Stove Kraft Limited has informed the Exchange about Investor Presentation
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STOVEKRAFT’
February 8, 2022
BSE Limited
National Stock Exchange of India Ltd.
Phiroze Jeejeebhoy Towers,
Exchange Plaza, Plot no. C/1, G Block,
Dalal Street, Mumbai- 400 001 Scrip Code: 543260
Dear Sir/Madam,
Bandra-Kurla Complex Bandra (E), Mumbai - 400 051 NSE Symbol: STOVEKRAFT
Sub: Investor Presentation for Q3 and 9M FY22
As per Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find enclosed the Investor presentation for Q3 and 9M FY22.
Kindly note our earnings call is scheduled on 09" February 2022 (Wednesday) at 10:30 AM, IST.
Please take the same on record.
Thanking you, For Stove Kraft Limited
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Elangovan. S Company Secretary
Stove Kraft Limited #81/1 Medamaranahalli Village, Harohalli Hobli, Harohalli Industrial Area, Kanakapura Taluk, Ramanagara District, Bengaluru, India- 562 112 & +91 80 28016222 | > +91 80 2801 6209 | 4 info@stovekraft.com
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STOVE KRAFT LIMITED
NEW-AGE SOLUTIONS FOR THE NEW-AGE HOME Stunning, elegant products that speak out your class
INVESTOR PRESENTATION February 2022
Safe Harbor
This presentation has been prepared by and is the sole responsibility of Stove Kraft Limited (the “Company”). By accessing this presentation, you are agreeing to be bound
by the trailing restrictions.
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subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or
commitment thereof. In particular, this presentation is not intended to be a prospectus or offer document under the applicable laws of any jurisdiction, including India. No
representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or
opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. There is no obligation to update, modify
or amend this communication or to otherwise notify the recipient if the information, opinion, projection, forecast or estimate set forth herein, changes or subsequently becomes
inaccurate.
Certain statements contained in this presentation that are not statements of historical fact constitute “forward-looking statements.” You can generally identify forward-looking
statements by terminology such as “aim”, “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “objective”, “goal”, “plan”, “potential”, “project”,
“pursue”, “shall”, “should”, “will”, “would”, or other words or phrases of similar import. These forward-looking statements involve known and unknown risks, uncertainties,
assumptions and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements or other projections. Important factors that could cause actual results, performance or achievements to
differ materially include, among others: (a) our ability to successfully implement our strategy, (b) our growth and expansion plans, (c) changes in regulatory norms applicable to
the Company, (d) technological changes, (e) investment income, (f) cash flow projections, and (g) other risks.
This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. The
Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes.
2
Q3 & 9M FY22 Financial Performance
9M FY22 Performance
Revenue from Operations
EBITDA^
Profit Before Tax (PBT)
Profit After Tax (PAT)*
Rs. 875 crores
Rs. 87.1 crores
Rs. 55.6 crores
Rs. 47.6 crores
+40.3%
-4.9%
-10.2%
-23.2%
Margin Profile
No. of Outlets
Revenue Breakup : 9M FY22
EBITDA Margins^
PAT Margins
70,610
10.0%
5.4%
51,976
Mar-21
18,634
30.3%
24.4%
Oulets added in 9MFY22
Dec-21
6.7%
10.9%
17.1%
Pressure Cookers
LED
Induction Cooktop
Gas Cooktp
Nonstick Cookware
Mixers / Small Appliances / Others
^ EBITDA excludes an exceptional charge against profits of Rs. 7.8 crores in 9MFY22 from an aged receivable not pertaining to current period operations
10.6%
* Profit After Tax (PAT ) is lower by Rs. 8.1 crores as the Company has started paying/providing for income taxes after setting off accumulated losses b/f from previous years
4
Q3 FY22 Performance
Revenue from Operations
EBITDA^
Profit Before Tax (PBT)
Rs. 298 crores
Rs. 21 crores
Rs. 10 crores
Profit After Tax (PAT) Rs. 11 crores
+1.1%
-51.1%
-70.0%
-66.8 %
Margin Profile
No. of Outlets
Revenue Breakup : Q3 FY22
EBITDA Margins^
PAT Margins
70,610
7.2%
3.7%
63,428
Sep-21
7,182
31.5%
24.8%
Oulets added in Q3FY22
Dec-21
7.5%
^ EBITDA excludes an exceptional charge against profits of Rs. 2.9 crores in Q3FY22 from an aged receivable not pertaining to current period operations
12.3%
9.3%
Pressure Cookers
LED
Induction Cooktop
Gas Cooktp
Nonstick Cookware
14.6%
Mixers / Small Appliances / Others
5
Operational & Financial Highlights for Q3/9M FY22
• The quarter saw a tepid growth in revenue vis-à-vis last year. This was primarily driven by a higher base in FY20 since Diwali was in middle of November last year and consequently had a positive impact in third quarter of FY20. For this year, majority of the Diwali purchases occurred before 3rd quarter and as a result volumes were relatively muted when compared to last year
• Company witnessed cost pressures from raw material price increase. However, the Company did not pass on this increase to end-consumers as Company was expecting this increase to reverse. The company has increased its price in Q4 and going forward, the impact of raw material price increase will be limited on margins
•
In addition, the Company continues to focus on backward integration of the facilities, thereby increasing efficiencies and reducing costs
• The Company continues to invest and expand product offerings both organically and inorganically. The Company is entering into branded modular kitchen segment and electric switches & accessories segment through acquisition of Metsmith and business of SKAVA Electric respectively
• Expansion of distribution network coupled with increased product offerings and technology upgradation will offer significant
growth opportunities in the future and also allow Company to increase its market share
6
Increased Volumes during 9M FY22
Pressure Cooker*
Gas Cooktops
Induction Cooktops
-9.8%
12.3
11.1
+41.3%
24.7
34.9
2.2
-28.2%
1.6
+8.3%
5.3
5.7
+47.9%
+65.2%
4.1
9.3
2.8
5.6
Q3FY21
Q3FY22
9MFY21
9MFY22
Q3FY21
Q3FY22
9MFY21
9MFY22
Q3FY21
Q3FY22
9MFY21
9MFY22
Non Stick Cookware*
LED
Small Appliances/Mixers/Others
-31.8%
22.0
15.0
+9.4%
63.2
69.1
-9.1%
28.9
26.3
+28.8%
57.4
-22.6%
73.9
29.1
22.5
57.8
+23.6%
71.5
Q3FY21
Q3FY22
9MFY21
9MFY22
Q3FY21
Q3FY22
9MFY21
9MFY22
Q3FY21
Q3FY22
9MFY21
9MFY22
Units in Lakhs
*Represents quantity sold in single units and not as combos
7
Expansion into New Businesses
Branded Modular Kitchen Segment
Electric Switches and Accessories
• Stove Kraft will enter into branded modular kitchen segment
through acquisition of Metsmith, along with the entire team of operations and designers
• Through acquisition of business of SKAVA Electric Private Limited, Stove Kraft will offer low voltage switchgear solutions like electrical switches, sockets, distribution boxes, switch boards, M.C.B, bulb holders, etc.
• A Pigeon RTA kitchen with plywood kitchen cabinets, granite top, kitchen sink, chimney, cooktop & accessories shall be available to the customer from April 2022 at an all delivered starting price of INR69,990/-
• Company will
incur additional capex to expand capacity as well as
automate the lines in the near future
• Total consideration of Rs. 4 crores; For FY21, this business recorded
revenues of ~INR10 Cr.
• As part of this transaction, promoter of SKAVA will join Stove Kraft as a business head of this segment and ensure smooth transition and support future business growth
• This market is currently dominated by unorganized / unbranded players and represents a strong opportunity to disrupt and capture market share
• Stove Kraft will also incur additional capex of Rs. 5 crores over next 3-4
years on moulds and machines to increase production capacity
Both these businesses will leverage Stove Kraft’s manufacturing expertise, strong brand recall and pan-India distribution network
8
Profit & Loss Statement – Q3 & 9M FY22
Profit & Loss Statement (Rs. Crs.)
Q3 FY22
Q3 FY21
Revenue from Operations
Cost of Materials Consumed
Purchase of stock-in-trade
Changes in Inventories of Finished Goods and Work in Progress
Gross Profit
GP %
Employee Benefits Expense
Other Expenses
EBITDA
EBITDA %
Other Income
Depreciation and Amortisation Expense
EBIT
Finance Costs
Allowance for expected Credit Loss
PBT
Total Tax Expense
Profit for the year
PAT %
298.0
206.7
39.9
-42.9
94.3
31.7%
33.5
39.4
21.5
7.2%
0.1
5.6
15.9
3.0
2.9
10.0
-1.1
11.1
294.7
144.7
45.4
-0.6
105.1
35.7%
23.6
37.5
44.0
14.9%
0.1
3.8
40.3
5.6
1.2
33.5
-
33.5
Y-o-Y
1.1%
-10.3%
-51.1%
-60.4%
-70.0%
-66.8%
9M FY22
9M FY21
875.0
553.2
90.8
-53.5
284.5
32.5%
87.6
109.9
87.1
10.0%
0.6
14.5
73.2
9.8
7.8
55.6
8.1
47.6
623.5
304.7
106.9
-7.6
219.4
35.2%
54.8
73.0
91.6
14.7%
0.7
10.6
81.7
15.6
4.0
62.0
0.0
62.0
Y-o-Y
40.3%
29.7%
-4.9%
-10.3%
-10.2%
-23.2%
* Profit After Tax (PAT ) is lower by Rs.8.1 crores as the Company has started paying/providing for income taxes after setting off accumulated losses b/f from previous years
9
3.7%
11.4%
5.4%
9.9%
About Stove Kraft Limited
About Stove Kraft Limited
Headquartered in Bengaluru, Karnataka
Manufacture and retail of a wide and diverse suite of kitchen solutions under Pigeon, Gilma, and Black+Decker brands
Retail lighting solutions under the Pigeon LED brand
Well equipped backward integrated manufacturing facilities
• Bengaluru (Karnataka)
• Baddi (Himachal
Pradesh)
Presence in more than 27 states & 5 UTs in India
• 9 C&F Agents
• 700+ Distributors
• 70,000+ Retail Outlets
Built a Separate Distribution Network for Pigeon, Gilma, Black+Decker and Pigeon LED
11
Key Milestones
1999
2001
2003
2008
2010
Incorporated Stove Kraft as a Pvt. Limited
Granted trademark registrations for Gilma
Granted trademark registrations for Pigeon
Investments by SIDBI
Commenced production at Harohalli facility
First Investment by Sequoia
2014
2015
2018
2019
2021
Commenced exports to retailers in the USA
Certificate of registration of design was granted for our product ‘Super cooker’
Achieved sales of 9.1 million units
LED Plant in Bangalore & Inner Lid Cooker Plant in Baddi, HP
IPO with listing on NSE and BSE
12
Competitive Strengths
1
2
3
4
5
One stop shop for well recognised, award winning portfolio of kitchen solutions brands with a diverse range of products across consumer preferences and consistent focus on innovation
Widespread, well connected distribution network with a presence across multiple retail channels and a dedicated after-sales network
Strong Manufacturing Capability with efficient backward integration with focus on quality
Wide range of branding and marketing activities
Professional management with a successful track record backed by an experienced board of directors
13
1. Diverse range of products across consumer preferences…
• Cookware–Pressure cooker, wonder cast cookware, non-stick cookware,
electric rice cookers and titanium hard anodized cookware
• Cooktops and other kitchen solutions –Hobs, glass cooktops, stainless steel
cooktops, induction cooktops and chimneys
• Small appliances –Mixer grinders, rice cookers, electric kettles,
toasters, sandwich makers, knives, steam irons, juicers, food steamers, air fryers and electric grills
• Other products –Emergency lamps, water bottles and flasks, aluminum
ladders, cloth dryers, water heaters, dustbins and mops
LPG Stoves
Massage apparatus
Water heaters
Chimney
Hobs
Cooktops
Kitchen sinks
• Small appliances –Food processors, juicers, hand blenders, hand mixers, mini choppers, oven toaster grills, rice toasters, coffee makers, cookers, sandwich makers and kettles
• Other products –Steam irons, dry fin irons, water heaters and oil radiators
LED bulbs
Battens
Downlights
Multi-brand approach to capture the entire value chain…
Value
Semi - Premium
Premium
• 20+ year old brand • One of the market leaders for certain products such as cookware*
• Launched in 2016 and
manufacturing commenced in 2019
• Offers a modular kitchen experience
• Comprises chimneys, hobs and cooktops across price
ranges and designs
• Sold exclusively though Gilma branded outlets, which are
owned and operated by franchisees
• Gilma specific mobile application for customers to raise
post sales service requests
• Entered into an exclusive brand licensing agreement
with Stanley Black & Decker Inc. in 2016
• Retailer for and provider of post-sales service for
blenders, juicers, breakfast appliances, etc.
• Separate distribution spread across 10 states
*Source: F&S Report
14
1. …with continuous focus on innovations
Consistent launch of innovative products
Upcoming Launches
Turbo Chopper
Feather Touch Mixer Grinder
Super Cooker Registered design with customizable products into multiple utilities
Super Storm Advanced With forced air-cooling technology
Personal Blender
Pro Chopper
Infinity Glass Cooktop Glass cooktops with a fastener free body
15
2. Well connected distribution network…
k r o w e m a r F s e c i v r e S s e l a S
Implemented BIZOM for tracking and capturing movement of field sales executives and service
engineers on real time basis
Utilise DMS to track secondary and tertiary sales and maintain inventory level at the
distributor’s centre
Dedicated service team with full in-house capabilities
End services provided through company technicians
Centralized CRM software enables tracking of customer requests, pre-installation & post-sales
support
Centralized call centres and allocation of service requests to branches based on mapping
Dedicated mobile app for Gilma customers to raise installation and post sales services requests
Pigeon
Gilma
Pigeon LED
Black+Decker
9
70,000+
C & F Agents
Retail Outlets
70+
Exclusive Gilma Stores
Note: Data as of 31 December 2021, OEM – Original Equipment Manufacturing, DMS – Distributor management system, Personnel- corresponds to sales & marketing personnel
16
2. … with huge exports opportunity
UK
Netherlands
USA
Mexico
Kuwait
Bahrain Qatar
UAE
Iran
Nepal
India
Sri Lanka
Philippines
Uganda
Tanzania
Stovekraft (OEM)
Pigeon
Head Quartered
12
Export Countries
2 Countries
OEM Partnerships
9%
Export Sales %
17
3. State of the Art Manufacturing Facilities with focus on quality
Baddi, Himachal Pradesh
Dedicated in-house R&D facility
Comprising of 13 personnel and tie-ups with foreign companies for
technology enablement
ISO 9001:2015 certified
Bengaluru, Karnataka
Focus on quality is maintained at all stages
Sourcing of raw materials Product development Manufacturing stage
Subject to a rigorous review and monitoring process undertaken at
our Bengaluru Facility
Total ~46 acres with ~30 acres available for future expansion
Dedicated sourcing team and quality assurance team based out of
China
Both facilities have a high level of backward integration, and our manufacturing process is not dependent on third party suppliers and OEMs
18
3. Backward Integration of our Facility
Pressure Cooker Gasket Manufacturing Plant
Glass Lid Manufacturing Plant
• Backward integrated to now make all our pressure cooker gaskets in
• At 32,000 lids a day we have our 100% requirement being
house
covered by this plant
•
The facility has a testing and formulation lab as well which allows us to improve the life of the gasket without compromising on its quality
• We can control
the tempering as well as the curvature of the lids in this facility giving us the flexibility for our varied products with glass lids
the size,
19
4. Wide range of branding and marketing
Brand popularity and recall value is maintained by a wide
range of marketing and advertising activities coordinated by
in-house team of 5 personnel
• in-shop displays, merchandising, kiosks, live demo
stands and social media marketing
• continuously engage with various publications, TV
channels and other media
Diversification of product portfolio to suit
the needs of
customers by regularly seeking insights and feedback from
them
Allows customers to engage with the brand specifically designed for their budget and lifestyle
20
4. Introducing Distributor Management System
Tally Connect and DMS picks up Pigeon products billing data
Insights on basis of this data will help distributor grow
DMS
Insights
Why DMS
Improve operations and provide effective sales and inventory management related only to Pigeon products
Distributor
TALLY
Retailer
Distributor receives goods from SKL
Distributor bills goods to retailers on Tally
Distributor delivers goods to retailers
Improved inventory management leading to lower costs
Information on the right stocking patterns
Better time management due to automation of manual activities
Enhanced efficiency due to faster transactions
Regular assessment of retailer performance to decide on partnerships
Faster processing of schemes and claims(once schemes are rolled out based on secondary sales)
21
5. Professional Management
Mr. Rajendra Gandhi, Managing Director
• Founder of Stove Kraft with over 21 years of experience
• Entrepreneur who built Stove Kraft to one of the leading brands*for kitchen appliances in India
• Continues to be closely involved in the day-to-day affairs of the Company and is instrumental in promoting Stove Kraft’s culture of innovation
Mr. Rajiv Mehta, Chief Executive Officer
Mr. A.S. Balaji, Chief Financial Officer
•
Independent director on the board of Stove Kraft since June 2018 & has been re- designated as the CEO with effect from September 2019
• Previously worked as the CEO of Arvind Limited
• Bachelor’s degree in Chemical Engineering from the University of Mumbai and a
Master’s degree in Science from University of Pennsylvania; MBA from INSEAD
• Chartered Accountant and Cost Accountant over a decade of rich experience in
finance, business excellence, process automation & risk consulting.
• Previously associated with reputed organizations like CavinKare Pvt Ltd and KPMG
• Demonstrated history of working with private and publicly held companies in diverse
industries including FMCG, Logistics, insurance, manufacturing etc.
Ms. Neha Gandhi, Executive Director
Mr. Manoj N G, National Sales Head – Pigeon Division
Mr. Venkitesh N, Head –Corporate Planning
Mr. Rohit Mago, CEO – Baddi Manufacturing Unit
• Holds a Bachelor’s Degree in Business Administration from Christ University (Bengaluru) and completed Post Graduation Certificate Program in Sales and Marketing Management from MICA
• Served as a Graduate Trainee at
Viacom18
• Holds a degree of B.Sc., (Calicut University); PGDM in business administration, Xavier Institute of Management & Entrepreneurship, Bangalore
• 16+ years of experience in the durable
consumer goods sector
• Prior experience - Stints with Samsung India
Electronics, Panasonic India, MIRC Electronics, IFB Industries, BPL & TCL India Holdings
• Bachelor’s degree in Technology from
University of Kerala
• 25+ years of experience in
manufacturing, product development and project management with a stint in BPL for 13 years
• B Sc, Government Autonomous Science College, Jabalpur; MBA, Rani Durgavati Vishwavidyalya; Post-graduate certificate in retail management, XLRI Jamshedpur
• 18+ years of experience including a 14-
year stint with HPCL
*Source: F&S Report
22
5. Backed by Experienced Board
Ms. Shubha Rao Mayya, Independent Director
Holds a bachelor’s degree in commerce from the University of Mumbai and is a chartered accountant with the Institute of Chartered Accountants of India
Prior experience includes ICICI Limited, ICICI Prudential Life Insurance Company and Tata Consultancy Services
Serves as a Director on the board of Ace Manufacturing System Limited
Mr. Rajendra Gandhi, Managing Director
Founder of Stove Kraft with over 21 years of experience
Entrepreneur who built Stove Kraft to one of the leading brands*for kitchen appliances in India
Continues to be closely involved in the day-to-day affairs of the Company and is instrumental in promoting Stove Kraft’s culture of innovation
Mr. Lakshmikant Gupta, Independent Director
Mr. Rajiv Mehta, Chief Executive Officer
Holds a bachelor’s degree in economics from Hans Raj College, University of Delhi and a post-graduate diploma in business management from Institute of Management Technology, Ghaziabad
Independent director on the board of Stove Kraft since June 2018 and has been re-designated as the CEO of the Company with effect from September 2019. Previously worked as the CEO of Arvind Limited
Previously associated with Ibibo Group, Procter & Gamble and Girnar Software
Bachelor’s degree in Chemical Engineering from the University of Mumbai and a Master’s degree in Science from University of Pennsylvania; MBA from INSEAD
Mr. Bharat Singh, Nominee Director
Ms. Neha Gandhi, Executive Director
Previously worked as CFO of Ibibo Group and SBI Business Process Management Services
Holds a bachelor’s degree in commerce from the University of Delhi and is a Chartered Accountant with the Institute of Chartered Accountants of India
Holds a Bachelor’s Degree in Business Administration from Christ University (Bengaluru) and completed Post Graduation Certificate Program in Sales and Marketing Management from MICA
She has earlier served as a Graduate Trainee at Viacom18
23
Growth Strategies
Scale up branding, promotional and digital activities
Increased advertising, factory visits for trade partners, increasing digital presence and engagements,
generating contemporary educational content and engaging in brand associations
Expand our portfolio in the existing product categories
Invest in new plants and increase automation in existing manufacturing facilities
Increase our geographical reach and expansion of addressable market
Focus on and augment our LED consumer lighting business
We propose to expand our product portfolio across categories to cater to the evolving requirements of a large
customer base & cover newer customer segments
Propose to increase the level of automation at our manufacturing facilities to achieve greater efficiency in reducing time taken for and the cost of manufacturing our products, from design to commercial production
Continue to enhance our addressable market through our network of over 70,000+ retail outlets, over 700+
distributors and 9 C&F agents across the country, as on December 31, 2021
Continue to introduce a wider range of LED lighting products for different end-use segments and expand to
newer and broader geographies
Increase exports
Seek to expand our global reach, through constant innovation and increased customer acceptance of our
products in international markets
Our presence is currently spread across 14 countries including UAE, Qatar, Bahrain, Kuwait, Tanzania,
Uganda, Nepal, Sri Lanka, Bangladesh, Oman, Ghana, USA, Mexico and Saudi Arabia
24
Shift in Consumption Patterns and Favourable Governments Policies
Indian Consumer Appliance Market expected to grow @CAGR of ~9%
Key Growth Drivers
Indian Appliance and Consumer Electronics (ACE) Market
(INR Bn)
Kitchen Appliances Market
LCA
SCA
Non Stick Cookware
(INR Bn)
3,150
2,050
SKL’s product mix favorable to market growth trends - LCA and Non Stick growing at 12% and 15%
2017
2022E
207 10 86
111
2020
350
21
127
202
2025E
India Government’s Policies Favourable For The Consumer Appliances Industry
•
•
Shift from unorganized sector to organized sector in Indian manufacturing with the GST
Implementation.
Lower tax brackets (5%, 12% and 18%) used for Indian Kitchen Items vs excise +VAT taxed at ~31%
• Make In India Initiative gave ACE market necessary boost which fostered Retail Manufacturing
•
Pradhan Mantri Ujjwala
Yojana – Target to provide
5 Crore LPG connection to
under privileged women
SKL partnered with HPCL & Indian Oil for providing cooktops with every new gas connection
• Majority Kitchen appliances are electricity driven, electricity consumption tripled since 2000
•
Niche market for foreign investors, as Govt. allowed 100% FDI through automatic route in the
electronic hardware manufacturing sector
Moving towards Aspirational Lifestyle from functional Kitchen tools
Need for Space Utilization –Emerging Concept of Modular Kitchen
Growth of E-Commerce and easy Financing options
Awareness of Cookware through Mass Media and Retality Programs
Health and Environment Concerns
Technological Advancements
•All information on this slide is obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled “Kitchen Appliances Market in India” dated December 16, 2019, read with the revised industry report dated November 24, 2020 ("F&S Report"); “E” signifies Estimated
25
Indian Large & Small Cooking Appliance Market
Increasing Market for Large Cooking Appliances (LAC)
Increasing Trend by Sub Segments – Value (INR Billion)
Large Cooking Appliances
14,209
15,453
16,817
18,313
111
125
141
159
19,955
21,761
179
202
5 25 26
55
5 29
30
61
6 34
34
67
6 39
39
74
7 45
46
81
8
52
53
89
SKL is the market leader* in Free standing hobs and cook tops
2020
2021F
2022F
2023F
2024F
2025F
2020
2021F
2022F
2023F
2024F
2025F
Volume ('000 Units)
Value (INR Bn)
Free-standing Hobs
Cook Tops
Cooker Hoods
Built-in Hobs
Increasing Market for Small Cooking Appliances (SAC)
Increasing Trend by Sub Segments –Value (INR Billion)
Small Cooking Appliances
52,613
56,405
60,470
64,828
69,501
74,511
86
93
101
109
118
127
2020
2021F
2022F
2023F
2024F
2025F
Volume ('000 Units)
Value (INR Bn)
* As per market share of retail sales volume; # Others include electric rice cooker, blenders, electric kettle, coffee maker and juice extractor
12 12 18
44
13 13
19
48
14 14
21
52
15 16
23
56
16
17
25
60
17
18
27
64
2020
2021F
2022F
2023F
2024F
2025F
Mixer Grinder
Pressure Cooker
Food Processors
Others
#
•All information on this slide is obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled “Kitchen Appliances Market in India” dated December 16, 2019, read with the revised industry report dated November 24, 2020 ("F&S Report"); “F” signifies Forecasted
26
Non – Stick Cookware and Indian Household Utility Products
Increasing Market for Non-Stick Cookware
Types of Non-Stick Cookware Used (%) in 2020
7,117
7,819
8,590
9,437
10,367
11,389
16.8%
9.9%
74.1%
67.0%
56.2%
9.7
2020
11.3
13.2
15.4
18.0
21.0
2021F
2022F
2023F
2024F
2025F
CAGR
Value (INR Bn)
Volume ('000 Units)
a w a T
i a d a K
n a P g n
i y r F
6.4%
c i m a r e C
e r a w k o o C
1.9%
1.3%
y t t e h c a p p A
k k a r a y i
n a P
l a
Company has prominent position in South India for non-stick cookware
Household Utility Products – Market INR Billion in 2018
35.1%
s r e h t O
• Stove Kraft Limited is the 3rd largest market share (12.4%) by volume in Non- Stick Cookware • • Stove Kraft Limited has one of the few facilities in India to have an automated roller coating line
It enjoys a prominent position in the Non-Stick cookware market in the southern region
for manufacturing of non-stick cookware
• •
It offers special range of products which cater to the regional cuisine of Southern India
Latest innovation aimed at product efficiency and user convenience includes a new MIOTM non- stick cookware range
– Developed using latest Italian technology – ensuring high durability and smoothness – Range has 5 layer ‘Scandia’ coating
242
216
144
71
57
52
37
Water Bottles
Dustbin
Flasks
Emergency Lamps
Ladders
Clothes Drying Stand
Floor Mop and Bucket
•Except for Company specific information, all other information on this slide has been obtained from the industry report prepared by Frost & Sullivan (India) Ltd. titled “Kitchen Appliances Market in India” dated December 16, 2019, read with the revised industry report dated November 24, 2020 ("F&S Report")
27
Awards & Recognition
Awarded the ‘Gold Award’ by Quality Circle Forum of India (Bengaluru chapter) in the years 2013 and 2014
Awarded ‘India’s Most Admired Brand 2016’ by White Page International
28
CSR Activities
Enriching Lives
In an area that was suffering from the shortage of one of the most basic needs of life, we worked to alleviate the pain of the people, however much we could. Stove Kraft saw to the drilling of a bore-well for the local village in order to meet the water-needs of the villagers. The water is now supplied by the local governing authorities through their domestic water-supply scheme. The lives of over 200 families have been enriched by the water of this well and it gives us immense pleasure to have been able to do our share for the community.
Uplifting Primary Education
Seeing to the proper development of the future generation of our country remains to be one of the primary concerns of our CSR policy. Stove Kraft sponsored the complete repair and renovation of numerous portions of a local, government primary school. We also undertook the repair and construction of hygiene facilities for young boys and girls. So that the students do not need to sit on the ground at school, we also provided desks and benches for them. Since 2010 we have started the annual ritual of providing 60 students with books and stationery for the entire year.
29
Historical Financials
Strong track record and financial stability
Revenues (Rs. Crs.)
EBITDA (Rs. Crs.)
PAT (Rs. Crs.)
641
670
524
857
113
81
FY 2018
FY 2019
FY 2020
FY21
FY 2018
FY 2019
FY 2020
FY21
30
34
10
1
3
-12 FY 2018
FY 2019
FY 2020
FY21
Gross Profit Margins
EBITDA Margins
PAT Margins
35.0%
34.0%
13.2%
9.5%
32.5%
31.6%
4.6%
5.0%
1.9%
FY 2018
FY 2019
FY 2020
FY21
FY 2018
FY 2019
FY 2020
FY21
0.1%
0.5%
-2.3% FY 2018
FY 2019
FY 2020
FY21
31
Strong track record and financial stability
RoCE
32.1%
7.8%
9.2%
2.1%
Mar-18
Mar-19
Mar-20
Mar-21
Cash Flow from Operations (Rs. Crs.)
110
38
48
76
Working Capital (in Days)
38
37
28
Working Capital (in Days)
86
80
82
70
49
64
56
75
66
36
11
13
16
FY 2018
FY 2019
FY 2020
FY 2021
Mar-18
Mar-19
Mar-20^
Mar-21^
Inventory
Debtors
Creditors
^ Working Capital for Mar-20 and Mar-21 is taken as % of Sales
32
Historical Profit & Loss Statement
Profit & Loss Statement (Rs. Crs.)
Revenue from Operations
Cost of Materials Consumed
Purchase of stock-in-trade
Changes in Inventories of Finished Goods and Work in Progress
Gross Profit
GP %
Employee Benefits Expense
Other Expenses
EBITDA
EBITDA %
Other Income
Depreciation and Amortisation Expense
EBIT
Finance Costs
PBT
Total Tax Expense
Profit for the year
PAT %
FY21
857.4
441.9
125.2
-9.4
299.7
35.0%
80.6
105.8
113.2
13.2%
1.5
14.2
100.5
19.2
81.2
0.0
81.2
9.5%
Mar-20
669.9
323.2
128.8
-10.1
228.0
34.0%
82.0
112.2
33.8
5.0%
3.1
12.4
24.5
20.9
3.6
0.4
3.2
0.5%
Mar-19
640.9
317.5
132.6
-11.5
202.3
31.6%
69.8
102.7
29.8
4.6%
1.7
12.3
19.2
17.9
1.3
0.5
0.8
0.1%
Mar-18
523.7
241.1
120.3
-7.9
170.2
32.5%
59.1
101.0
10.1
1.9%
5.6
11.2
4.5
16.9
-12.4
-0.5
-11.9
-2.3%
33
Historical Balance Sheet
EQUITY AND LIABILITIES (Rs. Crs.)
31-Mar-21
31-Mar-20
31-Mar-19
31-Mar-18
Equity share capital
Other equity
Total Equity
Financial liabilities
Borrowings
Other Financial Liabilities
Deferred tax liabilities (net)
Provisions
Total Non-Current Liabilities
Financial liabilities
Borrowings
Lease liabilities
Trade payables
Other financial liabilities
Provisions
Other current liabilities
Current tax liabilities (net)
Total Current Liabilities
Total Liabilities
Total Equity and Liabilities
32.6
270.2
302.8
20.7
17.1
0.0
7.2
45.0
29.8
0.0
175.9
9.0
2.2
6.4
0.0
223.3
268.2
571.0
24.7
-83.4
-58.7
204.8
10.8
0.0
6.3
221.9
122.1
0.2
151.2
28.7
1.7
4.8
0.0
308.8
530.7
472.0
24.7
-88.7
-63.7
210.0
9.6
0.0
4.6
224.2
99.9
0.0
134.1
23.8
1.5
5.4
0.5
265.2
489.4
425.7
18.9
-199.0
-179.9
311.3
14.8
0.0
3.4
329.5
81.0
0.0
145.2
11.0
1.6
5.2
0.0
244.0
573.5
393.6
34
Historical Balance Sheet
ASSETS
Property, plant and equipment
Capital work-in-progress
Intangible assets
Financial Assets
Investments
Other Financial assets
Non-Current Tax Assets
Other non-current assets
Total Non-Current assets
Inventories
Financial Assets
Trade receivables
Cash and cash equivalents
Bank balances
Loans
Other financial assets
Other current assets
Total current assets
Total Assets
31-Mar-21
31-Mar-20
31-Mar-19
31-Mar-18
217.7
19.1
3.2
0.0
5.3
0.4
9.8
255.4
155.7
85.0
29.5
7.9
0.5
2.9
34.0
315.9
571.0
193.4
178.7
182.1
4.2
3.6
0.9
5.0
0.2
4.1
211.5
116.6
103.0
14.4
4.4
0.4
1.3
20.5
260.5
472.0
0.9
1.2
0.0
5.1
4.7
1.4
192.0
97.4
89.7
28.5
3.0
0.5
1.9
12.8
233.7
425.7
0.6
0.6
0.0
3.8
4.7
3.1
194.9
105.1
79.6
0.4
3.4
0.0
1.1
9.1
198.7
393.6
35
Thank You
Investor Relations Advisors :
CIN: L29301KA1999PLC025387
Contact Person:
Email Address:
Mr. Elangovan S., CS
elangovan.s@stovekraft.com
Mr. Ashish Chovatia +91 99300 44680 ashish.chovatia@linkintime.co.in
Mr. Irfan Raeen +91 97737 78669 irfan.raeen@linkintime.co.in