Future Lifestyle Fashions Limited

rs,

Ref: FLFL/SM/ 2019-20 To Dept. of Corporate Services (CRD) SSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai - 400 001 . Scrip Code: 536507 Debt - Scrip Code: 957150 Dear Sir/Madam,

4.3%

developments, information or events. FLF | Investor Update 2 Key Macro indicators Q3 FY20 GDP 4.3% IIP 1.8% Interest Rate 6.55%* Consumer Confidence 83.7 Repo rate 5.15% Consumer confidence

1.8%

s, information or events. FLF | Investor Update 2 Key Macro indicators Q3 FY20 GDP 4.3% IIP 1.8% Interest Rate 6.55%* Consumer Confidence 83.7 Repo rate 5.15% Consumer confidence in Januar

6.55%

nts. FLF | Investor Update 2 Key Macro indicators Q3 FY20 GDP 4.3% IIP 1.8% Interest Rate 6.55%* Consumer Confidence 83.7 Repo rate 5.15% Consumer confidence in January 2020 deteriorated f

5.15%

cators Q3 FY20 GDP 4.3% IIP 1.8% Interest Rate 6.55%* Consumer Confidence 83.7 Repo rate 5.15% Consumer confidence in January 2020 deteriorated further vis-à-vis a year ago. Households repor

6%

te 4 What it means for FLF Central has been a leader in the full price formats, with YTD SSG of 6% • Overall format sales has grown by 12% in 9M FY20 • Overall format sales has grown by 16% in 9M

12%

s been a leader in the full price formats, with YTD SSG of 6% • Overall format sales has grown by 12% in 9M FY20 • Overall format sales has grown by 16% in 9M FY20 • Maintained mid single digit SSG i

16%

SSG of 6% • Overall format sales has grown by 12% in 9M FY20 • Overall format sales has grown by 16% in 9M FY20 • Maintained mid single digit SSG in a tough macro • Growth aided by significant volu

30 bps

us is on achieving cost leadership and margin expansion Brand Factory EBITDA margin expanded by ~30 bps in • Category expansion in luggage segment Q3 inspite of lower revenue Even though sales have

Rs. 9

res. Same to be reviewed on an ongoing digital business with basis for any revision sales of ~ Rs. 9 cr. in Q3. • Closure notice sent for 4 loss-making Brand Factory stores and 2 Central stores

Rs. 10

| Investor Update 6 Update on Strategic planks Cost leadership Shareholder value creation • ~Rs. 10 cr saving in People cost aligned with • Zero sourcing from FEL effective Jan ‘20. Overall forma

9%

‘20. Overall formats and HR. The full benefit of the savings to RPT % of sales to come down to 9% from the get realized from Q1 FY21 current 19% • ~Rs. 10 cr saving in Store operations and o

“• Getting the 18-25 target audience to build conversations around Good Looking Rascal • Invited people to give their cool party ideas and the 2 lucky winners were given tickets to Goa FLF | Investor Update 16 FLF Snapshot – Q3 and 9M FY20 Total Income From Operations ₹1,746 Cr ₹4,865 Cr Q3 FY20 9M FY20 FLF Brands  Contributed ~35% of Revenue in Q3FY20.”

Vikhroli

1

Siliguri

1

Kollam

1

Ahmedabad

1

Campaign

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Registered and Corporate Office

1

Ahmedabad

November December FLF | Investor Update 12 Company store network Store count Dec 18 Dec 19 44 89 205 338 6.6 49 104 201 354 7.5 Store closure detail Dec 18 Dec 19 0 0 15 0 0 5 EBOs Total Area (mn Sqft) EBOs Note:- Includes numbers of Lee Cooper business Stores. Map is not to scale. FLF | Investor Update 13 Latest Events at Central and Brand Factory Central Wedding tales Brand Factory Showoff Festive Established Central as an ideal destination for wedding shopping and best friends wedding. 10 seconder Thumbstopper web series covering various occasions in wedding Integrated with likeminded brands to cross celebrate & establish Central Showoff Festive Today's style is all about what is trending, liked, shareable, profiled etc To promote our Festive Show off collection, we will play on the insight and leave behind a message, ‘Let your clothes make noise’ Free shopping weekend • Campaign duration was 2nd • to 8th Dec Introduced to #BTF Day – Preview Sale to all the loyal Brand Factory Custo

Campaign

#MasterOfDenim • Duration: 29th Nov – 17th Dec • Objective: Leverage the the Influencers popularity of and Lee Cooper AW’19 Collection to their fan base promote Influencing through Social Media Arjun Bijlani (Actor) FLF | Investor Update 15 Events & updates – Brands Crew campaign: 7 bantaiz • For fall holiday 2019, converse collaborated with 7 bantaiz, a hiphop crew from Dharavi with a simple objective of ‘global brand speaking in local voice’ and further establish affinity for the brand in gen z.. • The association culminated in live free for all event at R city mall Ghatkopar Jealous John Miller • Jealous 21 Trend Alert ‘Speed To Market’ Update: • Jealous 21 as a brand has introduced new look every month with STM [speed to market] concept. • On 21st of every month Trend Alert celebrates ‘look’ of the month supported by 360 marketing communication support. • Getting the 18-25 target audience to build conversations around Good Looking Rascal • Invited people to give their cool party id

Registered and Corporate Office

Knowledge House, Shyam Nagar, Off JVLR, Jogeshwari (East), Mumbai 400 060 +91 22 30842336 | investorrelations@futurelifestyle.in www.futurelifestyle.in