS play and focus on EBO expansion

International

Focus on Exports and new markets and many more is seeing substantially improved traction, and we expect the momentum to continue with focus on Middle East, Bangladesh, Africa & Russia business

business

Government business: CSD & CPC offers great new product will drive volume

Introduction

opportunity.

9M FY21 i 9m Fy22

Rs. in Cr

X-Factor Areas

Modern Trade

Exports

Govt. Business

n> = =

Quality impl

Pursuit of quality without compromise is achieved

by single-minded focus on innovation and

research, continuous upgrading of machinery,

stringent quality control measures, and

international-standard production norms

Application of advanced technology at every

Understanding the value of research, the ultra-

level— from planning to production — gives

modern laboratory at Rupa's Dyeing and Processing

Rupa products the leading edge

Plant gives advanced developmental support to the

daily operations

Multi-pronged use of technology helps to

meet all the required specifications, ably

The Dyeing unit is supported by an advanced in-

scientists and technicians

Execution and Supervision

Planning, Design and Documentation, to

cutting-edge technology and know-how to

assisted by a trained pool of highly-qualified

Quality is implemented at all levels, from Project

house R & D unit, which continually strives to bring

Because, if you follow quality, everything else will follow automatically.” 23

“Quality is our lodestar at Rupa. Since inception to the present day, we have never, and we shall never, compromise on quality.

production processes.

Unwavering focus 6n R&D

CRUPA

We put in a lot of research and effort to give environmentally friendly clothes

Innerwear, thermals and hosiery products are made from superior and natural fibers that are grown in sustainable farming methods

Most of our fabrics are biodegradable

Regularly upgraded and modernized production technologies help to conserve and recycle precious water and energy

We make soft, breathable, lush and comfy knitted wear that also replenish the environment in every way we can

Harnessing the power of technology allows to conform to international standards of fastness properties like rubbing, perspiration, light and washing

Each of Rupa's product proudly flaunts the Colorfast guarantee

Much of the research is focused on enhancing the standards of colour in the quality control laboratory

Up-to-date, high-performance equipment and matching software is used to aid perfect colour formulation and colour correction, as well as testing for colour-fastness, and effects

Our products conform to international standards of fastness properties like rubbing, perspiration, light and washing and come with a Colorfast guarantee

SP aKaecy(cse- labels

CRUPA

Exclusive license to develop, manufacture, market and sell the FCUK brand of innerwear and related products in India

Access to a global brand with strong brand recognition in the super premium segment

Brings global expertise in improving other areas as well viz., manufacturing processes, designing capabilities, logistic management, etc.

More than 30 distribution points at pan India level, available on Amazon, Myntra, Paytm, Flipkart and other E-commerce Portals

Well-known & largest

International brands in the innerwear category

Making luxury accessible

underwear

fcuk

Rupa - A truly Global Indian

FRUIT#LOOM.

Premium innerwear based on comfort accessible

Globally known premium apparel brand

Exclusive license from Fruit of the Loom, Inc, to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls and toddlers in India, under their brand names

Exclusive tie up with Amazon and Central; more than 60 distribution points at pan India level

Widely accepted by the consumers

Prospective Benefits of Demerged Undertaking

Market Presence

Utilizing the current market presence and customer base to access premium market segments leading to higher top line growth

Consolidation

Consolidation of similar premium businesses to execute more efficiently and effectively

Synergies

Vly - 68

Cost savings in marketing, distribution expenses, benefits of the economies of scale and elimination of duplicate expenses

Management Bandwidth

Enable specialised focus of management in the entity to achieve higher topline higher

topli

hieve

Capital Allocation @ in terms of type of funds and amount of infusion required

Demerger enables managing the different funding requirements

Deepening co

6 6 Strong brand recall developed through consistent

investment in advertising and brand promotion strategies 9 9

Over Rs. 1,000 crores spent on brand development in the last decade

Rs. Crs.

Consistent annual investment of 6-8% of sales in brand development to create a robust portfolio

7 4%

7 A%

7 3%

7.1%

—*

| ower in 2021 due to CoVID, no brand expense done in OMFY21

4.2%

2017

2018

2019

2020

2021*

Brand Development Cost (Rs. In Cr)

Expect Branding and Advertisement Cost to come back to normalcy i.e. 6-8% of revenues in FY22

INNER\

LINGERIE | SPORTSWEAR | LEISUREV

SP }

—

y y

| es 0000

Sy 56

KIT MJASTHAN

ROYALS

4. IT Infrastructure =S$

CRUPA

Article

Fashion Price

Fashion ATP

SAP has an articla 3D matrix methodology which enables the merchant to create only ONE article and define the variants with various dimensions.

Design Scheme and discounts based on dynamic property like season, customer segment, sales volume and size & colour combination

Thanks to the scheduling capability with SAP, you can have single scheduling process thereby aggregating dispatch schedules in orders and create one ATP

Significant decrease in operational time for article management and maintenance

Data Record Error Rate will reduce ensuring that master data is clean and streamline

Reduce duplication and manual effort in order scheduling

Reduce duplication and manual effort in sales order booking with fast SO creation App

Easy Multi Destination Shipment

SAP helps you create 1 sales order for multi destination shipment and then auto creation of destination wise shipment order

Article Allocation

Order Approvals

y With proper production planning, article stock can be assigned to orders based on dispatch plan — the day 1 dispatch with priority will have first lot stock assigned to it

With necessary controls, SAP provides flexibility to add new activities for sales Orders

Increase flexibility in creation of sales order with configuration of prefilling data

Single source of truth for outside manufactured articles or traded articles

Fashion-Contract

Inventory at Vendor

VAS

Reduce manual effort for creation of multiple DOs

SAP helps you track dealer contracts centrally along with orders & forecast

SAP will help you automate subcontracting process with tracking of issued materials if managed through sale — purchase route

Materials like hangers/special packaging can be treated as value added services in SAP

and can be part of the overall

process.

Reduce manual effort of manual quality process

Digital Rework Process in case of Return

Digitisation & Information Technology

CRUPA

Digital Transformation

Upgrade Channels

Revamps Sales System

Analytics

Mm. Cl

? “7? ‘o 4

(st.

Core Enterprise solution

Revamp of B2C Sales

Dealer Management

Implementation of SAP

with SAP F&VB $4 HAHA

Channel Rupa Online

System (DMS) & Mobile

Analytics on $4 HANA to

Implementation

Store

Sales Force Automation

help decision making

to increase secondary

sales.

Dyteatwtseclakevemccasbebeeecsleluee

CRUPA

Digital Transformation

Upgrade Channels

Manual Costing Derivation

Article Price can be higher than Cost Sheet Price

Cost Sheet in SAP will limit the price variance in Sales Order

Implementation S4 (HANA) in Fashion Procurement

SAP

No budget control for procurement of materials included in cost sheet

[oo

bee

nan nnn nnn nnn nnn nnn nnn nomena nnn nnn n nanan Management Approval of cost sheet through SAP integrated Purchase Order

eee eee eee eee eee eee eee ee eee eee!

has led to increased efficiency in supply chain

No adherance to price after cost sheet approval

Approved Price can not be changed in purchase Order

IT Infrastructure = Demanc

Fashion Demand Planning — Dealer Contracts, Order & Forecasts

delive

as per

‘eation

Contract- 1000 PCs

Forecast- panne

Garments- 1200 PCs

MSO- moons

ot 1200 PCs

Fabric- 1200 PCs

OBD- 1200 PCs

CSO- panes

STRATEGIES

GROWTH

Growth Strategies

CRUPA

SINCE 1968

MAKING INDIA PROUD

Plan to have presence through 300 LFS in the next 2 years

Plan to roll out 150 more EBOs in the next 2 years

Enhance brand visibility through increasing online presence

Moving from wholesale distrioution channel to a direct distribution channel for some products

7. Modern Retail EBOs

E-commerce

6. Re- organising the Distribution Channel

Business

1. High Margin

Aim to increase share in premium + super premium category

Plan to grow through in-licensing or inorganic brand associations as well through organic growth of the Casual wear range

2. Active & Womenswear

Leggings under the brands “Softline” and “Femmora’ have significant growth and widely accepted by the consumer

3. Focus on Thermal wear

Plan to cross Rs. 200 crores of Thermal wear revenue in next 2 years

Foray in newer markets and further penetrate in the existing markets

5. Foray in new markets in India

4. Focus on = elolars

Focus to double exports and tap new geographies in the next 2 years

Scaling high m

CRUPA

One of the Largest Premium Brand of Innerwear, Leisurewear, Sportswear, Activewear & Athleisure, for Men & Women

Macroman M-Series and Macrowoman W-Series have top notch fabrics, are styled by cutting edge designers, available in a variety of colors and patterns, with interesting accents and a range of exciting cuts for fashion and comfort

Direct distribution model with access to retailers through own sales personnel

MADE IN

WORN WORLDWIDE

MACROMAN @)

oe a)

(nm @

av sine ( ) . kx@® \ = ©

FITS SUM,

@®

www.macroworld.in

nen Blane

ia ne ies

ee,

Reinforcing high srowt

CRUPA

“The most recent popular expression in design is

"athleisure," one of those

oo.

made-up terms that are so incredibly strange as to be flawlessly illustrative. That is, fashioners are fixated on garments that fit a to some degree general class of being suitable for either athletic or recreation interests”

Range for Men, Women and Kids

Bumchums range of T-shirts, Bermudas, Tracks and Muscle Tees is designed for those who hate seriousness

High Growth Potential in Active / Thermal Wear Health and lifestyle focused Active wear segment industry has grown by ~13% CAGR since 2011

Oi WTA LEGGINGS

Softline aims to make ‘comfortable’ the new fashion statement. ‘Softline' has always pushed the envelope in terms of innovation, variety and comfort

Pioneering Premium Leggings, Lingerie and Outerwear brand with a huge range of wardrobe essentials ho seek ease with a fashionable edge

cru PA

EFFORTLESS YOU

NOW

250+ coors

eee

4) COTTON

asa ORT

consumer base, i.e. young women, fulfilling their need for comfortable yet stylish Lingerie, Leggings and Casual wear

Variety of leggings, crafted from unique 4D cotton stretch fabric for added comfort

Brands mantra ‘Effortless You', communicates exactly to reach out to the primary

Outerwear consist of Western Kurti pants, Palazzo pants and Knitted Crafted from movement for daily wear

Plans to scout for opportunities in Women Wear to develop brand capabilities, manufacturing ability or distributional reach

quality cotton, blended with elastane that

Available in 250+ colours for all sizes

Sofiline

pants. free

allows

high

Reinforcing high srowths

CRUPA

THERMOCOT

TORRIDO

Premium Thermals

Your ideal companion during winter

months. Now, you can stay warm and

stylish in winters

Thermocot fabric is knitted on hi-tech

machines with a perfect blend of

Cotton and Polyester to give a perfect

and warm fit even in the lowest

temperatures

Exquisite range of thermal wear

Available in a variety of exciting colours,

trendy styles and alll sizes, it

is ideal for

every member of the family

So stylish yet thin that you can step out in

your Torride for morning jogs or even

wear it under the shirt for a business

meeting

Plan to cross Rs. 200 crores of Thermal wear revenue in next 2 years

Focus on Exports anda ne

CRUPA

UAE | Saudi Arabia | Kuwait |

Iraq

| Myanmar | Ukraine | Algeria

| Indonesia |

Nigeria

| Congo | USA | Singapore |

Russia

and many more

USA

9 Russia

Middle East Countries

‘ India

Africa

South East Asia

Strategy is to foray in newer markets by appointing new distributors and building experienced team and further penetrate in the existing markets

FY 21 Revenue: Plan to grow the revenues to 5x by FY24

Disclaimer : Map not to scale. All data, information and maps are provided "as is” without warranty or any representation of accuracy, timeliness or completeness

RbCasvicsvelecw icc ic ele)

CRUPA

Wholesale Distribution Channel

Direct Distribution Channel

Agents

Wholesalers

—

™

Semi Wholesalers

Retailers

Strategically move towards Direct Distribution channel for its product categories

;

Distribut SITIO

UTOFS

Company's Sales Representatives

Retailers

Better control on prices with well-defined margins for distributors and retailers

management with

Better inventory g

MOPPING

of primary and secondary

Improving inventory turnover with support to distributors and direct interaction with retailers

Increase sales through increasing presence and availability at retail counters of all the SKUs

Prudent investing to driv

CRUPA

MODERN RETAIL TRADE

EXCLUSIVE BRAND OUTLETS

ONLINE PORTALS

Currently have 150+ stores

Currently have 17 stores

Present on all e-commerce sites

Strategy:

Increase Brand Footprints across all brands creating special product line more relevant for Modern Trade

time Improve on avoid revenue loss

order

serviceability

Create a infrastructure

robust, tech driven warehouse

secondary § sales Become company, investing on Brand staff

driven

Future Plan:

To have presence through 300 counters in the next 2 years

Waimart>\:

baa

Lifestyle

seacioas AYA Sanne

MART

EASY

Create small mid sized Model with best-in-class SOPs

Franchise Store

and

Build Management Organisation Capabilities

competent

nurture,

Franchisee

Establish Franchise model within Top 50 Cities

Invest in Branding, Training / Development

enablers

Key design, like IT, CRM, SCM, CS, Marketing &

Store

Future Plan:

Adding 7-10 stores in next 1 quarter

To roll out 150 more EBOs in the next 2 years

E-commerce Industry is expected to grow double by 2022 {$50 Billion)

Develop a robust tech-based warehouse infrastructure to support Pure Play Market Place business Model

Develop requirements

packs

/Combos

based

Future Plan:

Enhance brand visibility through increasing online presence

urs amazon snapdeal HA Paytm

Different moder retail formats and e-commerce platform offer significant opportunities to propel growth

Substantial opportunity to drive

Increasing income levels and high spending power

Growth in penetration of organized retail

CRuPA

Increasing penetration of electronic media leading to branded products

Emergence of purpose- specific innerwear (sporty, casual, fashionable} widening the Market

Growing urbanization

Changing Fashion Trends

Men Category (Innerwear Industry)

Women Category (Innerwear Industry)

6% CAGR

12% CAGR

Source: Industry Estimates

2010

2015

2027E

2010

2015

2027E

Rs. In Crs

ESG Initiatives

CRUPA

Integration of ESG principles into regular operations Adherence to regulatory standards forms the cornerstone of our operations

Satis

ENVIRONMENT

More than 90% of the fabric wastes are recycled

The emissions, solid waste and effluent generated were within the limits as prescribed by CPCB or SPCB

Endeavour to use the latest energy efficient technologies to ensure optimal utilisation of the resources without having to compromise with the quality of its products

«reine

Continuous engagement with communities surrounding the operations This is done to gauge the needs, priorities and expectations of the local community

Safeguard the interest of the vulnerable and marginalized section of the society through CSR activities

GOVERNANCE

Foster a culture of honesty, integrity and accountability

Highest standards of ethics in all spheres of its business activities

Endeavor to leverage human and capital resources to translate opportunities into reality, create awareness of corporate vision and spark entrepreneurship at all levels

Enhanced disclosure to the authorities for maintaining high governance standards

CSR Initiatives

| | | | | | | b

S S

e o

Contribution towards welfare of underprivileged section

Ensure availability of safe and hygiene drinking water at public places

Supported healthcare activities during COVID pandemic by providing Oxygen Concentrator, Free Vaccination, Masks Distribution, etc

Construction and functioning of schools, library and educational institutions.

z o

S m

Provided vocational & industrial training

ARN Mass Tree Plantation drives and special efforts for animal welfare

CM sbredeleteli

CRuPA

Society

4 aS)

Promoting education & vocational skills

med e

Eradicating hunger, poverty and malnutrition

ie ane aE

g homes

Health and Safety

Environment

health care

Ensuring Animal Welfare

Disaster management

@ CP icliectz

rehabilitation

CSR

FY22 Budget: Rs 329 Lakhs

& WSS

Amount Spent: Rs 248 Lakhs

toe drinkin

oat

of Water

CSR Activities

More than 400 water filters and coolers installed at public places

Rewarding the meritorious students, especially the underprivileged children in the society

CSR Activities

meals for children

Books distribution,

O O

Y )

a i d

a o )

Y )

HISTORICAL FINANCIALS

Historical Fina

1,015

10931120

NAP

536

605

698

66!

1,313

800

975

487

132

139

155

151

257

155

CRUPA

175

109

" peGaa ‘Boeooel ‘Boo e efi

FYI6* = FYI7*

~—s-FYI8

FY19

FY20

FY21

FYI6*

-FYI7*

~—sFYI8

FY19

FY20

FY21

FYI6* = FYI7*

~—-FYI8

FY19

FY20

FY21

EBITDA Margin

PAT Margin

EBITDA%

oe PAT%

19.6%

13.4%

6.5%

7.1%

6.6%

6.5%

6.4% %

* Financials for FY16 and FY17 are Pre-IND AS

FY16*

FY17*

FY18

FYI9

FY20

FY21

FY16*

= FY17*

FYI8

FYI?

FY20

FY2]

Historical Fina

CRUPA

ROCE%

24.3%

25.1%

23.0%

20.2%

13.6%

19.0%

17.9%

18.4%

14.2%

11.0%

30.8%

26.8%

Mar-16*

Mar-17* = Mar-18

= Mar-19 = Mar-20

Mar-21

Mar-16*

Mar-17* = Mar-18 = Mar-19 = Mar-20

Mar-21

Debt to Equity

0.39

0.38

0.23

0.18

0.30

Working Capital (Days)

Inventory [i Debtors J Creditors

109 19]

Mar-16*

Mar-17* = Mar-18

= Mar-19 = Mar-20

Mar-21

Mar-16*

Mar-17*

Mar-18

Mar-19

Mar-20

Mar-21

* Financials for FY16 and FY17 are Pre-IND AS

Payout as aR of

rofits

24.5%

30.1%

32.1%

33.2%

30.3%

277%

32.2%

38.6%

22.7%

Dividend % of FV

Mark of gratitude to our shareholders during the pandemic: Special Dividend of Rs. 2/- per equity share

250

275

300

200

500

300

FY13

FY14

FYI5

FY16

FY17

FY18

FY19

FY20

FY21

Consistently sharing over 20% - 30% of the profits as Dividend to shareholders

THANK YOU

Company:

CIN: L17299WB1985PLC038517

Mr. Sumit Khowala sumit.khowala@rupa.co.in

fori

Investor Relations Advisors:

nachiket.kale@linkintime.co.in

Mr. Rajesh Agrawal +91 9967491495 rajesh.agrawal@linkintime.co.in

Mr. Nachiket Kale +91 9920940808

orient capital

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